scholarly journals METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS

2015 ◽  
Vol 1 (10) ◽  
pp. 47
Author(s):  
Neven Šerić ◽  
Marijana Jurišić
Keyword(s):  
Return On Investment ◽  
Methodological Approach ◽  
Model Analysis ◽  
Destination Image ◽  
Analysis Method ◽  
Tourism Destination ◽  
Usual Approach ◽  
Global Tourism ◽  
Tourism Destinations

The draw and diversity of the destination’s offer is an antecedent of the tourism visits growth. The destination supply differentiation is carried through new, specialised tourism products. The usual approach consists of forming specialised tourism products in accordance with the existing tourism destination image. Another approach, prevalent in practice of developed tourism destinations is based on innovating the destination supply through accordance with the global tourism trends. For this particular purpose, it is advisable to choose a monitoring and analysis method of tourism trends. The goal is to determine actual trends governing target markets, differentiating whims from trends during the tourism preseason. When considering the return on investment, modifying the destination’s tourism offer on the basis of a tourism whim is a risky endeavour, indeed. Adapting the destination’s supply to tourism whims can result in a shifted image, one that is unable to ensure a long term interest and tourist vacation growth. With regard to tourism trend research and based on the research conducted, an advisable model for evaluating tourism phenomena is proposed, one that determines whether tourism phenomena is a tourism trend or a tourism whim.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

STRATEGI PEMASARAN DALAM PERSAINGAN DESTINASI PARIWISATA

Pringgitan ◽  
2021 ◽  
Vol 2 (01) ◽  
Author(s):  
Suhartapa Suhartapa
Keyword(s):  
Marketing Strategy ◽  
Tourism Destination ◽  
Short Term ◽  
Marketing Program ◽  
Marketing Function ◽  
Marketing Activities ◽  
Tourism Destinations ◽  
Selling Process ◽  
Target Markets

Tourism destination marketing activities begin by selecting target markets, and these activities are referred to as the segmenting and targeting process. Meanwhile, activities to acquire, maintain and develop target markets are called the selling process. And the last thing is creating, delivering and communicating the destination offering is called the positioning process. The process of tourism activities can be in the form of long-term decisions or strategic levels which include the branding, segmenting, targeting, selling and positioning processes. Meanwhile, the short-term activity process or the tactical level is usually called a marketing program in the form of various maneuvers so that the predetermined marketing strategy can run well. Meanwhile, tactical activities, which are usually called marketing programs, are short-term processes aimed at making the marketing strategy run as determined. Activities that are tactical in this marketing program are decisions about the marketing mix. Competition for tourism destinations can be carried out through strategies that optimize the functions of tourism destinations. Like other industries, the function of a tourism destination can be in the form of an operational function and a marketing function. Keywords: Marketing Strategy, Competitive Strategy, Tourism Destination

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

Destination's Image and Tourism Experiences

2022 ◽  
pp. 22-43
Author(s):  
Gökhan Akel
Keyword(s):  
Competitive Advantage ◽  
Behavioural Intention ◽  
Destination Image ◽  
Effective Strategy ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
The Creation

The development of world tourism and the increase in the number of tourism destinations has led to the development of competition. Therefore, to gain a competitive advantage, efforts to create a destination image have gained importance. It is necessary to create an image for the destinations and communicate this image clearly to the visitor. An accurate and effective strategy should be pursued in the creation of the destination image, and the impression and perception that will create behavioural intention should be given importance. It is very important to include tourism experiences because of the undeniable necessity of managing and marketing services and experience in tourism. Destination image consists of the sum of the information individuals have about a region, their experiences, and impressions. Therefore, effective and efficient use of tourism experiences is very important for a positive destination image.

Affective Images of Tourism Destinations

1997 ◽  
Vol 35 (4) ◽  
pp. 11-15 ◽  
Author(s):  
Seyhmus Baloglu ◽  
David Brinberg
Keyword(s):  
Large Scale ◽  
Space Structure ◽  
Destination Image ◽  
Future Research ◽  
Scaling Analysis ◽  
Tourism Destination ◽  
Cognitive Component ◽  
Research Areas ◽  
Mediterranean Countries ◽  
Tourism Destinations

The destination image and positioning studies in tourism have been limited to those dealing with the image's perceptual or cognitive component. This study examined the applicability of Russel and his colleagues' proposed affective space structure to large-scale environments (i.e., tourism destination countries) as well as its potential as a positioning structure to study affective images of tourism destinations. The multidimensional scaling analysis of 11 Mediterranean countries along with proposed affective space structure indicated that Russel and his colleagues' proposed affective space can also be applied to places that are not perceived directly. It also showed potential for studying the affective image positioning of tourism destinations. The article concludes with some theoretical and practical implications and future research areas regarding tourism destination images.

scholarly journals Pengaruh Film “Ada Apa Dengan Cinta 2” Terhadap Perkembangan Pariwisata Di Kabupaten Magelang

2019 ◽  
Vol 7 (1) ◽  
pp. 174
Author(s):  
Rizqi Maulana Herlambang ◽  
I Made Adikampana
Keyword(s):  
Data Analysis ◽  
Product Development ◽  
Qualitative Data ◽  
Product Market ◽  
Tourist Attraction ◽  
Analysis Method ◽  
Tourism Destination ◽  
Tourist Attractions ◽  
Tourism Destinations ◽  
The Government

Tourism destinations in Indonesia have a variety of interesting tourist attractions and many of these tourist attractions become shooting locations or taking pictures of a film scene. By making a tourism destination and tourist attraction becomes a setting of shooting a film is expected to make tourism developing and films “Ada Apa Dengan Cinta 2” is one of the films that took the place of shooting for the film scene in several tourist attractions in Magelang. the purpose of this research are to know determine the influence of the film “Ada Apa Dengan Cinta 2” product development, market and marketing at the Rumah Do’a Bukit Rhema. This research uses qualitative data collected through observation , interview , documentation , informans are selected using purposive procedures. Data analysis method used qualitative data analysis.The result of the research shows are the occurrence of product, market and marketing developments at Rumah Do’a Bukit Rhema after being shooting and appearing on scene films Ada Apa Dengan cinta 2. The government especially tourism ministry is expected to choosing films as a means of tourism promotion. Keywords: Scene film, Tourism attraction, Ada apa dengan cinta 2, Rumah doa bukit rhema

scholarly journals The Development of a Tourism Attraction Model by Using Fuzzy Theory

2015 ◽  
Vol 2015 ◽  
pp. 1-10 ◽  
Author(s):  
Jieh-Ren Chang ◽  
Betty Chang
Keyword(s):  
Set Theory ◽  
Fuzzy Set ◽  
Fuzzy Set Theory ◽  
Fuzzy Theory ◽  
Limited Resources ◽  
Analysis Method ◽  
Tourism Destination ◽  
Tourist Destinations ◽  
Attraction Model ◽  
Tourism Destinations

The purpose of this study is to develop a model to investigate the tourists’ preference. Ten attributes of tourist destinations were used in this study. Fuzzy set theory was adopted as the main analysis method to find the tourists’ preference. In this study, 248 pieces of data were used. Besides the evaluations for the factors, the overall evaluations (namely, satisfied, neutral, and dissatisfied) for every tourism destination were also inquired. After screening, 201 pieces of these data could be used. In these 201 pieces of data, 141 were classified into “satisfied” with the tourism destination, accounting for 70.15%, and 49 were “neutral,” accounting for 24.38%, while 11 were “dissatisfied,” accounting for 5.47%. Eight rules were obtained with the method of fuzzy preprocess. Regarding the condition attributes, three of the original ten attributes were found influential, namely, level of prices, living costs, information and tourist services, and tourist safety of the tourism destinations. From the results of this study, it is shown that top management of tourism destinations should put resources in these fields first, in order to allow limited resources to perform to maximum effectiveness.

scholarly journals Teknologi Informasi dan Komunikasi untuk Pariwisata: Analisa Isi Laman Resmi Pariwisata Provinsi Kepulauan Riau

2017 ◽  
Vol 12 (1) ◽  
pp. 1
Author(s):  
Budiarjo Budiarjo
Keyword(s):  
Content Analysis ◽  
Communication Technology ◽  
Its Region ◽  
Tourist Attraction ◽  
Analysis Method ◽  
Information Communication ◽  
Tourism Destination ◽  
The Third ◽  
Content Analysis Method ◽  
Tourism Destinations

The discovery of Information Communication Technology (ICT) has changed the way of human’s life. Application of ICT in the field of tourism has brought a drastic change among tourism businesses, tourists, and government. In marketing the tourist attraction, the present government no longer needs to spend money in organizing exhibitions, but using the website that is much cheaper. Riau Islands Province is the third provincial tourism destination in Indonesia after Bali and Jakarta. This province is using a website entitled Wonderful Kepri, http://Kepri.travel/ as a means of information and marketing of tourism destinations in its region. The purpose of this study is to describe the extent to which an official website benefits to the customers. This study applies content analysis method either on text or images on the website. The result of this study shows the website provides various menus, interesting and informative for travelers or anyone interested to visit the Riau Islands.

scholarly journals THE ORGANIZATION OF EVENTS: A POSSIBILITY OF TOURISM REVIVAL AFTER COVID? THE CASE OF SIBIU

CACTUS ◽  
2021 ◽  
Author(s):  
Nica Ana-Maria ◽  
Lăceanu Adina Irina
Keyword(s):  
Economic Crisis ◽  
Rapid Growth ◽  
Large Scale ◽  
Scientific Paper ◽  
Destination Image ◽  
Tourism Demand ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
In The Beginning

The MICE (Meetings, Incentives, Congresses, Exhibitions) market has recently experienced a rapid growth, as actors at both acroeconomic and microeconomic levels recognized the great potential of this kind of tourism income generator. The events have also become elements that helped shape a tourism destination image or brand, through organized systems such as the portfolio model. However, the Covid pandemic, with its subsequent limitations and economic crisis, has severely impacted the events industry. No events, at any scale, were allowed to be organized, thus resulting in losses of billions of euros worldwide. With the economies slowly reopening, due to the partial lifting of Covid-related limitations, there seems to be room for the revival of tourism destinations. The analysis of previous studies has revealed a scientific gap, related to the possibility of reviving an urban destination through a large scale event. Therefore, the aim of the present scientific paper is to fill this gap, by looking into the perception of potential tourism demand on this subject. It also investigated the specifics of such an event, with a focus on the Romanian city of Sibiu. To this end a survey was conducted in the beginning of the year 2021, and its main results are presented in this article.

scholarly journals Persepsi Wisatawan Terhadap Citra Kepariwisataan Di Kawasan Titik Nol Kilometer Yogyakarta Pasca Revitalisasi

2020 ◽  
Vol 8 (2) ◽  
pp. 329
Author(s):  
Aisha Astriecia ◽  
Nararya Rahadyan Budiyono
Keyword(s):  
Data Collection ◽  
Public Space ◽  
Semantic Differential ◽  
Cultural Tourism ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourism Destinations ◽  
The City ◽  
Positive Line

Zero Kilometre Yogyakarta is one of the tourism destination icons of Yogyakarta. From visitors’ perspectives, this destination is claimed to be the most unique one in Yogyakarta due to the multifunctional usages of the spot. Furthermore, Zero Kilometre Yogyakarta is not only used as a cultural destination, but also utilized as an interesting public space in the city. The present study aims to delineate the visitors’ perceptions about the Zero Kilometre as one of Yogyakarta’s tourist destination icons after its revitalization project. For this purposes, observation, questionnaires, and interviews were used as the data collection techniques. Moreover, the Slovin formula was utilized to determine 100 participants (57 woman and 43 men) who were randomly selected in the present study. As the data is the in form of quantitative, then the differential semantic charts were utilized for further analysis. The findings of the present study indicate that the visitors ‘perceptions about Zero Kilometre Yogyakarta 56 percent of respondent stated this area as Zero Kilometre Yogyakarta. Data from semantic differential graphic also shown positive line tendential. In fact, the revitalization project brings about positive perceptions among the visitors as they view the project has made the Zero Kilometre Yogyakarta as the most interesting spot as one of cultural tourism destinations in town.   Keyword: perception, tourist, destination, image, culture

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