scholarly journals Transformation of Loyalty to E-loyalty

2020 ◽  
pp. 51-56
Author(s):  
Elina Radionova-Girsa ◽  
Anda Batraga
Keyword(s):  
Content Analysis ◽  
Comparative Analysis ◽  
Scientific Literature ◽  
Online Communication ◽  
Business Development ◽  
The Internet ◽  
Online Environment ◽  
Consumer Loyalty ◽  
Online Mode ◽  
Internet Environment

As everyday life moves to the Internet, many factors and components have come up, with the "e" and e-loyalty not an exception. The authors focused on the transformation of loyalty to e-loyalty. It is important to understand the main differences between consumer loyalty models and e-loyalty models in order to promote business development not only in the traditional environment but also in the online environment. Such research methods as comparative analysis, analysis of the scientific literature, content analysis were used. The main focus of the research was on comparing loyalty models in the traditional and e-environment to find out the peculiarities and main features of the e-environment. New factors that influence loyalty in the Internet environment, but not in the real world, were highlighted as the main results. All the new influencing factors are related to the company’s operation directly in the Internet environment and technical capabilities, as well as online communication. As a result, factor groups influencing the primary and secondary e-loyalty were found . This is an important topic of the 21st century, enabling businesses to move online mode and change their strategy according to the e-environment.

scholarly journals Analysis of the Structure and Use of Digital Resources on the Websites of the Main Football Clubs in Europe

2019 ◽  
Vol 11 (5) ◽  
pp. 104 ◽  
Author(s):  
Santiago Tejedor ◽  
Laura Cervi ◽  
Gerard Gordon
Keyword(s):  
Comparative Analysis ◽  
Full Advantage ◽  
Digital Communication ◽  
Online Communication ◽  
The Internet ◽  
Web Pages ◽  
Digital Environment ◽  
Digital Resources ◽  
Global Brands ◽  
Football Clubs

Football clubs can be considered global brands, and exactly as any other brand, they need to face the challenge of adapting to digital communications. Nevertheless, communication sciences research in this field is scarce, so the main purpose of this work is to analyze digital communication of the main football clubs in Europe to identify and describe what strategies they follow to make themselves known on the internet and to interact with their users. Specifically, the article studies the characteristics of web pages—considered as the main showcase of a brand/team in the digital environment—of the fifteen best teams in the UEFA ranking to establish what type of structure and what online communication resources they use. Through a descriptive and comparative analysis, the study concludes, among other aspects, that the management of communication is effective, but also warns that none of the analyzed team takes full advantage of the possibilities of interaction with the user offered by the digital scenario.

scholarly journals El arte digital y su relación con la violencia de género

2019 ◽  
pp. 65
Author(s):  
Adriana Graciela Segura-Mariño ◽  
Andrés García-Umaña
Keyword(s):  
Content Analysis ◽  
Digital Media ◽  
Digital Art ◽  
Gender Violence ◽  
The Internet ◽  
Audience Participation ◽  
Online Environment ◽  
Traditional Media ◽  
Direct Communication ◽  
Two Stages

Resumen: Los medios digitales permiten una comunicación más directa que los tradicionales. Los activistas pueden optimizar su labor al encontrar nuevas formas de difundir mensajes, construidos en formatos audiovisuales con un componente estratégico para contrarrestar problemas sociales, como la violencia de género. Con esta investigación se pretende determinar si el arte digital es una herramienta persuasiva contra este problema en el entorno online. Esto se resolvió a través de dos etapas: la primera consta de una revisión bibliográfica; la segunda consiste en el análisis de contenidos sobre el desarrollo de las acciones online de artivistas que luchan contra la violencia de género, y sobre los proyectos influyentes (según ONU Mujeres y el Festival Iberoamericano de la Publicidad – FIAP) que se han realizado en distintos contextos geográficos, identificando su difusión en plataformas de comunicación, los formatos, contenidos, audiencia y engagement. Se detectó que no se aprovecha estratégicamente la comunicación 2.0; los pocos artivistas que tienen presencia en Internet se limitan a convocar a acciones offline; si bien los proyectos influyentes rompen estereotipos y promueven la participación de la audiencia, no se dirigen a los adolescentes, que son quienes más utilizan Internet. El trabajo multidisciplinario es clave para diseñar soportes altamente visuales y persuasivos.Abstract: Digital media allow a more direct communication than traditional media. Activists can optimize their work finding new ways to spread messages, which are built in audiovisual formats with a strategic component to counteract social problems, such as gender violence. The objective of this research is to determine if digital art is a persuasive tool against this problem in the online environment. This was resolved through two stages: the first one consists of a bibliographic review; the second one consists of a content analysis on the development of online actions by artivists who work against violence of gender, and on the influential projects (according to UN Women and the Ibero-American Advertising Festival - FIAP) that have been carried out in different geographical contexts, identifying their diffusion in communication platforms, the formats, contents, audience and engagement. It was detected that 2.0 communication is not used strategically; the few artivists with presence on the Internet only call for offline actions; Although influential projects break stereotypes and promote audience participation, they do not target adolescents, the ones who most use the Internet. Multidisciplinary work is key to designing highly visual and persuasive supports.

HOME-GROWN AND ABROAD-BRED ENTREPRENEURS IN CHINA: A STUDY OF THE INFLUENCES OF EXTERNAL CONTEXT ON ENTREPRENEURIAL COMPETENCIES

2008 ◽  
Vol 16 (02) ◽  
pp. 113-132 ◽  
Author(s):  
THOMAS WING YAN MAN ◽  
THERESA LAU ◽  
K. F. CHAN
Keyword(s):  
Content Analysis ◽  
Comparative Analysis ◽  
Critical Incidents ◽  
Business Development ◽  
Knowledge Domains ◽  
Complex Dimension ◽  
External Context ◽  
Current Context ◽  
Entrepreneurial Competencies

As an attempt to explore the influence of external context on entrepreneurial competencies, we conducted a comparative analysis using a sample of 16 home-grown and abroad-bred entrepreneurs in China. Through a content analysis of the critical incidents during their business development, we found that both groups demonstrated a similar set of entrepreneurial competencies, with strategic, relationship, conceptual, organizing and opportunity competencies being the most predominant types. However, the orders of relationship and organizing competencies between the two groups were different due to the different behavioural elements, attributes, skills and knowledge domains constituting them. We concluded that the context is a critical yet complex dimension of entrepreneurial competencies, as the early context from which the entrepreneurs grow up has significant impacts on the formation of some competencies, whereas the current context in which they operate their businesses will determine their uses and will shape the development of other competencies.

scholarly journals Tendencies of development of youth extremism in the conditions of progress of information and computer technologies

2013 ◽  
pp. 199-204
Author(s):  
E. O. Kubyakin
Keyword(s):  
Content Analysis ◽  
Real Time ◽  
Linguistic Analysis ◽  
Global Network ◽  
The Internet ◽  
Text Streams ◽  
Internet Environment ◽  
Information Streams ◽  
Near Future ◽  
Negative Phenomena

Society is modern is characterized by promptly increasing information streams. As a result of development of the Internet, increase of speed of transmission of messages traditional means and ways of the analysis of character, a context, an orientation of messages lose the importance. One of the negative phenomena in Russia is today an extremism who in modern conditions is integrated into an Internet environment. Effektvnoye counteraction to this phenomenon, in the near future, will consist in improvement of software of the Internet monitoring allowing in real time to carry out the computer content analysis, the linguistic analysis of text streams containing various materials of a global network, including the extremist.

scholarly journals Information Flows of the Crimean and Ukrainian segments of the Internet: Content Analysis of Messages in social Networks Facebook and VKontakte

2020 ◽  
Vol 9 (6) ◽  
pp. 38-44
Author(s):  
O. V. Yarmak ◽  
A. S. Tsepkova ◽  
E. A. Lysenko ◽  
I. L. Kalinskaya
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Comparative Analysis ◽  
Online Communities ◽  
The Internet ◽  
Information Flows ◽  
Conflicting Information ◽  
Internet Users ◽  
The Social ◽  
The Crimea

The article analyses the content of Internet messages of the Crimean and Ukrainian segment of the network about events in Ukraine and the Crimea for the period from 2017 to 2019. The authors’ research interest is due to the degree of conflict and the ambiguity of the informational assessment of events on the Crimean and Ukrainian topics that took place during this period, and, as a result, the formation of conflicting information flows of the Ukrainian and the Crimean segments of the Internet network. In the course of the study, we used a system-efficient approach that studies the Internet space as a product of the social environment; comparative analysis, which we used to compare the content of Internet messages of online communities of Ukraine and the Crimea; method of content analysis, which made possible assessment of the social and political mood of the audience of Ukrainian and the Crimean Internet users. The authors present the results of a cybermetric analysis of messages from online communities of social networks Facebook and VKontakte. The tone of information flows on UkrainianCrimean themes remains negative, which is a consequence of the complex and contradictory relations between Ukraine and Russia in the realm of politics. We revealed the interest in social, cultural and linguistic discourses in the information flows of the Ukrainian and the Crimean segments of VKontakte and Facebook networks, which may act as a factor in combining Internet audiences with different political positions. However, it requires a separate in-depth cybermetric analysis.

scholarly journals Manipulative influence strategy used by totalitarian sect members on the Internet

2015 ◽  
Vol 10 (2) ◽  
pp. 16-40 ◽  
Author(s):  
N.S. Smirnova ◽  
N.V. Dvoryanchikov
Keyword(s):  
Content Analysis ◽  
Comparative Analysis ◽  
Online Resources ◽  
The Internet ◽  
Influence Strategies ◽  
Influence Strategy ◽  
Internet Resources ◽  
Accurate Picture ◽  
Psychological Influence ◽  
The Individual

The paper studies the effects of manipulative psychological strategies implemented by non-traditional religious organizations (NRO) on the Internet. NRO members improve the methods and tactics of recruiting so this topic is relevant. The paper describes the components and implementation methods of the concept of "manipulative psychological influence strategy". Content analysis of the texts posted on the NRO Internet resources and a comparative analysis of the results are produced. We believe that the structure of the texts posted on the NRO online resources contains specific psychological settings that encourages the individual to form a victimization installation. In addition, each NRO has a universal set of the most commonly used settings. Our data give a more accurate picture of the manipulative psychological influence strategies used by NRO on the Internet, as well as offer opportunities for further research in this area.

On Strengthening Responsibility for Drug Propaganda on the Internet

2021 ◽  
pp. 35-39
Author(s):  
E. V. Shul'gina
Keyword(s):  
Content Analysis ◽  
Comparative Analysis ◽  
Law Enforcement ◽  
Drug Use ◽  
Current Situation ◽  
Virtual Network ◽  
The Internet ◽  
Official Statistics ◽  
Law Enforcement Agencies ◽  
Illegal Activity

The article contains the analyses of the current situation in the field of drug use propaganda carried out using the Internet, and also the study of the amendments adopted by legislators providing for increased responsibility for this type of illegal activity. A content analysis of a specialized segment of the information virtual network, a comparative analysis of the researched problem with the data of 2019, a review of official statistics of law enforcement agencies were carried out. The conclusions about the results of the analysis.

scholarly journals Research on Cultic Dynamics From Perspective of Internet

2018 ◽  
Vol 6 (1) ◽  
pp. 26
Author(s):  
Peng Xue ◽  
Baoxiang Fan
Keyword(s):  
Content Analysis ◽  
Network Communication ◽  
The Internet ◽  
Falun Gong ◽  
Cross Border ◽  
Chinese Characteristics ◽  
Internet Environment ◽  
Set Up ◽  
Border Thinking

The paper mainly deals with the question on strategies of network communication applied by destructive cult groups and new tendencies in the mobile era. These cults usually take advantage of the Internet environment to set up and develop online positions, working jointly with offline activities. The author conducts a case study, which is based on the method of content analysis, towards Xin Tang Ren website operated by Falun Gong group to demonstrate its unique communication characteristics. The case study reveals the usual online publicity strategies of Falun Gong and new tendencies applied in the mobile era. In the Internet time, the more open and cross-border thinking should be expected to strenuously create a novel anti-cult path with Chinese characteristics.

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