Defending a Strategic Force After 1960: With Notes on the Need by Both Sides for Accurate Bomb Delivery, Particularly for the Big Bombs

10.7249/d2270 ◽  
1954 ◽  
Author(s):  
Albert Wohlstetter ◽  
Fred Hoffman
Keyword(s):  
Strategic Force

Marketing Strategy and Differential Advantage

1983 ◽  
Vol 47 (2) ◽  
pp. 68-75 ◽  
Author(s):  
Victor J. Cook
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Marketing Mix ◽  
Portfolio Analysis ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
New Paradigm ◽  
Methods Of Analysis ◽  
Theoretical Function ◽  
Strategic Force

Extending portfolio analysis and PIMS studies to include military concepts of strategic force produces a new paradigm of marketing strategies. The author introduces and calibrates the concept of strategic marketing ambition, relates this concept to the marketing mix, and then derives a theoretical function linking strategic ambitions and investments with market share. An operational measure of differential marketing advantage is introduced, and the. methods of analysis are applied in an illustration of competitive investments, marketing strategy and differential advantage.

Analysis of Selected U.S. Strategic Force Modifiers

1972 ◽  
Author(s):  
K. H. Jacobson ◽  
Jr. Earle ◽  
Randall M. M. ◽  
B.
Keyword(s):  
Strategic Force
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