scholarly journals Entrepreneurial Marketing Skills and Small-Scale Business Performance: The Case of Ghana

2021 ◽  
Vol 24 (1) ◽  
pp. 43-60
Author(s):  
Andrews Ayiku ◽  
E. Stephen Grant

The development of SMEs serves as a tool for creating employment opportunities in developing countries. SME growth can be attributed to how owners and managers use entrepreneurial marketing skills in their day-to-day operations. A quantitative study was used to gain an understanding of the application of marketing skills in SMEs and the development of SMEs in Ghana. Findings indicate that entrepreneurs acquire marketing skills during their years of operation, however, these skills are not in tune with modern business trends and market competition. Establishing marketing departments and equipping business owners with marketing skills enables their ability to deal with volatile consumer demands. Likewise, requisite marketing skills enable market understanding, new marketing approaches, and the design of demand driven products and services

2019 ◽  
Vol 4 (2) ◽  
pp. 93-104 ◽  
Author(s):  
Christina Whidya Utami ◽  
Hendro Susanto

This study aims to bridge the gap in the literature by examining the dimensions of Growth Orientation, Opportunity Orientation, Total customer focus dimensions, Value creation Networking, Informal Market Analysis, Closness to The Market on large and small company scale related to Entrepreneurial Marketing (EM) behavior. Thus the objectives to be developed in this study are: analyze how EM behavior in small companies compared to large companies? The dimensions of whether in entrepreneurial marketing are dominant in the context of small and large scale companies. The questionnaire was aimed at a national sample of 406 business owners in Indonesia, spread in 8 provinces. Small companies are defined as companies that employ at least 9 fewer full-time employees other than their owners, while large companies are companies that employ more than 9 full-time employees other than their owners. Snowball sampling is used to determine the selected respondent. The results showed that there are differences in entrepreneurial marketing behavior between large companies and small companies, where small scale companies have lower entrepreneurial marketing behavior compared to large scale companies. For small scale companies, it shows that opportunity orientation is the most dominant dimension, whereas in large scale companies it shows that growth orientation is the most dominant dimension.


2021 ◽  
Vol 11 (2) ◽  
pp. 76
Author(s):  
Josphat Nyoni ◽  
Tendai Vanesssa Jaravaza ◽  
Matthew Mare ◽  
Martin Dandira ◽  
Elias Kandjinga

The use of tax policies to address macro-economic challenges has often led to serious other macro-economic challenges for developing countries. The purpose of this paper is to illustrate macro-economic policy dilemmas that affect developing countries when they implement tax policies to address macroeconomic challenges. The objective of the study was to examine how the 2% Intermediary Money Transfer Tax (MTT) introduced to raise financial resources to grow the economy affected performance of companies in the engineering sector. The study was guided by the pragmatism research philosophy, used explanatory research design and a mixed research approach. Data was collected from companies in the metal fabrication and machine/equipment sub-sectors of the engineering sector. A total of 68 companies were used. The paper shows that a tax policy adopted by Zimbabwe to raise revenues for supporting economic growth and addressing several economic challenges such as poverty, unemployment and negative economic growth generated other macro-economic challenges such as declining performance of companies in the Engineering sector. Results from the study showed that 2% IMTT had a negative an influence on business performance of companies in the engineering sector. The tax reduced profit margins, sales, and competitiveness. Conclusions from the study were that adoption of tax policies by governments, to achieve increased revenue and growth of the economy may, in the process, negatively affect some sectors of the economy. It was therefore recommended that the government analyse potential contradictions and dilemmas before implementing tax policies. Further studies of the influence of IMTT on other sectors like the small scale and informal sectors that are usually hit the hardest by government policies is recommended.


2012 ◽  
pp. 684-701
Author(s):  
Fasil Taddese ◽  
Hiroshi Osada

Challenged with intense market competition, developing countries are searching for methods to ensure sustainable development through business performance. In this regard, TQM and NPD play a major role. However, research is limited in the area of addressing the contextual link between TQM, NPD, and sustainable development. Therefore, this paper examines the relationship between the three and the outcome of the relationship. The results show that TQM in the context of NPD for sustainable development in developing countries focuses on adaptive products through incremental improvements on production technology, NPD system, product development, production process, and employee know-how. It is also found that TQM revolutionizes the conventional R&D system by enhancing innovation capabilities. It reduces development costs and time alleviating financial limitations. The results further reveal that process focus on the TQM framework has contributed to sustainable ecology management through various environmental management systems.


2021 ◽  
Author(s):  
Solène Delecourt ◽  
Anne Fitzpatrick

The previous literature documents that female-owned businesses are less profitable than male-owned businesses, including microenterprises that make up the majority of firms in developing countries. In this paper, we uncover an overlooked gendered constraint for these businesses: childcare. We collect field data through unannounced visits to a sample of microentrepreneurs in select areas of Uganda, combining surveys of business owners and real customers, as well as purchases by confederate buyers (i.e., mystery shoppers). We document that childcare duties in businesses are highly gendered: 37% of female owners bring small children to work, compared with 0% of men. Childcare duties are correlated with a “baby-profit gap,” as businesses where children are present earn 48% lower profits than even other female-owned businesses where a child is not present. Using our rich data, we analyze potential reasons why childcare obligations may affect profits. We find that prices, product quality, and other explanations are not robustly correlated with the presence of a baby. However, we find that women with children in the store are more likely to run out of stock than both men and women who do not have children in the store. Although we caution that our analysis is not causal, we consistently find that childcare duties are associated with profitability and may relate to the wider gender gap in business performance.


Author(s):  
Fasil Taddese ◽  
Hiroshi Osada

Challenged with intense market competition, developing countries are searching for methods to ensure sustainable development through business performance. In this regard, TQM and NPD play a major role. However, research is limited in the area of addressing the contextual link between TQM, NPD, and sustainable development. Therefore, this paper examines the relationship between the three and the outcome of the relationship. The results show that TQM in the context of NPD for sustainable development in developing countries focuses on adaptive products through incremental improvements on production technology, NPD system, product development, production process, and employee know-how. It is also found that TQM revolutionizes the conventional R&D system by enhancing innovation capabilities. It reduces development costs and time alleviating financial limitations. The results further reveal that process focus on the TQM framework has contributed to sustainable ecology management through various environmental management systems.


Author(s):  
Fasil Taddese ◽  
Hiroshi Osada

Challenged with intense market competition, developing countries are searching for methods to ensure sustainable development through business performance. In this regard, TQM and NPD play a major role. However, research is limited in the area of addressing the contextual link between TQM, NPD, and sustainable development. Therefore, this paper examines the relationship between the three and the outcome of the relationship. The results show that TQM in the context of NPD for sustainable development in developing countries focuses on adaptive products through incremental improvements on production technology, NPD system, product development, production process, and employee know-how. It is also found that TQM revolutionizes the conventional R&D system by enhancing innovation capabilities. It reduces development costs and time alleviating financial limitations. The results further reveal that process focus on the TQM framework has contributed to sustainable ecology management through various environmental management systems.


2012 ◽  
Vol 11 (1) ◽  
Author(s):  
Ernani Hadiyati ◽  
Enlik Kresnaini

The role of SMEs in the national economy has involved the government, it is appropriate in the Program of the National Medium Term Development Plan 2004-2009. One small problem is the marketing and generally focused on three things: (1) product market competition, (2) access to market information, and (3) support the institutional business. To overcome the problems of marketing, human resource needs in conducting marketing activities to have a high entrepreneurial spirit. The study population is small businesses: industrial clothing, embroidery, batik, shoes, sandals, handbags, and luggage, furniture, ceramics and printing. The number of samples in this study is set at: 100 respondents including Javanese and Madurese 50% Ethnic 50%. Data analysis techniques used are grouped into two categories, namely descriptive statistics and structural equation model (Structural Equation Modeling). Descriptive statistics were used to analyze data in ways that explain or describe the data have been collected and are not intended to create a generally accepted conclusions or generalizations. The results showed that: Traditional Marketing significantly influence with entrepreneurship. Traditional marketing significant effects on business performance. Entrepreneurship significantly effects on entrepreneurial marketing. Entrepreneurship significant effect on business performance. Marketing Entrepreneurship significant effect on business performance. There are differences between ethnic entrepreneurs and ethnic Javanese Madura, when viewed in terms of entrepreneurship, entrepreneurial marketing and business performance. However, if viewed in terms of traditional marketing, there is no difference between ethnic Madurese and Javanese businessmen.


1984 ◽  
Vol 13 (2) ◽  
pp. 99-103 ◽  
Author(s):  
James A. Tindall ◽  
Laren R. Robison ◽  
N. Paul Johnston ◽  
Von D. Jolley

2021 ◽  
Vol 13 (4) ◽  
pp. 1797
Author(s):  
Amber Theeuwen ◽  
Valérie Duplat ◽  
Christopher Wickert ◽  
Brian Tjemkes

In Uganda, the agricultural sector contributes substantially to gross domestic product. Although the involvement of Ugandan women in this sector is extensive, female farmers face significant obstacles, caused by gendering that impedes their ability to expand their family business and to generate incomes. Gender refers to social or cultural categories by which women–men relationships are conceived. In this study, we aim to investigate how gendering influences the development of business relationships in the Ugandan agricultural sector. To do so, we employed a qualitative–inductive methodology to collect unique data on the rice and cassava sectors. Our findings reveal at first that, in the agricultural sector in Uganda, inter-organization business relationships (i.e., between non-family actors) are mostly developed by and between men, whereas intra-organization business relationships with family members are mostly developed by women. We learn that gendering impedes women from developing inter-organization business relationships. Impediments for female farmers include their restricted mobility, the lack of trust by men, their limited freedom in communication, household duties, and responsibilities for farming activities up until sales. Our findings also reveal that these impediments to developing inter-organization business relationships prevent female farmers from being empowered and from attainting economic benefits for the family business. In this context, the results of our study show that grouping in small-scale cooperatives offers female farmers an opportunity to overcome gender inequality and to become economically emancipated. Thanks to these cooperatives, women can develop inter-organization relationships with men and other women and gain easier access to financial resources. Small-scale cooperatives can alter gendering in the long run, in favor of more gender equality and less marginalization of women. Our study responds to calls for more research on the informal economy in developing countries and brings further understanding to the effect of gendering in the Ugandan agricultural sector. We propose a theoretical framework with eight propositions bridging gendering, business relationship development, and empowerment and economic benefits. Our framework serves as a springboard for policy implications aimed at fostering gender equality in informal sectors in developing countries.


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