Probing Light: Projection Mapping, Architectural Surface, and the Politics of Luminous Abstraction

Author(s):  
Katerina Korola

Over the last decade, 3D projection mapping has flourished around the world under the auspices of corporate publicity firms, arts organizations, and urban-branding initiatives. In the popular press, this work has been hailed at once as fulfilling the ambitions of expanded cinema (freeing the moving image from the screen) and as performative architecture (liberating architecture from stasis). However, this emphasis on the freedom of the moving image, on the one hand, and on movement itself, on the other, has caused neglect toward the way that such projections interact with their architectural support. Indeed, in its short history, projection mapping has already developed favoured idioms, whose repetition across the globe draws into question its site-specificity. Whereas unapologetically commercial projects have tended toward figurative motifs, projects aspiring to the artistic have tended to systematically favour the language of abstraction. This latter group is the concern of this essay, in which, drawing on the critical framework provided by earlier inter-war debates surrounding light architecture, the author investigates the potential and limitations of such luminous abstractions in engendering new forms of spatial experience. Do these high-tech projections encourage the spectator to engage with architecture in a new way, or do they instead efface their architectural setting beneath an ornamental visual spectacle?

Author(s):  
Jonathan Walley

Cinema Expanded: Avant-Garde Film in the Age of Intermedia is a comprehensive historical survey of expanded cinema from the mid-1960s to the present. It offers an historical and theoretical revision of the concept of expanded cinema, placing it in the context of avant-garde/experimental film history rather than the history of new media, intermedia, or multimedia. The book argues that while expanded cinema has taken an incredible variety of forms (including moving image installation, multi-screen films, live cinematic performance, light shows, shadow plays, computer-generated images, video art, sculptural objects, and texts), it is nonetheless best understood as an ongoing meditation by filmmakers on the nature of cinema, specifically, and on its relationship to the other arts. Cinema Expanded also extends its historical and theoretical scope to avant-garde film culture more generally, placing expanded cinema in that context while also considering what it has to tell us about the moving image in the art world and new media environment.


Author(s):  
R. Kokenov ◽  
◽  
◽  

Due to the fact that the modern world is in the context of globalization, the development of the countries of the world is accompanied by a qualitative increase in technology in the field of science and technology, in connection with which, there is an internationalization of scientific developments, high-tech production, as well as competition between countries over the distribution of resources is intensifying, in terms of new developments and development in general. Cooperation in itself bears the potential of mutual assistance, joint solution of a set of international, scientific problems by the participating countries. For this reason, modern scientific cooperation is a consequence of well-built scientific diplomacy. Scientific diplomacy is called upon to promote the development of scientific cooperation; it is aimed at maintaining partner diplomatic relations, which, on the one hand, can use science to bring together interstate priorities, and, on the other hand, contribute to the development of science itself. The latest diplomacy has adopted scientific approaches and is actively solving modern challenges facing governments and countries. The article discusses the work of international organizations in the designated area of research, provides Kazakhstani experience in resolving the issue


Author(s):  
Melanie Wilmink

Utilising case studies from my curatorial practice, this paper discusses the balance between research and creation, and elaborates on exhibition projects that centre the spectator within an embodied experience of the moving image. While some of my curatorial practice includes installation art that literalises the space of the image, including Urbanity on Film (2009), and The Situated Cinema Project; in camera (2015), other programs have achieved this same effect within a single-channel screening format, including Radiant Bodies (2015) and Dirt City Rock Fantasy: The Short Films of Trevor Anderson (2016). By treating the moving image as an experience that incorporates the space and time of the viewer’s body, these curatorial projects explore the idea of artwork as a phenomenological tool, creating exciting environments while simultaneously advancing knowledge through the process of being with the artwork.


Author(s):  
A.A., Chesnokova ◽  
K.I. Porsev ◽  
V.P. Marin

The article analyzes the problems associated with the reform of control and supervisory activities to reduce the administrative burden on business entities. Special attention is paid to the mechanism of the "regulatory guillotine" in the Russian Federation, as a comprehensive update of mandatory requirements. This reform is especially relevant for organizations that produce high-tech products, since it is at these enterprises that the requirements corresponding to the current level of scientific and technological progress should be applied. As a research goal of the article, the authors analyzed the features of the introduction of the "regulatory guillotine" mechanism for industrial enterprises. As a result of the analysis, it is established that it is necessary to apply a process-oriented approach in the implementation of control and supervisory activities. It is determined that on the one hand, the mechanism of the "regulatory guillotine" for enterprises will reduce unnecessarily unjustified control and supervisory checks, form a system of regulation of control and supervisory activities, and minimize administrative pressure. The new regulatory and legislative framework (mandatory requirements) should be consistent and unambiguous, meeting the requirements of the time and technological development of enterprises, based on the most significant public risks. This will allow businesses to reduce costs and remove barriers to development. On the other hand, it is established that the implementation of the "regulatory guillotine" mechanism strongly depends on organizational and managerial aspects: the definition, justification and development of mandatory requirements that ensure a risk-based approach to control and supervisory activities is a difficult task for all participants of the reform, requiring them to be prompt and consistent. The implementation of the "regulatory guillotine" may take years and enterprises will have to work in the mode of uncertainty of the regulatory framework for several more years, and the establishment of a large number of uncontrolled exceptions contributes to the ambiguity of control and supervisory procedures. The article defines the difficulties of implementing the mechanism of the "regulatory guillotine" in industrial enterprises.


2021 ◽  
Vol 21 (1) ◽  
pp. 85-98
Author(s):  
Stephen Adam Schwartz

In his text on the ‘Exposition Universelle 1855’, Baudelaire upholds what he calls ‘cosmopolitisme’ as the antidote to the constraining influence of universalizing principles of taste that are meant to define beauty for all times and places. Baudelaire’s view is that such aesthetic systems close off the possibility of beauty, which, he maintains must contain an element of novelty. Accordingly, the proper attitude for the viewer (or reader or spectator) to take before a work of art is one that remains always open to novelty and to the ‘universal vitality’ out of which it springs. This attitude is the cosmopolitan one. Yet Baudelaire characterizes this attitude in ways that seem fundamentally incompatible if not diametrically opposed. On the one hand, cosmopolitanism as described in this text seems to involve the slow, lived apprenticeship in the values, ways of life, and criteria of judgement of those in other places, the better to be able to appreciate the beauty of the objects produced in them. On the other, he speaks of the appropriate attitude toward an aesthetic object — indeed toward any object that presents itself to our senses — as one resulting solely from the spectator’s exertions on his or her own mind and will, exertions by which the spectator refrains from imposing criteria of judgement upon the putative aesthetic object in order, instead, to derive one’s criteria from it. While the text on the ‘Exposition’ provides the reader with no way of resolving this contradiction, Baudelaire’s remarks on fashion in ‘Le Peintre de la vie moderne’ (1863) provide a dialectical resolution.


Author(s):  
Marta Massi ◽  
Chiara Piancatelli ◽  
Sonia Pancheri

Albeit often perceived as two worlds apart, low culture and high culture are increasingly converging to collaborate in mutually advantageous ways. Brands—including the name, term, sign, symbol, or combination of them that identify the goods and services of a seller or group of sellers, and differentiate them from those of the competitors—are the new territory where high culture and low culture co-exist and collaborate, creating new possibilities of cross-fertilization and hybridization between the two. Through the analysis of successful examples coming from different industries, this chapter aims to highlight how brands have blurred the distinction between low culture and high culture. On the one hand, brands can use the heritage of the arts world to gain authenticity and legitimate themselves in the eyes of consumers and the society. On the other hand, artists and arts organizations, such as museums and other art institutions, can indulge in popular culture in order to become appealing to younger target markets and enhance their brand awareness and image.


Multilingua ◽  
2019 ◽  
Vol 38 (1) ◽  
pp. 9-27
Author(s):  
Alexandra Jaffe

Abstract This article explores the carefully managed semiotic complex found in the Corsican village of Pigna with respect to the themes of pride and profit in the valuation of minority languages. This complex includes the careful coordination of color, graphics, the use of the Corsican language, as well as high-tech soundscaping of place through QR codes that tie specific locales to Corsican music and multilingual texts. This display, labeled the “poeticizing of the economy” by a key social actor, is directed both at the many tourists who visit the village as well as Corsican visitors and locals. It is linked to an effort to embed Corsican linguistic and musical heritage in new practices that both create place and integrate tradition and modernity. On the one hand, these practices can be linked to discourses of both “pride” and “profit” (Duchêne and Heller 2012) attested in many minority language contexts. On the other hand, I argue that the Pigna esthetic indexes a shift in the framework for cultural and linguistic revitalization from one that emphasizes a return to past native speaker communicative practice to one that focuses on the collective agency and identity associated with style and stylization and “transactional,” or situated authenticities.


2020 ◽  
Vol 13 (4) ◽  
pp. 442-453
Author(s):  
Sadhna Dash

As organisations deal with the evolving nature of the new normal, the role of the human resources (HR) is getting redefined to meet the ongoing needs of its workforce. Designing employee–HR experiences in an uncertain and ambiguous work world emerges as one of the top challenges for HR leaders. On the one hand, employee well-being initiatives like employee mentoring, virtual mindfulness workshops, health tips and free consulting and counselling services are becoming the norm. On the other hand, the HR function is itself being re-crafted for the emergent workplace. Technology plays a pivotal role, fuelling the need for scaling HR activities to provide next-gen employee experiences. As the war for high-tech talent increases, organisations are re-crafting an all new HR playbook to differentiate themselves as preferred employers. Within the transforming work and workplace context, the worker continues to be in the eye of the storm and demands both attention and action.


2019 ◽  
Vol 98 ◽  
pp. 06003
Author(s):  
M. Isabel Dias ◽  
M. Isabel Prudêncio ◽  
J. Carlos Waerenborgh ◽  
M. Isabel Paiva ◽  
Rosa Marques ◽  
...  

REE have unique properties that are mostly used to manufacture high tech devices. Most REE have geochemical properties that cause them to be typically dispersed and not often found in concentrated and economically exploitable forms, and difficult to separate. The ENVIREE project aims to develop environmentally friendly and efficient methods for their extraction from secondary sources. REE contents of tailings from four legacy mining sites have been obtained by INAA and analysed by 57Fe Mössbauer spectroscopy. REE concentrations in the tailings of Covas and Cumieira are more dependent on the REE contents of the primary ores and the treatment to extract the target metals than on the nano-sized oxides present. The tailings’ size, REE contents and Mössbauer results support the selection of the Covas tailing as the one to be submitted for further steps of REE extraction on the framework of the project.


Leonardo ◽  
2018 ◽  
Vol 51 (4) ◽  
pp. 399-404 ◽  
Author(s):  
Yiyun Kang

This paper investigates CASTING, Yiyun Kang’s site-specific projection mapping installation at the Victoria and Albert Museum in London, U.K., and the acquisition of the piece by the V&A in the following year. It identifies how CASTING developed distinctive properties in the field of projected moving-image installation artworks and how these novel characteristics were reflected in the acquisition by the V&A.


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