scholarly journals Cafés diferenciados y sus mercados potenciales en Puerto Rico: Un enfoque de valoración económica

2020 ◽  
Vol 20 (2) ◽  
pp. 51
Author(s):  
Héctor Tavárez ◽  
Carmen Álamo ◽  
Mildred Cortés
Keyword(s):  
Puerto Rico ◽  
Willingness To Pay ◽  
Child Labor ◽  
Choice Experiment ◽  
Product Information ◽  
Likert Scale ◽  
Differentiated Products ◽  
Experiment Method ◽  
Current Price ◽  
Production Characteristics

We used Likert-scale questions and the choice experiment method to evaluate the general perception of consumers regarding differentiated products and to estimate their willingness to pay for characteristics of a differentiated coffee, respectively (N=172). The three characteristics perceived as most important are that the product does not use child labor, that more detailed product information is provided in the packaging and that it is produced locally. In addition, we found that consumers are willing to pay between $1,37 and $4,38, in addition to the current price, for an 8-ounce package of coffee with different production characteristics.

scholarly journals Estimation of Tourists’ Willingness to Pay in Ba Vi National Park: Choice Experiment Method

2019 ◽  
Vol 35 (4) ◽  
Author(s):  
Nguyen Van Hieu ◽  
Nguyen Hoang Nam ◽  
Pham Van Trung ◽  
Tran Minh Tuan
Keyword(s):  
Willingness To Pay ◽  
Environmental Protection ◽  
Choice Experiment ◽  
National Park ◽  
Average Rate ◽  
Scientific Basis ◽  
Environmental Services ◽  
Forest Protection ◽  
Experiment Method ◽  
Current Price

Payment for Forest Environmental Services is one of Vietnam’s most successful policies in socializing forest protection in particular and environmental protection in general. However, the application of this policy in the field of tourism is limited. This study employed Choice Experiment Method to estimate the willingness to pay of tourists, with the aim of providing scientific basis for the application of this policy in Ba Vi National Park. The results showed that 74% of tourists agreed with an increase in entrance fee and in room rate to contribute to the implementation of the policy in the national park. In detail, tourists’ willingness to pay for the increase in the entrance fee is roughly VND 37,000 (equivalent to 61% of the current price) and for the increase in the room rate is roughly VND 181,000 (equivalent to 24% of the average rate).

Demand and supply of agricultural ES: towards benefit-based policy

2020 ◽  
Vol 47 (3) ◽  
pp. 1223-1249 ◽  
Author(s):  
Annika Tienhaara ◽  
Emmi Haltia ◽  
Eija Pouta ◽  
Kyösti Arovuori ◽  
Ioanna Grammatikopoulou ◽  
...  
Keyword(s):  
Water Quality ◽  
Ecosystem Services ◽  
Environmental Policy ◽  
Willingness To Pay ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Willingness To Accept ◽  
Demand And Supply ◽  
Experiment Method ◽  
Almost All

Abstract In order to integrate ecosystem services (ES) in designing agri-environmental policy, we investigated both the demand for, and supply of, ES from agricultural environments in Finland. Using the discrete choice experiment method, we measured citizens’ willingness to pay (WTP) for four different ES and analysed farmers’ compensation request (willingness to accept [WTA]) for producing these services. Biodiversity and water quality gathered the highest WTA of farmers, but also the highest WTP of citizens. Overall, the average WTA exceeded the WTP for almost all attributes and levels, but 20–27 per cent of farmers were willing to produce the ES with the compensation lower than citizens’ WTP.

An Actual Purchasing Experiment for Investigating the Effects of Eco-Information on Consumers’ Environmental Consciousness and Attitudes Towards Agricultural Products

2014 ◽  
Vol 8 (5) ◽  
pp. 688-697 ◽  
Author(s):  
Keiko Aoki ◽  
◽  
Kenju Akai ◽  
Kiyokazu Ujiie ◽  
Takeshi Shinmura ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Rice Production ◽  
Agricultural Products ◽  
Environmental Consciousness ◽  
Experiment Method

This study investigates the effects of eco-information on the environmental consciousness and attitudes of consumers towards agricultural products. We focus on Japanese rice to provide recommendations to protect the Ibis, an endangered bird in Japan, and evaluate how Ecologically Conscious Consumer Behavior (ECCB) affect consumers’ Willingness To Pay (WTP) via the choice experiment method. Participants are provided with the necessary eco-information pertaining to rice production, and are required to taste and purchase the rice. The results indicate that consumers with high ECCB display higher WTP after they are provided with the necessary eco-information pertaining to rice production.

Protection versus purification - assessing the benefits of drinking water quality

2007 ◽  
Vol 38 (4-5) ◽  
pp. 373-386 ◽  
Author(s):  
B. Hasler ◽  
T. Lundhede ◽  
L. Martinsen
Keyword(s):  
Water Quality ◽  
Drinking Water ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Groundwater Protection ◽  
Surface Water Quality ◽  
Polluted Water ◽  
Management Options ◽  
Experiment Method ◽  
Clean Drinking Water

Clean drinking water can be secured either through protection of the groundwater resource or via purification of polluted water. In this study, the choice experiment method is used to assess the benefits of groundwater protection compared with the benefits of purification. The choice experiment method has been chosen as it allows the effects on drinking water and those on surface water quality to be assessed separately. The benefits associated with clean drinking water are found to be significant for both management options, although the willingness to pay for protection exceeds the willingness to pay for purification.

Effect of information on consumer preferences and willingness-to-pay for sparkling mock wines

2019 ◽  
Vol 122 (8) ◽  
pp. 2621-2638
Author(s):  
Simona Naspetti ◽  
Francesca Alberti ◽  
Massimo Mozzon ◽  
Sara Zingaretti ◽  
Raffaele Zanoli
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Product Information ◽  
Consumer Preferences ◽  
Sparkling Wine ◽  
Content Type ◽  
Clear Cut ◽  
Sweet Wines ◽  
Other Information

Purpose The purpose of this paper is to explore the role of information about alcohol content, organic labelling and packaging on consumer preferences and willingness-to-pay (WTP) of non-alcoholic sparkling mock wines. Design/methodology/approach In a two-step study, the consumer’s expectations and overall liking of two novel brands of mock wines were investigated by focus groups followed by a common hedonic test combined with a choice experiment aimed at measuring consumer WTP. A total of 240 consumers were assigned to two tasting groups of equal size: all were presented at least one brand of mock wine, while drinkers also tasted a familiar brand of low-alcohol sweet sparkling wine. A paper-and-pencil choice experiment followed the tasting sessions. Findings The results demonstrate that participants in blind or manipulated “informed” conditions are not able to discriminate among mock wines and wine, whereas significant differences in preferences for brands under investigation appeared when labels and other information were disclosed. In effect, drinkers and non-drinkers did not differ in hedonic scores of mock wines. While younger participants exhibited the highest scores in blind liking, the overall expected liking is significantly higher for non-drinkers and women if compared, respectively, to drinkers and men. WTP for mock wines is influenced by taste, glass bottle packaging and the organic label, while mock-wine colour is not relevant. Research limitations/implications Although limited in sample size and representativeness, this study has brought some new insights into the consumption of non-alcoholic mock wines. In this study, a significant influence of blind sensory liking on WTP is demonstrated. This result has theoretical implications: while the effect of product information on WTP is well established, the relationship between hedonic scores and WTP – while theoretically consistent – is not so clear-cut in the literature. Further research is needed to confirm/disconfirm these findings. Practical implications Sparkling no-alcohol mock wines, despite their sweetness, appear not different in taste to medium-to-low APV (7.5 per cent) sweet wines. Originality/value The paper suggests that marketing of mock (no-alcohol) wines needs careful branding to elicit significant hedonic effects, while interacting sensory (blind liking) scores with price information in choice models may help to represent taste heterogeneity in WTP estimates in a better way.

scholarly journals Análisis de la metodología de los puntos de corte para la identificación de las respuestas “inconsistentes” en los modelos de elección discreta

2011 ◽  
Vol 9 (1) ◽  
pp. 3
Author(s):  
Sergio Colombo ◽  
Nick Hanley ◽  
Glenn Bush
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Selection Rule ◽  
Stated Preference ◽  
Rational Selection ◽  
Choice Data ◽  
Selection Rules ◽  
Experiment Method ◽  
Fitting Model

<p>In the choice experiment method respondents are typically assumed to hold a perfectly rational selection rule. However, individuals may use other selection rules when choosing the preferred alternative to simplify the choice. In this paper, we make use of the “cutoffs” model to as a way of handling the non-compensatory nature of choices. Furthermore, we extend it to allow consideration of inconsistencies in choice in stated preference choice data. We find that this allows a better fitting model to be estimated, and that it produces considerable effects on the implied willingness to pay.</p>

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