Assessing food retail competitors with a multi-criteria GIS-based method
Keyword(s):
<p>Given the importance of competition in the retail sector, this research builds on spatial interaction theory to develop the competition index (CI). For this, geographic information systems (GIS) and the analytic hierarchy process (AHP) were used. AHP results reveal that key factors to assess competitors relate to location and branding. The proposed method was tested by evaluating 45 supermarkets in the city of Castellón (Spain). Using this method, sales targets can be adapted to each outlet’s individual circumstances.</p>
2014 ◽
Vol 707
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pp. 525-531
2016 ◽
Vol 231
(1)
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pp. 342-352
Assessment of the Potential of Offshore Wind Energy in Taiwan using Fuzzy Analytic Hierarchy Process
2010 ◽
Vol 4
(1)
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pp. 96-104
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Keyword(s):
Analytic Hierarchy Process and Geographic Information Systems to Identify Optimal Transit Alignments
2011 ◽
Vol 2215
(1)
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pp. 59-66
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