Simulating Social Networks In Social Marketing

2014 ◽  
Author(s):  
Roderick Duncan ◽  
Luisa Perez-Mujica ◽  
Terry Bossomaier
Keyword(s):  
Social Networks ◽  
Social Marketing

scholarly journals Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

2021 ◽  
Vol 12 ◽  
Author(s):  
Araceli Galiano-Coronil ◽  
Gloria Jiménez-Marín ◽  
Rodrigo Elías Zambrano ◽  
Luis Bayardo Tobar-Pesántez
Keyword(s):  
Social Networks ◽  
Sustainable Development ◽  
Political Parties ◽  
Social Marketing ◽  
Sustainable Development Goals ◽  
Social Issues ◽  
Political Campaigns ◽  
The Social ◽  
General Elections ◽  
Development Goals

The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties to development processes in the online environment. Social networks have been characterised as a part of the strategies of political campaigns, as it allows political leaders to establish bidirectional communication with citizens. In this context, the present study aims to empirically explore the leading Spanish political formations' publications from a social marketing perspective. In this way, it will be possible to verify how issues related to the Sustainable Development Goals (SDGs) are addressed. On the one hand, this requires elaborating the communication profiles of the main political parties presented to the Spanish General Elections from 2015 to 2019. On the other hand, to analyse whether social themes better discriminate or distinguish one political party from another. For this purpose, a methodology based on text mining, content analysis from a quantitative and qualitative approach, and simple correspondence analysis has been used. Finally, it should be noted that the results of this research show that there are differences between political parties according to the social issues published, with a divergence between the social issues that provoke a better reaction from the public and those most published on Facebook.

Midstream social marketing and the co-creation of public services

2016 ◽  
Vol 6 (3) ◽  
pp. 277-293 ◽  
Author(s):  
Matthew Wood
Keyword(s):  
Social Networks ◽  
Social Marketing ◽  
Public Services ◽  
Service Providers ◽  
Content Type ◽  
Proposed Model ◽  
Service Staff ◽  
Client Relationships

Purpose This paper aims to highlight the importance of social marketing at the midstream (meso) level as a key component of a proposed model for co-creating public services. The model demonstrates how supportive relationships and conversations within and between service organisations, front-line service staff, social networks and clients are essential for the effective co-creation of health and welfare services and social marketing interventions. Design/methodology/approach This is a conceptual paper that uses network and services theory and a case study to show how the midstream social marketing approach and service co-creation can be applied in practice and how these concepts relate to upstream and downstream social marketing. Findings The case study demonstrates the powerful role of social networks, staff–client relationships and conversations in the co-creation of effective services and the improvement in communications, trust and understanding between service providers and the community. Practical implications The paper shows how service providers and social marketers can achieve co-created, customer-oriented services/interventions through the development of congruent, empathetic narratives, relationships and conversations. The case study demonstrates how this can be achieved in practice through staff training, the identification of “community communicators” and value-based targeting and communications. Originality/value The integration of conversations, relationships, values, services and midstream social marketing into a model for co-creation offers a valuable tool for social marketing and health/welfare service professionals.

scholarly journals Creating social marketing strategy on the internet within preventive health care - human papilloma virus vaccination campaign

2019 ◽  
Vol 147 (5-6) ◽  
pp. 355-359
Author(s):  
Jelena Mitrovic ◽  
Sandra Knezevic ◽  
Jelena Zugic ◽  
Milica Kostic-Stankovic ◽  
Marija Jovic ◽  
...  
Keyword(s):  
Health Care ◽  
Social Networks ◽  
Marketing Strategy ◽  
Social Marketing ◽  
Vaccination Campaign ◽  
Transmitted Disease ◽  
Preventive Health Care ◽  
Preventive Health ◽  
Survey Method ◽  
The Internet

Introduction/Objective. The main aim of the paper is to develop a foundation for creating internet social marketing strategy in preventive health care, through research and campaign for vaccination against human papillomavirus (HPV). The aim of the study was to introduce a strategic approach of social marketing on social networks, for vaccination against HPV campaign in Serbia. Methods. Quantitative research was conducted through the internet in December of 2016, using the survey method. Participants in the study were parents whose children were candidates for the vaccination. Results. The research has shown that nearly one third of respondents do not know what HPV is, and about the same number of respondents know that HPV causes cancer. In addition, only 14.5% of respondents know that HPV is the most common transmitted disease in the world. With adequate awareness of safety, 97% of respondents would decide to vaccinate their children. Only 39% of parents could afford the vaccination, although opinion change is caused by the information about the price of the HPV vaccine. Consequently, 97.5% of the respondents would opt for vaccination in the case that it is free. Conclusion. Based on the results, and compared with best practices of other countries, we provided a marketing strategy via social networks. The campaign focuses on the raising awareness of the need for HPV vaccination and cancer prevention, including disseminating information to the target population, through social networks.

scholarly journals Jaringan Digital dan Pengembangan Kewirausahaan Sosial Buruh Migran Perempuan

2019 ◽  
Vol 16 (1) ◽  
pp. 57
Author(s):  
Eko Wahyono ◽  
Lala M. Kolopaking ◽  
Titik Sumarti M. C. ◽  
Aida Vitayala S. Hubeis
Keyword(s):  
Social Networks ◽  
Social Marketing ◽  
Social Entrepreneurship ◽  
Migrant Workers ◽  
Digital Technology ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Technological Infrastructure ◽  
Depth Interviews ◽  
Female Migrant

The purpose of this study is to analyze the use of digital technology and social networks in post-returning female migrant workers’ social entrepreneurship. This study uses a qualitative approach by conducting in-depth interviews, FGDs, and observations. The results show that digital technology and social networks have an important role in the process of developing entrepreneurship in the villages of origin of the migrant workers. Meanwhile, the challenges are the lack of technological infrastructure, capital circulation, and social marketing strategies in therural area.

Multilayer Social Networks

2016 ◽  
Author(s):  
Mark E. Dickison ◽  
Matteo Magnani ◽  
Luca Rossi
Keyword(s):  
Social Networks ◽  
Multilayer Social Networks

Hostility and Perceptions of Support in Ambiguous Social Interactions

2006 ◽  
Vol 27 (2) ◽  
pp. 108-115 ◽  
Author(s):  
Ana-Maria Vranceanu ◽  
Linda C. Gallo ◽  
Laura M. Bogart
Keyword(s):  
Social Support ◽  
Social Networks ◽  
Information Processing ◽  
Social Interactions ◽  
Social Information Processing ◽  
Perceived Social Support ◽  
Social Information ◽  
Inverse Association ◽  
Processing Bias ◽  
Information Processing Bias

The present study investigated whether a social information processing bias contributes to the inverse association between trait hostility and perceived social support. A sample of 104 undergraduates (50 men) completed a measure of hostility and rated videotaped interactions in which a speaker disclosed a problem while a listener reacted ambiguously. Results showed that hostile persons rated listeners as less friendly and socially supportive across six conversations, although the nature of the hostility effect varied by sex, target rated, and manner in which support was assessed. Hostility and target interactively impacted ratings of support and affiliation only for men. At least in part, a social information processing bias could contribute to hostile persons' perceptions of their social networks.

Sign in / Sign up

Export Citation Format

Share Document