scholarly journals An Exploratory Study on Purchase Decision Making Process and Clothing Shopping Orientation of Fashion Products Rental Service Users

2018 ◽  
Vol 56 (6) ◽  
pp. 555-571 ◽  
Author(s):  
Ji-Yoon Lee ◽  
Eun-Jung Shin ◽  
Ae-Ran Koh
Keyword(s):  
Decision Making ◽  
Exploratory Study ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Service Users ◽  
Fashion Products ◽  
Shopping Orientation

Webrooming and showrooming: a multi-stage consumer decision process

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Srabanti Mukherjee ◽  
Swagato Chatterjee
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Structural Equation ◽  
Product Type ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Content Type ◽  
Channel Choice ◽  
Multi Stage

PurposeThe purpose of this research is to propose and validate a theoretical framework explaining web-rooming and showrooming as a multi-stage decision-making process. The authors have used consumer purchase decision-making theories to propose a model that identifies showrooming and webrooming as a combination of two decisions, channel choice during information search and channel choice during actual purchase. Further, the authors explored how various antecedents of showrooming and webrooming have differential effects on various stages of a purchase decision-making process and how product type moderates the relationships.Design/methodology/approachThe authors have conducted empirical research, whereby 243 responses were obtained from a cross-sectional survey. The authors have used structural equation modeling and multiple regression analysis to validate our theoretical model.FindingsWebrooming or showrooming is a multi-stage decision-making process for the consumers. First, consumers decide whether to search online or offline and then whether to buy online and offline. Different individual, purchase context-related and channel related factors impact these decisions. Product type governs which variables will be more important than others.Originality/valueThe research looks to enhance the understanding of the consumer's decision-making process during showrooming and webrooming while also helping retailers design and implement appropriate strategies that could affect consumers during information search and actual purchase.

Patient information and involvement

2019 ◽  
pp. 117-124
Keyword(s):  
Decision Making ◽  
User Involvement ◽  
Active Role ◽  
Public Understanding ◽  
The Internet ◽  
Decision Making Process ◽  
Service Users ◽  
Health It ◽  
Cancer Services ◽  
Development And Management

User involvement in cancer services operates at two levels: providing information and involving patients and carers in decision-making about their own care, and involving patients and carers in decisions about the development and management of cancer services. Information can be provided to patients verbally, in written material, and through patient-held records, and they can also have access to information via the Internet. Most people want to take an active role in making decisions about their care and treatment; however, this varies from person to person. Being fully informed is important to more people than being fully involved in the decision-making process itself. Issues of consent and competence are very important when involving patients, and nurses need to take account of these and also the condition of the patient, when involving them in the decision-making process. Involving cancer service users in evaluating and managing health care has the benefits of improving services and public understanding, and improving health. It can take the form of providing information and seeking feedback on services, consulting on developments to services, and participation in planning, managing, or evaluating services. These can be achieved through questionnaires and surveys, focus groups, membership of committees, or employing service users as consultants to services. For user involvement to be effective, it should be meaningful, the language should be inclusive, and minority perspectives should be represented.

A Qualitative Approach to Understand Consumer Groups and Decision-Making Process in Online Group Buying

2019 ◽  
Vol 16 (2) ◽  
pp. 24-46
Author(s):  
Lin Xiao ◽  
Chuanmin Mi
Keyword(s):  
Decision Making ◽  
Exploratory Study ◽  
Process Model ◽  
Qualitative Approach ◽  
Decision Making Process ◽  
Segmentation Method ◽  
Hierarchical Decision Making ◽  
Group Buying ◽  
Hierarchical Decision ◽  
Online Group

This exploratory study used a qualitative approach to segment consumers in an online group buying context based on benefits pursued. 58 participants who have online group buying experience were interviewed. A cluster analysis was conducted on the interview data. The authors found three sub-groups of consumers: economic shoppers, balanced shoppers, and destination shoppers. A hierarchical decision-making process model was developed for different sub-groups of consumers. The results showed that these three sub-groups of consumers are different in terms of their decision-making process. This study overcomes the shortcomings of traditional segmentation studies by proposing a new segmentation method.

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