scholarly journals English in the Linguistic Landscape of Thailand: A Case Study of Public Signs in Hat Yai

2020 ◽  
pp. 23-57
Author(s):  
Ana Cristina Vivas-Peraza
Keyword(s):  
World Englishes ◽  
Linguistic Landscape ◽  
Stages Of Development ◽  
Media Impact ◽  
Multimodal Analysis ◽  
International Language ◽  
Early Stages ◽  
Thai English ◽  
The City

During the last decades, English has become an international language in all kinds of contexts, including business and tourism, and Asian linguistic landscapes are a good reflection of this phenomenon. This paper focuses on Thailand and the city of Hat Yai, where a corpus of 165 public signs were collected. These were analysed quantitatively to discuss the functions that English performs in public domains, and also qualitatively, by means of a multimodal analysis, to observe the Thai and English prominence in the case of multilingual signs. The results show the importance of English, not only as an international communicative tool, but also as a language of prestige and media impact. Furthermore, some features of written Thai English or Tinglish were found in some signs, which may confirm the early stages of development of a possible new emerging variety of World Englishes.

Sign-genres, authentication, and emplacement

2021 ◽  
Author(s):  
Jannis Androutsopoulos ◽  
Akra Chowchong
Keyword(s):  
Language Choice ◽  
Linguistic Landscape ◽  
Discourse Function ◽  
Multimodal Analysis ◽  
Semiotic Resources ◽  
The City ◽  
Secondary Signs

Abstract This paper asks how language and other semiotic resources are deployed in the semiotic landscape of Thai restaurants in the city of Hamburg, Germany. Based on detailed multimodal analysis of signage in twelve restaurants, this study draws on both established and underexplored topics in Linguistic Landscape scholarship, including the analysis of sign-genres, the distinction between communicative and symbolic functions of signs, the role of language choice in authenticating place, and the emplacement of signs in the semiotic landscape. A scheme for the classification of restaurant signs by discourse function and emplacement is proposed. The findings suggest that the analytical distinctions between inside and outside space as well as primary and secondary signs are useful for the study of restaurants and other commercial semiotic spaces.

scholarly journals Multilingualism in Linguistic Landscape of Prishtina (Kosovo)

2018 ◽  
Vol 8 (3) ◽  
pp. 101-106
Author(s):  
Shkumbin Munishi Prishtina
Keyword(s):  
Language Policy ◽  
Public Space ◽  
Public Perception ◽  
Field Research ◽  
Time Span ◽  
Linguistic Landscape ◽  
The Status ◽  
The Impact ◽  
The City

Abstract Language relations as manifestations of the phenomenon of multilingualism are also expressed in the area of the so-called linguistic landscape. Undoubtedly, the linguistic landscape not only reflects the use of languages in public space but at the same time reveals the depth of public perception of different languages, depending on their function and prestige. In this paper, I will treat Albanian, English and Serbian rapports through their coverage in the Pristina linguistic landscape, focusing on the use of these languages in advertising space in the city of Prishtina and in other tables that perform semiotic functions of indexes in this city. Likewise, within the reflection of the status planning of languages in Prishtina linguistic landscape, the use of Serbian in the official tables will be treated. This case study will also reflect the features of language policy and the impact of the globalization phenomenon in different languages. The results presented in this paper will reflect on the field research within a certain time span. The research has shown that in the Pristina linguistic landscape, in addition to the Albanian language, English has a dense use, while the use of Serbian is mostly limited to official charts i.e. names of the streets of the city and is not found in private advertisements tables.

scholarly journals Konflikt pamięci czy konflikt władzy? Strategie językowe w dyskusji nad zmianą nazwy ulicy w Poznaniu

2020 ◽  
pp. 81-99
Author(s):  
Małgorzata Fabiszak ◽  
Anna Weronika Brzezińska
Keyword(s):  
Social Media ◽  
Collective Memory ◽  
Public Debate ◽  
Critical Discourse ◽  
Linguistic Landscape ◽  
Political Regimes ◽  
Political Debate ◽  
The Public ◽  
The City

The aim of this article is to present the public debate about the renaming of 23rd of February Street to Lt. J. Lewandowska Street in Poznań in 2017. Newspaper articles from the regional press and social media posts have been analysed with the use of Critical Discourse Analytic tools. The focus is on the question of whether the renaming of the street was a conflict of memory or a conflict of power. This case study is inspired by research on the ideologically motivated changes in the linguistic landscape of the city and shows that the change in political regimes is followed by attempts to harmonize the symbolic indicators of values and collective memory. Our results demonstrate that these changes may be contested by both the opposition and the city inhabitants and may lead to a broader political debate.

The Historical Memory Law and its role in redesigning semiotic cityscapes in Spain

2016 ◽  
Vol 2 (3) ◽  
pp. 247-274 ◽  
Author(s):  
Yael Guilat ◽  
Antonio B. Espinosa-Ramírez
Keyword(s):  
Visual Culture ◽  
Public Space ◽  
Historical Memory ◽  
Linguistic Landscape ◽  
Franco Regime ◽  
The Public ◽  
The Law ◽  
The City

In its Historical Memory Law (October 2007), Spain recognized victims on both sides of its 1936–1939 Civil War and established entitlements for victims and descendants of victims of the war and the Franco regime that followed (1939–1975). The law requires authorities to remove Francoist symbols and signs from public buildings and spaces, rename streets and squares, and cleanse the public space of monuments and artifacts that glorify or commemorate the regime. By allowing exceptions on artistic, architectural, or religious grounds, however, the law triggered persistent public struggles over monuments, memorials, and outdoor sculptures. This article examines the implementation of the law in the city of Granada, via a case study relating to the removal of a sculpture honoring the founder of the Spanish Fascist movement, José Antonio Primo de Rivera. The controversy over the statue sparked a debate in Granada about the implementation of the law in the public space and raised questions about the role of text, material and visual culture in redesigning Linguistic Landscape by articulating contested memories.

scholarly journals Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil

2018 ◽  
Vol 6 (2) ◽  
pp. 147-163
Author(s):  
André Amedomar ◽  
Renata Giovinazzo Spers
Keyword(s):  
Venture Capital ◽  
Multiple Case Study ◽  
Stages Of Development ◽  
Early Stages ◽  
Funding Model ◽  
Multiple Case

The main purpose of this study is to understand why Technology-Based Companies (TBCs) resort to reward-based crowdfunding as a financing alternative in Brazil over other alternatives that are already consolidated. In order to answer this question, we conducted a multiple-case study with four TBCs operating in different sectors and a platform hosting this type of campaigns. We found evidence that TBCs choose reward-based crowdfunding as a funding model because they are still in early stages of development, because they are after funds to finance specific projects and for motivations that do not directly involve raising funds. The findings corroborate the motivations mentioned in the literature and add new items.

scholarly journals Attitudes towards Thai English: Indonesian Pre-service Teachers Lenses During Teaching Practicum in Thailand

2021 ◽  
Vol 13 (3) ◽  
pp. 1515-1525
Author(s):  
Firda Fauziyah ◽  
Arini Nurul Hidayati ◽  
Fuad Abdullah
Keyword(s):  
Qualitative Data ◽  
Native Speakers ◽  
World Englishes ◽  
Analysis Framework ◽  
Structured Interviews ◽  
Teaching Practicum ◽  
Thai Language ◽  
International Language ◽  
Thai English ◽  
Teachers Attitudes

Over the last few decades, World Englishes have shifted the paradigm of how both native and non-native speakers view English as a lingua franca. This paradigmatic shift has attracted scholars to conduct a plethora of investigations on the roles of English as an international language. However, scrutinizing the pre-service teachers’ attitudes towards Thai English amid their teaching practicum in Thailand remains under-explored, notably viewed from Indonesian perspectives. This study investigated Indonesian pre-service teachers’ attitudes towards Thai English within their teaching practicum in Thailand to fill this gap. Four Indonesian pre-service teachers performing teaching practicum at diverse Thai schools were recruited as the participants. The data were garnered through semi-structured interviews and analyzed with qualitative data analysis framework. The findings revealed that Thai English was less intelligible. Besides, they contended that Thai English enables them to experience emotional shifts. Eventually, Thai English has adapted from the English and Thai language. With these in mind, understanding and employing Thai English practically offers the Indonesian pre-service teachers another variety of English to communicate in the classroom.

Study of Interior Materials as Passive Fire Protection in Karaoke Building (Case Study: Masterpiece Signature Family KTV Medan)

2020 ◽  
Vol 4 (1) ◽  
pp. 30-43
Author(s):  
Saras Ayu Faradita ◽  
Vinky Rahman
Keyword(s):  
Fire Protection ◽  
Analytical Hierarchy Process ◽  
Passive Protection ◽  
Fire Incident ◽  
Fire Disaster ◽  
Passive Fire Protection ◽  
Protection Systems ◽  
Hierarchy Process ◽  
The City

The fire incident in karaoke buildings in Indonesia which claimed many lives has occurred several times. According to the National Academy of Science US, the smoke toxins that come out of the fire disaster cause 50-80% of deaths. Refers to the data, it is necessary to check further about the building material response to fire during a fire incident. Masterpiece Signature Karaoke is a karaoke building that classified as large and magnificent in the city of Medan which has various material so that it is necessary to study the interior material as passive fire protection. The purpose is to find out how to assess the reliability of fire passive protection regard to the interior materials and recommendations or descriptions of right interior material planning using the Analytical Hierarchy Process (AHP). This method is efficacious to solve the problem of reliability in using interior materials as passive fire protection in Masterpiece Signature Family KTV Medan building with the results of an Adequate Level of reliability. Then, design recommendations were given for the use of interior materials in karaoke building to improve the reliability results to be better.The results are useful as information for other researchers and karaoke buildings regarding passive fire protection systems at the Masterpiece Signature Family KTV Medan.

Causing a Stir

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Camilo POTOCNJAK-OXMAN
Keyword(s):  
Design Process ◽  
Collaborative Design ◽  
Entrepreneurial Activity ◽  
Design Team ◽  
Design Processes ◽  
Early Stages

Stir was a crowd-voted grants platform aimed at supporting creative youth in the early stages of an entrepreneurial journey. Developed through an in-depth, collaborative design process, between 2015 and 2018 it received close to two hundred projects and distributed over fifty grants to emerging creatives and became one of the most impactful programs aimed at increasing entrepreneurial activity in Canberra, Australia. The following case study will provide an overview of the methodology and process used by the design team in conceiving and developing this platform, highlighting how the community’s interests and competencies were embedded in the project itself. The case provides insights for people leading collaborative design processes, with specific emphasis on some of the characteristics on programs targeting creative youth

Emplacing Berlin: Digital Itineraries and Short-term Study Abroad in the City

2018 ◽  
Vol 12 (1) ◽  
pp. 26-36 ◽  
Author(s):  
Richard B. Apgar
Keyword(s):  
Study Abroad ◽  
Urban Landscape ◽  
Physical Space ◽  
Short Term ◽  
Study Abroad Programs ◽  
Term Study ◽  
Digital Maps ◽  
Short Term Study ◽  
The City

As destination of choice for many short-term study abroad programs, Berlin offers students of German language, culture and history a number of sites richly layered with significance. The complexities of these sites and the competing narratives that surround them are difficult for students to grasp in a condensed period of time. Using approaches from the spatial humanities, this article offers a case study for enhancing student learning through the creation of digital maps and itineraries in a campus-based course for subsequent use during a three-week program in Berlin. In particular, the concept of deep mapping is discussed as a means of augmenting understanding of the city and its history from a narrative across time to a narrative across the physical space of the city. As itineraries, these course-based projects were replicated on site. In moving from the digital environment to the urban landscape, this article concludes by noting meanings uncovered and narratives formed as we moved through the physical space of the city.

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