scholarly journals Adopción y Difusión de Innovación Social en las Redes Sociales Virtuales

Author(s):  
Joaquín Castillo de Mesa

La adopción masiva de las redes sociales virtuales por la sociedad y su uso frecuente han convertido a estos servicios en un universo paralelo de socialización. Esto ha permitido que se compartan cantidades masivas de información, también de carácter profesional, conformando el llamado Big Social Data.El objetivo de este artículo es analizar si los profesionales que desarrollan políticas sociales activas están usando las redes sociales virtuales para compartir información.Considerando como innovación el uso de las redes sociales virtuales para compartir información y conocimiento de carácter profesional, se indaga si los profesionales del trabajo social están adoptando esta innovación. A partir de un modelo experimental desarrollado en Málaga (España) se analiza, mediante etnografía virtual, la presencia, conectividad e interacción de los profesionales en las redes sociales virtuales. Por otra parte, mediante la metodología de análisis de redes sociales se profundiza en el análisis de la conectividad en la estructura social online observada para determinar quiénes son, en virtud de su posición, los líderes de opinión. Se indaga en cómo se adopta y difunde esta innovación prestando atención a la posible correlación entre la capacidad de liderazgo y el momento de adopción.Los resultados muestran que la difusión de la innovación analizada es muy rápida. Se detecta cierta correlación entre liderazgo y momento de adopción (Rogers, 1958), poniéndose en evidencia que los precursores en la adopción son aquellos que tienen menos poder en la estructura (Becker, 1970). Se discute sobre cómo afecta el poder en la adopción de innovación. Finalmente se reflexiona sobre el potencial de las redes sociales virtuales para el Trabajo Social.Society’s overwhelming adoption and frequent use of online social networks have transformed these services into the parallel universe of conventional socialization. They have allowed for the spread of massive amounts of information of all stripes, including professional information, and have thus brought to bear what we now know as Big Social Data.The aim of this paper is to analyze whether professionals involved in active social policies in the Province of Malaga (Spain) use social network services to share information and knowledge related to the field of social intervention.Starting from the premise that the applied use of social network services constitutes an innovation to share professional information and knowledge, we sought to analyze whether professional social workers are indeed adopting this innovation. Employing an experimental model developed in Malaga, their presence and activity on Facebook® have been observed and analyzed through the lens of virtual ethnography. Moreover, by way of social network analysis, we examined the connectedness within the structure of the observed online social network so as to determine, by virtue of one’s position, who the opinion leaders are. We also analyze how this innovation is spread and whether there is a possible correlation between leadership ability and moment of adoption.The obtained results demonstrate how social network services applied to social intervention are massively and frequently used by professionals, and the diffusion of this innovation is extremely swift. Moreover, a correlation between leadership and the time of adoption is evident. Nonetheless, the precursors still stand as those professionals who have less opportunities and less power within the structure (Becker, 1970). How power and influence affect the adoption of the innovation is discussed in detail. Finally, we ponder the great potential online social networks offer to the field of Social Work apropos to education on improving cooperation and the diffusion of information and knowledge amongst professionals as well as users.

Electronics ◽  
2019 ◽  
Vol 8 (10) ◽  
pp. 1165
Author(s):  
Kyoungsoo Bok ◽  
Inbae Jeon ◽  
Jongtae Lim ◽  
Jaesoo Yoo

Recently, social network services that express individual opinions and thoughts have been significantly developed. As unreliable information is generated and shared by arbitrary users in social network services, many studies have been conducted to find users who provide reliable and professional information. In this paper, we propose an expert finding scheme to discover users who can answer users’ questions professionally in social network services. We use a dynamic profile to extract the user’s latest interest through an analysis of the user’s recent activity. To improve the accuracy of the expert finding results, we consider the user trust and response quality. We conduct a performance evaluation with the existing schemes through various experiments to verify the superiority of the proposed scheme.


2021 ◽  
Vol 11 (6) ◽  
pp. 2530
Author(s):  
Minsoo Lee ◽  
Soyeon Oh

Over the past few years, the number of users of social network services has been exponentially increasing and it is now a natural source of data that can be used by recommendation systems to provide important services to humans by analyzing applicable data and providing personalized information to users. In this paper, we propose an information recommendation technique that enables smart recommendations based on two specific types of analysis on user behaviors, such as the user influence and user activity. The components to measure the user influence and user activity are identified. The accuracy of the information recommendation is verified using Yelp data and shows significantly promising results that could create smarter information recommendation systems.


2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sunyoung Park ◽  
Lasse Gerrits

AbstractAlthough migration has long been an imperative topic in social sciences, there are still needs of study on migrants’ unique and dynamic transnational identity, which heavily influences the social integration in the host society. In Online Social Network (OSN), where the contemporary migrants actively communicate and share their stories the most, different challenges against migrants’ belonging and identity and how they cope or reconcile may evidently exist. This paper aims to scrutinise how migrants are manifesting their belonging and identity via different technological types of online social networks, to understand the relations between online social networks and migrants’ multi-faceted transnational identity. The research introduces a comparative case study on an online social movement led by Koreans in Germany via their online communities, triggered by a German TV advertisement considered as stereotyping East Asians given by white supremacy’s point of view. Starting with virtual ethnography on three OSNs representing each of internet generations (Web 1.0 ~ Web 3.0), two-step Qualitative Data Analysis is carried out to examine how Korean migrants manifest their belonging and identity via their views on “who we are” and “who are others”. The analysis reveals how Korean migrants’ transnational identities differ by their expectation on the audience and the members in each online social network, which indicates that the distinctive features of the online platform may encourage or discourage them in shaping transnational identity as a group identity. The paper concludes with the two main emphases: first, current OSNs comprising different generational technologies play a significant role in understanding the migrants’ dynamic social values, and particularly, transnational identities. Second, the dynamics of migrants’ transnational identity engages diverse social and situational contexts. (keywords: transnational identity, migrants’ online social networks, stereotyping migrants, technological evolution of online social network).


Author(s):  
Abhishek Vaish ◽  
Rajiv Krishna G. ◽  
Akshay Saxena ◽  
Dharmaprakash M. ◽  
Utkarsh Goel

The aim of this research is to propose a model through which the viral nature of an information item in an online social network can be quantified. Further, the authors propose an alternate technique for information asset valuation by accommodating virality in it which not only complements the existing valuation system, but also improves the accuracy of the results. They use a popularly available YouTube dataset to collect attributes and measure critical factors such as share-count, appreciation, user rating, controversiality, and comment rate. These variables are used with a proposed formula to obtain viral index of each video on a given date. The authors then identify a conventional and a hybrid asset valuation technique to demonstrate how virality can fit in to provide accurate results.The research demonstrates the dependency of virality on critical social network factors. With the help of a second dataset acquired, the authors determine the pattern virality of an information item takes over time.


2019 ◽  
Vol 10 ◽  
pp. 35
Author(s):  
Andrey  Rodrigues ◽  
Natasha  M. C. Valentim ◽  
Eduardo  Feitosa

In the last few years, Online Social Networks (OSN) have experienced growth in the number of users, becoming an increasingly embedded part of people’s daily lives. Privacy expectations of OSNs are higher as more members start realizing potential privacy problems they face by interacting with these systems. Inspection methods can be an effective alternative for addressing privacy problems because they detect possible defects that could be causing the system to behave in an undesirable way. Therefore, we proposed a set of privacy inspection techniques called PIT-OSN (Privacy Inspection Techniques for Online Social Network). This paper presents the description and evolution of PIT-OSN through the results of a preliminary empirical study. We discuss the quantitative and qualitative results and their impact on improving the techniques. Results indicate that our techniques assist non-expert inspectors uncover privacy problems effectively, and are considered easy to use and useful by the study participants. Finally, the qualitative analysis helped us improve some technique steps that might be unclear.


Author(s):  
Jaymeen R. Shah ◽  
Hsun-Ming Lee

During the next decade, enrollment growth in Information Systems (IS) related majors is unlikely to meet the predicted demand for qualified IS graduates. Gender imbalance in the IS related program makes the situation worse as enrollment and retention of women in the IS major has been proportionately low compared to male. In recent years, majority of high school and college students have integrated social networking sites in their daily life and habitually use these sites. Providing female students access to role models via an online social network may enhance their motivation to continue as an IS major and pursue a career in IS field. For this study, the authors follow the action research process – exploration of information systems development. In particular, a Facebook application was developed to build the social network connecting role models and students. Using the application, a basic framework is tested based on the gender of participants. The results suggest that it is necessary to have adequate number of role models accessible to students as female role-models tend to select fewer students to develop relationships with a preference for female students. Female students likely prefer composite role models from a variety of sources. This pilot study yields valuable lessons to provide informal learning fostered by role modeling via online social networks. The Facebook application may be further expanded to enhance female students' interests in IS related careers.


2020 ◽  
Author(s):  
Kumaran P ◽  
Rajeswari Sridhar

Abstract Online social networks (OSNs) is a platform that plays an essential role in identifying misinformation like false rumors, insults, pranks, hoaxes, spear phishing and computational propaganda in a better way. Detection of misinformation finds its applications in areas such as law enforcement to pinpoint culprits who spread rumors to harm the society, targeted marketing in e-commerce to identify the user who originates dissatisfaction messages about products or services that harm an organizations reputation. The process of identifying and detecting misinformation is very crucial in complex social networks. As misinformation in social network is identified by designing and placing the monitors, computing the minimum number of monitors for detecting misinformation is a very trivial work in the complex social network. The proposed approach determines the top suspected sources of misinformation using a tweet polarity-based ranking system in tandem with sarcasm detection (both implicit and explicit sarcasm) with optimization approaches on large-scale incomplete network. The algorithm subsequently uses this determined feature to place the minimum set of monitors in the network for detecting misinformation. The proposed work focuses on the timely detection of misinformation by limiting the distance between the suspected sources and the monitors. The proposed work also determines the root cause of misinformation (provenance) by using a combination of network-based and content-based approaches. The proposed work is compared with the state-of-art work and has observed that the proposed algorithm produces better results than existing methods.


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