scholarly journals Marketing focused on the online brand community: The example of Zara

Marketing ◽  
2021 ◽  
Vol 52 (1) ◽  
pp. 32-42
Author(s):  
Nevenka Popović-Šević ◽  
Anja Jeremić ◽  
Milica Slijepčević ◽  
Milena Ilić
Keyword(s):  
Online Communities ◽  
Information Exchange ◽  
Online Media ◽  
Access To Information ◽  
Business Interests ◽  
The People ◽  
New Information ◽  
Online Brand Community ◽  
Online Consumer ◽  
Made In

Nowadays, expansion in the technological achievements domain is increasingly faster and big changes have been made in people's interconnectedness and communication with the introduction of the Internet in our everyday lives. People started connecting online. Online communities have emerged as a network of the people gathered around the same interests, no matter whether such interests are private or business interests, through specific online media, thus creating a vast platform for the exchange of information, experiences and knowledge that transcends all geographical, social and temporal barriers. As a new information exchange platform, online communities also represent a new channel through which companies promote their business and their products, and provide new points of contact with their customers, who have increasingly greater power, the availability of and access to information. Marketing aimed at online consumer communities is analyzed in the paper on the example of Zara.

scholarly journals The Argentinean attempts to prove the Theory of General Relativity: the total solar eclipses of 1912, 1914 and 1919

2018 ◽  
Vol 13 (S349) ◽  
pp. 516-519
Author(s):  
Santiago Paolantonio ◽  
Leonardo Pelliza ◽  
Claudio C. Mallamaci ◽  
Néstor Camino ◽  
Mariana Orellana ◽  
...  
Keyword(s):  
General Relativity ◽  
The People ◽  
New Information ◽  
History Of ◽  
Solar Eclipses ◽  
Made In

AbstractThe aim of this work is to provide new information about the history of astronomical science and the efforts of the people that have enriched our discipline, often coming from anonymity. Here we compile the attempts made in our country to prove the theory of General Relativity through experiments that, as they were without success, fell into oblivion.

scholarly journals Communication and Interaction in Haemophilia-Centred Social Media Communities in Turkey

2021 ◽  
pp. 208-214
Author(s):  
Serra Sezgin ◽  
Mehmet Can Uğur
Keyword(s):  
Online Communities ◽  
Information Exchange ◽  
Communication Technologies ◽  
Psychological Support ◽  
Access To Information ◽  
Daily Lives ◽  
Functional Differences ◽  
The Individual ◽  
Informative Content

In rare diseases like haemophilia, access to information and experience as well as social and psychological support from social and scientific environments, especially from one’s peers and family, is important as the treatment itself. The development of social networks with the advance of communication technologies may provide health benefits for establishing and strengthening a support system. Focusing on communication and interaction in haemophilia-centred Facebook communities in Turkey, this study aims to analyse the roles and functions of such online communities in sharing and mitigating the health problems of haemophilic individuals and offering them social and psychological support. Accordingly, out of the 25 Facebook communities with Turkish content, all 10 active and open-access communities were included in the research sample and analysed through discourse analysis. The research discloses that there are discursive and functional differences in online communities established by individuals and institutions. Whereas the pages managed by organizations include more informative content with little interaction, the individual pages play a more affective role in the daily lives of haemophilic individuals, resulting in a strong network of solidarity. Therefore, the discourse on online communities were classified into two main categories, namely information exchange and emotional support. The current research on Turkey reveals the role of online communities in haemophilic individuals’ access to information on haemophilia and its treatment as well as social and psychological support. Moreover, the current research also provides room for discussion on how these online communities can better contribute to solidarity between haemophilic individuals, families, and health professionals.

Need of Human Rights as a Better Way of Life

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 72-83
Author(s):  
Tushar Kadian
Keyword(s):  
Human Rights ◽  
Basic Needs ◽  
Research Paper ◽  
Human Being ◽  
Way Of Life ◽  
Labour Unions ◽  
The People ◽  
The Subject ◽  
Definition Of ◽  
Made In

Actually, basic needs postulates securing of the elementary conditions of existence to every human being. Despite of the practical and theoretical importance of the subject the greatest irony is non- availability of any universal preliminary definition of the concept of basic needs. Moreover, this becomes the reason for unpredictability of various political programmes aiming at providing basic needs to the people. The shift is necessary for development of this or any other conception. No labour reforms could be made in history till labours were treated as objects. Its only after they were started being treating as subjects, labour unions were allowed to represent themselves in strategy formulations that labour reforms could become a reality. The present research paper highlights the basic needs of Human Rights in life.

Volatility Transmission in Indian Banking Sector

2019 ◽  
Vol 118 (7) ◽  
pp. 161-165
Author(s):  
Cyano Prem ◽  
Dr M. Babu ◽  
C. Hariharan ◽  
R. Muneeswaran
Keyword(s):  
Financial Markets ◽  
Banking Sector ◽  
Bad News ◽  
Private Bank ◽  
Volatility Transmission ◽  
The People ◽  
New Information ◽  
High Volatility ◽  
The Government ◽  
Awareness Programme

Any new information about the economy is transmitted fast and it may influence the financial markets, positively or negatively. The present study used GARCH (1, 1) and EGARCH models, to investigate the volatility of Indian banking sectors indices, namely, Nifty PSU Index and Nifty Private Bank Index of NSE India Ltd. The result of the study confirmed that the high volatility was found in both the bank indices. At the same time, negative information about Indian economics did affect the PSU and Private Bank Sector indices during the study period. Finally, the study concluded that bad news travels fast and it increased volatility more than good. Hence the Government should give more information and awareness programme to the people before the implementation of any economic policy.

scholarly journals On Frogs, Monkeys, and Execution Memes: Exploring the Humor-Hate Nexus at the Intersection of Neo-Nazi and Alt-Right Movements in Sweden

2021 ◽  
Vol 22 (2) ◽  
pp. 147-165
Author(s):  
Tina Askanius
Keyword(s):  
Content Analysis ◽  
Online Communities ◽  
Online Communication ◽  
Online Media ◽  
Extreme Right ◽  
Visual Content ◽  
Visual Aesthetics ◽  
Resistance Movement ◽  
Media Practices

This article is based on a case study of the online media practices of the militant neo-Nazi organization the Nordic Resistance Movement, currently the biggest and most active extreme-right actor in Scandinavia. I trace a recent turn to humor, irony, and ambiguity in their online communication and the increasing adaptation of stylistic strategies and visual aesthetics of the Alt-Right inspired by online communities such as 4chan, 8chan, Reddit, and Imgur. Drawing on a visual content analysis of memes ( N = 634) created and circulated by the organization, the analysis explores the place of humor, irony, and ambiguity across these cultural expressions of neo-Nazism and how ideas, symbols, and layers of meaning travel back and forth between neo-Nazi and Alt-right groups within Sweden today.

Developing small-aircraft service and re-construction of landing-gear leg support

2011 ◽  
Vol 2 (1) ◽  
pp. 99-105
Author(s):  
R. Lefánti ◽  
Gabor Kalácska ◽  
I. Oldal ◽  
K. Petróczki
Keyword(s):  
Laboratory Test ◽  
Information Exchange ◽  
Landing Gear ◽  
Weak Point ◽  
Fem Modelling ◽  
Remote Maintenance ◽  
New Information ◽  
Maintenance Model ◽  
Small Aircraft

The programs of air-operation and service in the aviation engineering - within this at light-aircraft too - takeplace according to rigorous regulations [6, 7]. There are such machine units and parts which regulation areincomplete, for instance such is the landing-shaft seating. We have developed a new maintenance modelbased on the traditional ones, which offers new information exchange modul for e.g. weak point reconstruction and uses paper based documentation and modern remote maintenance as well. Beside thenew model we have worked out a renewing solution of the often failed landing-gear leg support applyingfield and laboratory test and FEM modelling to fill up as an engineering example for the information modulof the new maintenance model.

scholarly journals Perlindungan Hukum Kepentingan Para Pihak dalam Transaksi Online

Acta Comitas ◽  
2019 ◽  
Vol 4 (3) ◽  
pp. 485
Author(s):  
Ni Luh Diah Febriyani Teja Santi
Keyword(s):  
Virtual World ◽  
Legal Aspect ◽  
Legal Protection ◽  
Online Media ◽  
Business World ◽  
Online Transactions ◽  
The People ◽  
Prospective Buyer ◽  
New Business ◽  
Internet Support

E-Commerce is now a new business model that is increasingly loved by the people of Indonesia. Internet support that makes business patterns loved for reasons of convenience offered. The change in the way transactions in the business world into the virtual world has given birth to various new legal problems. The action is not safe because it still has some weaknesses so this research tries to formulate and answer several problems, namely how is the mechanism and arrangement of transactions using online media and how is the protection of the interests of the parties in online transactions. The method used in this study is a normative method supported by a statutory approach and a conceptual and analytical approach. The results of this study indicate that the mechanism of buying and selling agreements using online through an intermediary or business actor where the prospective buyer must first enter the business actor's website and then have been accepted as a member of the intermediary or business actor, the next step is allowed to see the catalog of goods and then make a transaction. And legal protection for the parties including: Legal protection for merchants emphasizes payment, the merchant requires customers to make payments in full, then confirms payment, and the next step is to deliver goods that have been purchased, legal protection for customers is under warranty i.e. return or exchange of goods if the goods received are not like what was purchased and Privacy. Legal protection in online transactions is not only given by one legal aspect, but by a legal system that is able to provide simultaneous and comprehensive protection. E-Commerce atau yang disebut transaksi online dewasa ini menjadi model bisnis baru yang semakin digandrungi oleh masyarakat Indonesia. Dukungan internet yang membuat pola bisnis digandrungi karena alasan kemudahan yang ditawarkan. Adanya perubahan cara transaksi dalam dunia bisnis ke dalam dunia virtual telah melahirkan berbagai masalah hukum baru. Tindakan tersebut tidaklah aman sebab masih memiliki beberapa kelemahan sehingga penelitian ini mencoba untuk merumuskan dan menjawab beberapa permasalahan yaitu Bagaimanakah mekanisme dan pengaturan transaksi dengan menggunakan media online dan Bagaimanakah perlindungan terhadap kepentingan para pihak dalam transaksi online. Metode yang digunakan dalam penelitian ini adalah metode normatif dengan didukung oleh pendekatan perundang-undangan serta pendekatan konseptual  dan analisis. Hasil penelitian ini menunjukkan bahwa perjanjian jual beli dengan menggunakan online melalui perantara atau pelaku usaha dimana calon pembeli, pertama harus memasuki website pelaku  usaha  dan  kemudian  telah  diterima menjadi anggota perantara atau pelaku usaha, langkah selanjutnya diperkenankan melihat katalog barang serta kemudian melakukan transaksi dan perlindungan hukum untuk para pihak diantaranya: Perlindungan hukum terhadap merchant menekankan pada pembayaran, merchant mewajibkan customer untuk melaksanakan pembayaran secara lunas,  selanjutnya dilakukan konfirmasi pembayaran, dan tahap berikutnya adalah melakukan pengiriman barang-barang yang telah dibeli, Perlindungan hukum untuk customer berada pada garansi yaitu pengembalian atau penukaran barang apabila barang yang diterima tidak seperti  apa yang dibeli dan Privacy.Perlindungan hukum dalam traansaksi online tidak hanya diberikan oleh satu aspek hukum  saja melainkan oleh suatu  sistem hukum yang mampu memberikan perlindungan yang simultan dan komprehensif.

scholarly journals PENGARUH ONLINE CONSUMER REVIEW DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN CONSUMER TRUST SEBAGAI INTERVENING (STUDI PADA PENGGUNA INSTAGRAM DI 1 KECAMATAN KEBUMEN)

2019 ◽  
Vol 1 (1) ◽  
pp. 76-84
Author(s):  
Cucu Andita Widya ◽  
Sulis Riptiono
Keyword(s):  
Quantitative Method ◽  
Sampling Method ◽  
Viral Marketing ◽  
Consumer Trust ◽  
Purchasing Decisions ◽  
Consumer Review ◽  
The People ◽  
Online Consumer ◽  
Online Stores ◽  
Online Consumer Review

This study aims to determine the effect of online consumer review and viral marketing on purchasing decisions through consumer trust as an intervening variable. The population in this study is the people in Kebumen District who have made purchases at online stores via Instagram. The research sample of 100 people with a purposive sampling method. The method used in this research is quantitative method. Data analysis using path analysis with the SPSS 22 program. The results of this study indicate that online consumer review and viral marketing have a significant effect on consumer trust. Furthermore, online consumer review has no effect on purchasing decisions, while viral marketing and consumer trust have a significant effect on purchasing decisions.

scholarly journals Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan

PERSPEKTIF ◽  
2019 ◽  
Vol 8 (1) ◽  
pp. 20
Author(s):  
Muhammad Wahyu Effendi ◽  
Yan Hendra ◽  
Armansyah Matondang
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Perception ◽  
Theoretical Description ◽  
City Government ◽  
Structured Interviews ◽  
News Reports ◽  
The People ◽  
New Information ◽  
Qualitative Descriptive

<h1>This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection   techniques  were  conducted   by  semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.</h1>

scholarly journals Information exchange : the effect of new information typologies on library architecture

2021 ◽  
Author(s):  
Mark Lawrence Friesner
Keyword(s):  
Digital Media ◽  
Academic Libraries ◽  
Information Exchange ◽  
Original Design ◽  
Design Project ◽  
New Information ◽  
Information Media

This thesis document investigates contemporary forms of information media and their effects on library architecture. The reseach portion of this document concludes with a design project that illustrates a solution to programmatic infill imposed upon academic libraries built prior to the rise of digital media. The casualties of injecting additional porgram elements into older libraries are the print collections. Many such libraries have adopted roles resembling community centres and have lost space devoted to quiet study and book stacks. The driving concept for this project was to return the program of the Ryerson University Libary to a state closer to its original design. By reintroducing lost collections and quiet work areas, the interactive and digitial program elements are forced outside the walls of the original building. This expelled program has been reformatted into a new archetype and is skinned as such, creating an additional university building focused on information exchange.

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