scholarly journals The importance of using the social network Instagram in the development of women's entrepreneurship

2020 ◽  
Vol 13 (4) ◽  
pp. 99-113
Author(s):  
Jovana Gardašević ◽  
Pavle Lalović ◽  
Nikola Fimić

The subject of the paper is to examine the importance of using the social network Instagram in women's entrepreneurship in order to encourage the development or improvement of existing businesses of women and women engaged in performing SMEs through the use of this modern interactive and marketing tool. A review of the latest literature seeks to point out the relevant views of authors who have conducted research on the use of social networks with an emphasis on the social network Instagram in the field of women's entrepreneurship to examine their correlation in order to strengthen women's entrepreneurship. The social network Instagram provides women entrepreneurs with greater visibility, the possibility of information as well as cooperation and interaction with other business partners in order to develop or improve their own business. The paper uses methods of analysis and synthesis, positivism and content analysis. The aim of this paper is to inform women entrepreneurs about the importance of use the social network Instagram in the development of their business, undertaking marketing and promotional activities and opportunities for cooperation, participation and interaction with various partners in their everyday business environment.

2021 ◽  
Author(s):  
Nebojša Pavlović ◽  

The aim of this paper is to consider the impact of the crisis caused by Covid-19 on tourism and on women's entrepreneurship in tourism in Serbia. The paper will use the methods of analysis and synthesis, induction and deduction, abstraction, specification and generalization, observation, testing, content analysis, and case study. Based on the available data, it can be concluded that the crisis caused by Covid-19 on the one hand led to (1) the closure of a large number of entrepreneurial companies in the field of tourism, as a result of which a large number of women entrepreneurs lost their jobs; (2) the increased importance of domestic tourism due to the increase in the participation of domestic tourists in total tourist trends. In the future, more attention should be paid to the possibility of training women entrepreneurs in the field of tourism.


Author(s):  
Rinat Mikhailovich Karimov

In this article Karimov analyzes whether it is necessary to amend available safety measures in relation to judicial authorities of the Russian Federation. The aim of the research is to analyze the current order of weapon issue to judges in the Russian Federation. The object of the research is the social relations rising in the process of implementation of legal provisions about the order of weapon issue to judges in the Russian Federation. The subject of the research is the legal acts that regulate the order of weapon issue to judges in the Russian Federaton. The researcher analyzes kinds of weapons that can be issued to a judge upon his or her written inquiry. The research is based on the comparative legal analysis of previous provisions about the order of weapon issue to judges and legal provisions that have been implemented just lately. The analysis is also based on the use of such research methods as analysis and synthesis, generalisation and logical research method. The author of the article proves the idea that the legal specificiation of the order of weapon issue to judges in the Russian Federation will eliminate possibility of attacking judges or their family members. The author focuses on the gaps in relevant legal regulations and suggests to review and make changes in the current law that regulates the order of weapon issue to judges. 


2018 ◽  
Vol 38 (9/10) ◽  
pp. 780-793 ◽  
Author(s):  
Vanessa Ratten ◽  
Kayhan Tajeddini

Purpose The purpose of this paper is to review the literature on women’s entrepreneurship and internationalization in order to build an understanding about future trends. There is increasing interest in the role of women in entrepreneurship yet little research has been conducted about the link to internationalization patterns. Design/methodology/approach The literature is reviewed based on a systematic analysis of the words women, female, gender and internationalization. Findings Three main schools of thought around women’s entrepreneurship and internationalization (philosophy, management and motivations) are then discussed. The analysis of literature and classification into main theories enables the building of new research around women’s entrepreneurship and internationalization. Originality/value There is a pipeline of women intending to become entrepreneurs so this paper helps to understand how women entrepreneurs influence internationalization patterns and how to help support women in their business endeavors.


Author(s):  
Colette Henry ◽  
Susan Coleman ◽  
Lene Foss ◽  
Barbara J Orser ◽  
Candida G Brush

Analyses of the diversity of women entrepreneurs and their enterprises, using novel approaches and theoretical viewpoints, is lacking in contemporary scholarship. Accordingly, this article reviews and critiques five articles that constitute this Special Issue (SI) focused on exploring the diversity of women’s entrepreneurship. The authors acknowledge that entrepreneurship is a rich and multi-coloured tapestry, hence, these SI articles highlight the complexities of women entrepreneurs and celebrate their diversity through signposting towards research conceptualisations that reflect the actual rather than the assumed status quo. The article contributes to extant scholarship by platforming the heterogeneity of women’s entrepreneurial endeavours, supporting the view that in terms of supporting women’s entrepreneurship, ‘one size (still) does not fit all’. We also propose a framework to help future scholars strengthen the quality and relevance of their research on women entrepreneurs along four key dimensions: influence of context; theoretical development; multiplicity of dimensions; and heterogeneity.


2016 ◽  
Vol 12 (6) ◽  
pp. 81 ◽  
Author(s):  
Tanusia Arumugam ◽  
G. Marthandan ◽  
Indra Devi Subramaniam

<p>The main aim of this study is to identify the barriers and enablers to Malaysian women’s entrepreneurship. A mixed method was used in this study. A qualitative approach using Delphi technique was used to obtain consensus on the barriers and enablers. This was incorporated into a questionnaire which was used in the survey of women entrepreneurs to obtain quantitative data on the barriers and enablers to women’s entrepreneurship. The respondents were 130 participants of a seminar for women entrepreneurs conducted by the Women’s Development Department of the Ministry of Women, Family and Community. The study found that the three top barriers were the lack of KSAOs followed by restrictive legalities, regulations and procedures and lack of business support and network. Personality and self-efficacy emerged as the most important enabler followed by support for businesses from government and women focused initiatives from government and NGOs.<strong></strong></p>


2020 ◽  
Vol 20 (4) ◽  
pp. 1041-1067 ◽  
Author(s):  
Richard T Harrison ◽  
Claire M Leitch ◽  
Maura McAdam

Abstract In this article, we argue that entrepreneurship is a socio-spatial embedded activity and that the social construction of gender, time, space, economy and culture is manifest in the masculinities that are ascribed a normative role in entrepreneurship development policies. Drawing on feminist approaches to articulate and perform resistance to the hegemonic ‘masculinist’ discourses on entrepreneurship, we argue that women’s entrepreneurship is contextually embedded in institutional and social structures that both limit and provide opportunities for its enactment. Regional economic development policy has focused, inter alia, on stimulating and supporting women’s entrepreneurship through the establishment of women-only entrepreneurial networks to provide support, role models and access to resources. Grounded in feminist geography and based on a detailed qualitative study of network managers and members of formally established women-only networks, we provide evidence of the disconnect between the emancipatory intent and the actual impact of these initiatives. While these networks aim to empower and encourage women into entrepreneurship, in practice, they perpetuate women’s marginalisation and ghettoisation in gendered niches.


2013 ◽  
Vol 3 (4) ◽  
pp. 28-42
Author(s):  
Francisco J. Miranda ◽  
Antonio Chamorro ◽  
Sergio Rubio

Social networks are one of the more notable sociological phenomena of the last years. Moreover, its apparition and acceptance by majority of the citizens also suppose an important challenge for the firms. Social networks are a new and relevant channel of communication and interaction with their consumers. For this, firms have to create his own place in the social network and manage of active form the content that shares and the dialogue that is supported by their followers. In the first part of this paper we explain the creation of an index to evaluate the presence of the companies in the social network more used to international level, Facebook. The Facebook Assessment Index (FAI) is formed by several indicators grouped in three dimensions: popularity, interactivity and content. The weights for each category were obtained as recommended by a Delphi study conducted with 10 independent experts (community managers and internet marketing experts). In the second part, we applied this index to the 150 largest firms according to Fortune 2011 ranking. At present, only 44% of these firms tested had an international official Facebook page. The results showed that the larger firms are those that in general terms best manage their presence on Facebook, have the greatest number of followers and a higher degree of interactivity with them. However, the most interesting contribution of this work lies not in identifying firms that achieve higher scores on the FAI, but in comparing the pages with each other and making suggestions of ideas and practices that may improve a firm's Facebook presence as a marketing tool.


Author(s):  
Olesya Yur'evna Gorchakova ◽  
Anastasiya Vyacheslavovna Larionova ◽  
Yuliya Konstantinovna Aleksandrova ◽  
Evgenii Yur'evich Petrov

The subject of this research is the news content of public pages in the social network VKontakte. The goal consists in examination of peculiarities of organization of the regional news discourse, comparison of Tomsk and Novosibirsk news public pages. For achieving the set goal, the article employs the methods of qualitative (manual coding and machine learning) and quantitative data processing (content analysis, thematic analysis, psycholinguistic analysis). The empirical material contains regional news reports on sociopolitical topics, available for public viewing in the social network VKontakte (Tomsk and Novosibirsk). Analysis is conducted on the 3,786 postings in Novosibirsk and 887 postings in Tomsk. The author determines peculiarities and differences of media consumption depending on the region. It is noted that the federal news enjoy greater popularity among the users of the social network VKontakte; Tomsk residents are more concerned with the news reports covering regional events. The article reveals the specifics of creating news content characterized by the tendency towards narrativization of the news discourse. The prevalent narrative strategy of the media authors of regional news public pages consists in factual interpretation of the material with responses of high-ranking officials, authorized representatives of various structures, as well as regular persons (their opinions and attitudes, value judgments).


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Malin Tillmar ◽  
Helene Ahl ◽  
Karin Berglund ◽  
Katarina Pettersson

Purpose Contrasting two countries with different gender regimes and welfare states, Sweden and Tanzania, this paper aims to analyse how the institutional context affects the ways in which a neo-liberal reform agenda is translated into institutional changes and propose how such changes impact the preconditions for women’s entrepreneurship. Design/methodology/approach This study uses document analysis and previous studies to describe and analyse the institutions and the institutional changes. This paper uses Scandinavian institutional theory as the interpretative framework. Findings This study proposes that: in well-developed welfare states with a high level of gender equality, consequences of neo-liberal agenda for the preconditions for women entrepreneurs are more likely to be negative than positive. In less developed states with a low level of gender equality, the gendered consequences of neo-liberal reforms may be mixed and the preconditions for women’s entrepreneurship more positive than negative. How neo-liberalism impacts preconditions for women entrepreneurs depend on the institutional framework in terms of a trustworthy women-friendly state and level of gender equality. Research limitations/implications The study calls for bringing the effects on the gender of the neo-liberal primacy of market solutions out of the black box. Studying how women entrepreneurs perceive these effects necessitates qualitative ethnographic data. Originality/value This paper demonstrates why any discussion of the impact of political or economic reforms on women’s entrepreneurship must take a country’s specific institutional context into account. Further, previous studies on neo-liberalism have rarely taken an interest in Africa.


2015 ◽  
Vol 3 (1) ◽  
pp. 199
Author(s):  
Azra Zmijanej

Albania has become a much attractive environment for the development of women's entrepreneurship. If women are provided with the necessary resources, skills and opportunities to create strong businesses, and if they are willing to pursue the growth potential of these companies due to a more favorable environment, will benefit from economic growth. Promoting women entrepreneurs will create employment, empowerment and gender equality. But in fact the woman in the enterprise faces many challenges caused by various factors. In this study sought to analyze women entrepreneurs and their work environment in Albania and the challenges they face. It will identify policies for the development of enterprises managed by women in Albania. The data for this study were provided by various sources of literature. Secondary data are the result of the review of a wide and contemporary literature about women entrepreneurs, the environment and challenges. Primary data collection were carried out a series of in-depth personal interviews with some powerful women entrepreneurs in Albania. The results of this study show that woman has won respect in society and plays an important role in governance, political and private sector. It is clearly evidenced that women are becoming increasingly involved in social and economic life of the country and that an enabling environment for women's entrepreneurship, consolidates and supports their role.


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