Forecasting new product revenues
This paper discusses real-life experiences in developing revenue forecasts for biopharmaceutical clients. The importance of forecasts based on emerging information about the product, market conditions and the competitive landscape is emphasised.
2020 ◽
Vol 17
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pp. 3990
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2016 ◽
Vol 15
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pp. 134-135
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2000 ◽
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Vol 7
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pp. 284-292
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