scholarly journals Marcas e divisão de trabalho na rede de produção automobilística: o caso MAN Latin America.

2020 ◽  
Vol 10 (1) ◽  
pp. 216-262
Author(s):  
Diego Moreira Maggi
Keyword(s):  

O objetivo do artigo é analisar como a gestão da imagem das marcas participa das múltiplas dimensões da estratégia das corporações, desde a concepção até a fabricação dos produtos, passando pela publicidade. Para tal, é apresentado o caso da MAN Latin America, empresa do Grupo Volkswagen que comercializa caminhões e ônibus de ambas as marcas: MAN e Volkswagen. Sua fábrica, localizada no município de Resende, no Estado do Rio de Janeiro, foi construída a partir do modelo de consórcio modular. Este artigo busca demonstrar como há uma divisão de trabalho pela qual as firmas fornecedoras de peças são responsáveis diretamente pela fabricação dos veículos, enquanto que a MAN Latin America concentra-se em atividades de controle de informações, marketing, design, pesquisa e desenvolvimento (PD) e, no cruzamento dessas atividades, gestão de marcas. Tal divisão parece compôr a tendência de reconfiguração das redes globais de produção (RGP) pela qual a concentração de marcas, propriedade intelectual e demais ativos intangíveis exercem cada vez mais importância para a acumulação capitalista.

1995 ◽  
Vol 37 (3) ◽  
pp. 519-540 ◽  
Author(s):  
Jeffrey D. Needell

The Parisian Faubourg Saint Germain and perhaps the Rue de la Paix and the boulevards seemed the adequate measure of luxury to all of the snobs. The old colonial shell of the Latin American cities little approximated such scenery. The example of Baron de Haussmann and his destructive example strengthened the decision of the new bourgeoisies who wished to erase the past, and some cities began to transform their physiognomy: a sumptuous avenue, a park, a carriage promenade, a luxurious theater, modern architecture revealed that decision even when they were not always able to banish the ghost of the old city. But the bourgeoisies could nourish their illusions by facing one another in the sophisticated atmosphere of an exclusive club or a deluxe restaurant. There they anticipated the steps that would transmute “the great village” into a modern metropolis.—José Luis Romero


Author(s):  
Danielle Bastos Lopes

Resumo: O movimento institucional indígena tem ganhado variadas expressões desde sua criação nos anos 1980, período de abertura política no Brasil. Este artigo analisa uma dessas expressões. Analisa-se a busca da escolarização indígena pelo movimento social Guarani, criado por dois irmãos na década de 1990, no estado do Rio de Janeiro. Grande parte das sociedades Guarani são oriundas do Paraguai, Bolívia, Uruguai e Argentina, cujas famílias mantêm uma circulação não fixa por todos esses territórios. A noção de escolarização é atravessada por ritos, seres cósmicos e lógicas sensíveis que desconstroem os sentidos puramente racionais dos modelos de educação indígena que têm povoado a América Latina. Conclui-se que há um mundo invisível e cosmológico que subsume os processos de escolarização e o movimento popular indígena. Os mundos invisíveis são, portanto, condições essenciais e indivisíveis ao entendimento de política, organização e humanidade Guarani.Palavras-Chave: Educação Indígena. Movimento Social Guarani. Cosmologia. THE REVOLUTION OF SENSES AND THINGS: A GUARANI - MBYÁ MOVEMENT IN SEARCH OF INDIGENOUS SCHOOLING Abstract: The indigenous institutional movement has gained varied expressions since its creation in the 1980s, a period of political beginning in Brazil. This paper studies one of these expressions. This study analyzes the search for indigenous schooling based on the popular Guarani movement, created by two brothers in the 1990s in the state of Rio de Janeiro / Brazil. The most Guarani societies came from Paraguay, Bolivia, Uruguay and Argentina, where families maintained a non-fixed circulation for all these territories. The notion of schooling is crossed by rites, cosmic beings and sensible logics that deconstruct the purely rational meanings of the models of intercultural education that have populated Latin America. It’s possible to conclude that there is an entire invisible and cosmological world, which subsumes the processes of schooling and the indigenous movements. The invisible worlds are, therefore, essential and its indivisible conditions are mandatory to the understanding of Guarani politics, organization and humanity.Keywords: Indigenous Education. Guarani Social Movement. Cosmology.


2020 ◽  
Vol 28 ◽  
pp. 76
Author(s):  
Danielle Bastos Lopes

This paper is the result of anthropological research conducted among the Mbyá - Guarani, from the Southeast of Brazil and Northern Argentina. Based on the ethnographic method, the paper analyzes indigenous schooling through the shamanism plan and the different conceptions of body, knowledge, and notions of indigenous persons. This study discusses the conflicts between school and alterities, human and nonhuman, understanding that the notion of schooling crossed by cosmic entity and sensible logic deconstructs the normative and rational models of indigenous education that has populated America Latin America and Caribbean. This study finds that there is an invisible and cosmological world that subsumes the schooling processes. Invisible worlds are understood, in this context, as essential and indivisible conditions for the understanding of Guarani curriculum, organization, and alterity.


2021 ◽  
Vol 11 (6) ◽  
pp. 1392-1412
Author(s):  
Daniel Misse

Performance-related pay policies applied to the Police have been implemented in Brazil and Latin America since the 2000s in an attempt to reduce the main violent crime indicators. The Integrated Targets System (Sistema Integrado de Metas – SIM), the Pacifying Police Units (Unidades de Polícia Pacificadora – UPP) and the Additional Service Regime (Regime Adicional de Serviço – RAS), initiated in the state of Rio de Janeiro in 2009, sought to reduce “strategic state crime indicators” whose results are monitored by the civil police report data. In order to understand how these policies have been implemented in the state of Rio de Janeiro between 2007 and 2017, the study adopts a quantitative approach upon criminal analysis and a qualitative one based on interviews and field observation at civil police stations and military police battalions.


2021 ◽  
Vol 70 (4) ◽  
pp. 345-370
Author(s):  
Helio G. Rocha Neto ◽  
Cátia Maria Mathias ◽  
Antonio Egidio Nardi ◽  
Marleide Mota Gomes ◽  
Maria Tavares Cavalcanti

ABSTRACT Objective: To describe the history of creation, development, and topics covered by the Study Center of the Institute of Psychiatry of the Federal University of Rio de Janeiro (CE – IPUB/UFRJ) over its 70 years. Methods: Research in newspapers of the Hemeroteca Brasileira Digital, internal documents of IPUB/UFRJ, and interviews with eyewitnesses of the functioning of the CE. Results: The Study Center has been operating on an uninterrupted basis for 70 years, every week. 472 events have been identified since the founding of the CE, but numerous other meetings have taken place. The findings were described in three major groups: 1. Academic meetings in the first half of the 20th century and insertion of the CE in the history of IPUB; 2. Topics discussed and presentations; 3. Changes in periodicity and format. Conclusions: The CE produces cultural and scientific dissemination continuously since its foundation. The type and format of events have changed over time, adapting to the needs of their community, but always serving as an important beacon for the training of specialists in mental health, dissemination of research, and tendencies about psychiatry worldwide, Latin America, and Brazil.


2007 ◽  
Vol 39 (3) ◽  
pp. 535-565 ◽  
Author(s):  
AMY CHAZKEL

AbstractAt the beginning of Brazil's First Republic (1889–1930), the clandestine lottery called the jogo do bicho or ‘animal game’, which still exists today, gained enormous popularity in Rio de Janeiro, the city of its origin, and soon in the whole of Brazil. Reconstructing the spread and persecution of the jogo do bicho during its first decades reveals the social process of urbanisation evident in the daily, often informal and quasi-legal, interactions between the state and popular commerce in Latin America. The ambivalent official stance and public sentiment that developed toward this lottery suggest that ‘law and order’ concerns in themselves do not explain the criminalisation of vernacular practices.


1971 ◽  
Vol 11 (127) ◽  
pp. 562-565

The ICRC Delegate-General for Latin America, Mr. Serge Nessi, spent some two months in that part of the world for contacts with governmental authorities and National Red Cross Society leaders, and also to open officially the new ICRC regional delegation in Caracas.From 25 June to 2 July, Mr. Nessi was in Rio de Janeiro, where he met the new Interventor of the Brazilian Red Cross, Marshal Salvador Uchoa Cavalcanti, and Mr. Tom Sloper, in charge of the National Society's foreign relations. In Brasilia he had talks with the President of the Fundação Nacional dos Indios (FUNAI), General Bandeira de Mello, concerning the resumption of medical work by the Red Cross in the Amazon.


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