The role of social media, user generated platforms and crowd sourcing in the development of tourism destinations

The development of technology that continues to grow, one of which is easy internet access enables people to access information from various sources, including social media. Nowadays, social media is not only used privately, but also companies and even government. One of them, the tourism sector in government. The role of social media, especially Instagram, is recognized as the most appropriate promotional media for travelers in Indonesia. Activities held on social media will spur the occurrence of e-wom and visit intention to Indonesian tourist destinations for domestic tourists. E-wom can be positive and negative e-wom. Therefore, the Indonesian Ministry of Tourism uses @Pesonaid_travel to promote Indonesian tourism and also the Pesona Indonesia’s brand used in @Pesonaid_travel. The purpose of this study is to determine the role of social media marketing activities to increase e-WoM and visit intention through brand equity. This research is a quantitative study, with the type of research used is causality. The population in this study was followers @Pesonaid_travel, totaling 276.000, which was then tested on 400 respondents, using a questionnaire. The data analysis method used is SEM which is processed with the SmartPLS application. The results of this study indicate that each variable that has an effect The results of this study indicate that every variable that exists gives a positive and significant effect on other variables.

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STRATEGIES TO INCREASE DOMESTIC TOURIST VISITS

10.31219/osf.io/ajpfg ◽

2021 ◽

Author(s):

Agus Salim

Keyword(s):

Social Media ◽

Tourist Destination ◽

Tourist Attractions ◽

The Public ◽

Tourism Sector ◽

Tourism Destinations ◽

The Government ◽

The Right ◽

Role Of The Government

The concept of strategy is the composition of the mission in an organization or company in planning activities in order to achieve a goal and be on target by considering many aspects, namely the aspect of competition and the influence of the strength of the factors from the environment. The role of the government is very important in formulating strategies to support the development of tourism destinations, especially new destinations.There are several factors that are fulfilled in developing an area to become a tourist destination, including objects, facilities, infrastructure, transportation. In addition, in this era of all-around social media, there are so many tourist objects that are viral to the public via social media such as Instagram, TikTok, Facebook and others. Tourist attractions managers must be able to take advantage of this social media phenomenon because it will greatly impact a very significant increase in visits.In the midst of the current corona virus pandemic, it has resulted in a significant decline in the tourism sector. Therefore, the right strategy to prepare for the new normal era really needs to be prepared.

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The Role of Social Media Storytelling Power and the Impact of Its Dimensions on the Development of Tourism Destinations Based on Content Analysis Approach

Journal of Management and Development Process ◽

10.52547/jmdp.33.4.141 ◽

2021 ◽

Vol 33 (4) ◽

pp. 141-175

Author(s):

Armin Goli ◽

Ali Gholipur Soleimani ◽

Narges Delafrooz ◽

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...

Keyword(s):

Social Media ◽

Content Analysis ◽

Analysis Approach ◽

Tourism Destinations ◽

The Impact

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Thematic analysis of destination images for social media engagement marketing

Industrial Management & Data Systems ◽

10.1108/imds-12-2019-0667 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Seobgyu Song ◽

Seunghyun “Brian” Park ◽

Kwangsoo Park

Keyword(s):

Social Media ◽

Design Methodology ◽

Marketing Strategies ◽

Social Media Analytics ◽

User Engagement ◽

Content Type ◽

Social Media Engagement ◽

Tourism Destinations ◽

Theoretical Evidence

PurposeThis study assessed the effect of photo themes to facilitate social media user engagement in Facebook brand pages and emphasized the important role of designing images for developing destination marketing strategies.Design/methodology/approachThis study analyzed 8,900 posts that were published by official tourism destination marketers for each destination (Hong Kong, Japan, South Korea). Text mining analysis, image thematic coding analysis and two-way ANOVA were applied to examine the significant differences across proposed determinants for the following engagements: the numbers of likes, comments and shares.FindingsThe results indicated that photographs on social media of three tourism destinations can be explored based on 11 categories of image themes. The themes' significant and distinct effects on three indicators of social media engagement were verified.Originality/valueThis research presented methodological insights by integrating thematic and statistical analyses with social media analytics. The findings of this study provided theoretical evidence of the importance of image themes in the context of social media engagement marketing. Based on the implications of this study, practitioners would enhance the effectiveness of social media marketing.

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The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

Sustainability ◽

10.3390/su12218789 ◽

2020 ◽

Vol 12 (21) ◽

pp. 8789

Author(s):

Luciana Chavez ◽

Carla Ruiz ◽

Rafael Curras ◽

Blanca Hernandez

Keyword(s):

Social Media ◽

Structural Equation ◽

User Generated Content ◽

Mixed Methods Approach ◽

Equation Modelling ◽

Travel Motivations ◽

Tourism Destinations ◽

Search For Information ◽

Interactive Behaviour

This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by social media and consumer stickiness, intention to share user-generated content (UGC), and eWOM review adoption.

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Role of Social Media Marketing in Ecotourism: Perspectives of Tourists Visiting Totally Protected Areas (TPAs) in Sarawak, Malaysia

Studies of Applied Economics ◽

10.25115/eea.v40i1.6601 ◽

2021 ◽

Vol 40 (1) ◽

Author(s):

Jun Zhou Thong ◽

May Chiun Lo ◽

T. Ramayah ◽

Abang Azlan Mohamad

Keyword(s):

Social Media ◽

Environmental Degradation ◽

Social Media Marketing ◽

Full Understanding ◽

Natural Areas ◽

Tourism Destinations ◽

Planning Development ◽

Tourism Services

Ecotourism or sustainable tourism, which is often advocated especially in natural areas for relaxation. The richness of natural areas in Malaysia has led ecotourism to become one of the fast-growing industries within the nation. A full understanding of ecotourism practices in planning, development and resource management is therefore needed to ensure sustainability without causing environmental degradation. The goal of this study is to discover the impacts of created resources (e.g.: tourism infrastructure and range of activities) and supporting resources (e.g.: destination accessibility and quality of tourism services) towards competitiveness of tourism destinations from both the perspective of domestic and international tourists along with the moderation of social media marketing.

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