scholarly journals Consumer preferences and market potential for sorghum based clear beer in Tanzania

2013 ◽  
Vol 4 (1) ◽  
pp. 1-10 ◽  
Author(s):  
R. Makindara
Keyword(s):  
Consumer Preferences ◽  
Market Potential

scholarly journals Consumer Preferences and Willingness to Pay for Potting Mix with Biochar

Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3432
Author(s):  
McKenzie Thomas ◽  
Kimberly L. Jensen ◽  
Dayton M. Lambert ◽  
Burton C. English ◽  
Christopher D. Clark ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Online Survey ◽  
Product Information ◽  
Consumer Preferences ◽  
Market Potential ◽  
Marginal Costs ◽  
Consumer Demographics ◽  
Market Shares ◽  
Potential Market ◽  
Dedicated Energy Crops

Biochar is a co-product of advanced biofuels production from feedstocks including food, agricultural, wood wastes, or dedicated energy crops. Markets for soil amendments using biochar are emerging, but little is known about consumer preferences and willingness to pay (WTP) for these products or the depth of the products’ market potential for this product. This research provides WTP estimates for potting mix amended with 25% biochar, conditioned on consumer demographics and attitudes about product information labeling. Data were collected with an online survey of 577 Tennessee home gardeners. WTP was elicited through a referendum contingent valuation. Consumer WTP for an 8.81 L bag of 25% biochar potting mix is $8.52; a premium of $3.53 over conventional potting mix. Demographics and attitudes toward biofuels and the environment influence WTP. Biochar amounts demanded are projected for the study area’s potential market. Optimal prices, profits, and market shares are estimated across different marginal costs of producing biochar potting mix.

MARKET POTENTIAL AS A GREEN AGRICULTURAL PRODUCTION DEVELOPMENT FACTOR

2020 ◽  
Vol 10 (8) ◽  
pp. 1507-1525
Author(s):  
E.A. Aleshina ◽  
◽  
A.A. Leksina ◽  
Zh. S. Dossumova ◽  
◽  
...  
Keyword(s):  
Consumer Preferences ◽  
Organic Food ◽  
Food Products ◽  
Developed Countries ◽  
Industrial Sector ◽  
The State ◽  
Healthy Diet ◽  
Market Potential ◽  
State Management ◽  
The Developed Countries

Organic agriculture, based on natural production technologies, obtains a great potential for reversing humanity to a healthy diet and living in harmony with nature by improving the state of the ecosystem. The share of organic food products in the market of the developed countries is already quite high; and various institutional systems of the industry have been introduced and are being improved in the leading countries of the world. Domestic agribusiness is currently lagging behind in these matters, but the situation should be significantly changed by the adopted law and state standard regulating the requirements for the organic sector. In this regard, an objective need arose to substantiate the capabilities and the resource potential of the Saratov region in this sphere. Within the framework of the presented research, an interdisciplinary fundamental platform to develop the theory of the organic food products market was formed. As a result, the elements of the scientific methodology (theories, principles, factors, methods) of its functioning were identified, which made it possible to substantiate the potential capacity of the regional consumer market for organic food. The calculation was made taking into account the rational norms of food consumption that meet modern requirements for a healthy diet, the heterogeneity of consumer preferences, the price gap for the main conventional and organic products in retail and the dispersion of prices for the latter, the implementation of state policy to protect and improve the health of certain population groups. This study is intended for the state management bodies of the agro-industrial sector, the leadership of agricultural, processing and marketing enterprises, the structures of wholesale and retail food products trade and branch research institutions.

Consumer preferences for ‘natural’ agricultural practices: Assessing methods to manage bird pests

2015 ◽  
Vol 31 (6) ◽  
pp. 516-523 ◽  
Author(s):  
Zachary Herrnstadt ◽  
Philip H. Howard ◽  
Chi-Ok Oh ◽  
Catherine A. Lindell
Keyword(s):  
Food Processing ◽  
Online Survey ◽  
Consumer Preferences ◽  
Agricultural Practices ◽  
Market Potential ◽  
Personal Health ◽  
Direct Effects ◽  
Methyl Anthranilate ◽  
Nest Boxes ◽  
Bird Management

Abstract‘Natural’ is a popular food marketing term. Although it is not well-defined, it refers primarily to inputs used for food processing, rather than agricultural practices. Given the market success of organic and non-GMO labeled foods, other agricultural practices may have the potential to develop ‘natural’ market niches while also addressing sustainability goals. We assessed perceptions of natural for one specific set of agricultural practices, bird management methods in fruit crops, utilizing a series of four focus groups. In addition, we quantified consumer preferences for these methods with a national online survey (n = 1000). The most positively received methods, falconry and nest boxes, were typically described as more natural. Conversely, the most negatively received methods, live ammunition and methyl anthranilate spray, were frequently viewed as less natural. The majority of survey respondents indicated that controlling fruit-consuming birds with natural practices was important, but an even higher percentage deemed avoiding harms to personal health as important. Because falconry and nest boxes do not have perceived direct effects on human health, they are likely to have less market potential than more established ecolabels. Communicating the use of these practices to consumers, however, may result in consumers selecting them over other products, particularly if the associated price premiums are relatively modest.

scholarly journals Determining Consumer Perceptions of and Willingness to Pay for Appalachian Grass-Fed Beef: An Experimental Economics Approach

2011 ◽  
Vol 40 (2) ◽  
pp. 233-250 ◽  
Author(s):  
Jason R. Evans ◽  
Gerard E. D'Souza ◽  
Alan Collins ◽  
Brown Cheryl ◽  
Mark Sperow
Keyword(s):  
Willingness To Pay ◽  
Experimental Economics ◽  
Consumer Preferences ◽  
Consumer Perceptions ◽  
Market Potential ◽  
Price Premium ◽  
Nutritional Content ◽  
Appalachian Region ◽  
Experimental Auction ◽  
Auction Mechanism

The focus of the current study was on the market potential for grass-fed beef in the Appalachian region, given that these products embody observed, experiential, nutritional, and process attributes that may appeal to a large consumer base. An in-store variant of the Becker-DeGroot-Marschack experimental auction mechanism was employed in the region to determine consumer preferences and willingness to pay. A majority of respondents preferred the grass-fed product over conventional grain-fed samples and were willing to pay a price premium to obtain it. Preferences for grass-fed were rooted largely in the associated superior nutritional content and core observed attributes.

Up, Up and Away! The Economics of Vertical Farming

2014 ◽  
Vol 2 (1) ◽  
pp. 40 ◽  
Author(s):  
Chirantan Banerjee ◽  
Lucie Adenaeuer
Keyword(s):  
Concurrent Engineering ◽  
Fruits And Vegetables ◽  
Consumer Preferences ◽  
Economic Feasibility ◽  
Market Potential ◽  
Short Term ◽  
Vertical Farming ◽  
Footprint Area ◽  
The Cost

With rising population and purchasing power, demand for food and changing consumer preferences are building pressure on our resources. Vertical Farming, which means growing food in skyscrapers, might help to solve many of these problems. The purpose of this study was to construct a Vertical Farm and thereof investigate the economic feasibility of it. In a concurrent Engineering Study initiated by DLR Bremen, a farm, 37 floors high, was designed and simulated in Berlin to estimate the cost of production and market potential of this technology. It yields about 3,500 tons of fruits and vegetables and ca. 140 tons of tilapia fillets, 516 times more than expected from a footprint area of 0.25 ha due to stacking and multiple harvests. The investment costs add up to € 200 million, and it requires 80 million litres of water and 3.5 GWh of power per year. The produced food costs between € 3.50 and € 4.00 per kilogram. In view of its feasibility, we estimate a market for about 50 farms in the short term and almost 3000 farms in the long term. To tap the economic, environmental and social benefits of this technology, extensive research is required to optimise the production process.

scholarly journals Consumer Preferences for Longevity Information and Guarantees on Cut Flower Arrangements

HortScience ◽  
2014 ◽  
Vol 49 (6) ◽  
pp. 769-778 ◽  
Author(s):  
Alicia L. Rihn ◽  
Chengyan Yue ◽  
Charles Hall ◽  
Bridget K. Behe
Keyword(s):  
Cluster Analysis ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Value Added ◽  
Single Species ◽  
Market Potential ◽  
Vase Life ◽  
Cut Flower ◽  
Cut Flowers ◽  
Linkage Cluster

Choice experiments were conducted to explore the market potential or value added when using longevity information and guarantees on cut flower arrangements in the retail setting. The objective of our study was to determine consumer preferences and willingness to pay for different vase life longevities and guarantees on cut flower arrangements. The choice experiment data were collected using online surveys with 525 U.S. consumers in July 2011. The choice experiment scenarios included single species or mixed species cut flower arrangements with varying vase life longevity (5 to 7 days, 8 to 10 days, 11 to 14 days), presence or absence of vase life longevity guarantee, personal or gift use, and price range ($7.99 to $11.99, $34.99 to $43.99). Two types of arrangements were used in the experiment, mixed arrangements consisting of different species of cut flowers and single-species arrangements consisting of six red roses plus a filler flower. We analyzed the data with a mixed logit model and Ward’s linkage cluster analysis. As expected, participants were willing to pay higher prices for cut flower arrangements with longer vase life longevity. The presence of a guarantee improved participants’ probability of selecting the corresponding cut flower arrangement. Using Ward’s linkage cluster analysis, we found there were three distinct consumer clusters: guarantee seekers (49% of the sample), value-conscious consumers (31%), and spenders (20%). Among the three clusters, guarantee seekers were more likely to select cut flower arrangements with guarantees. Value-conscious consumers were interested in both guarantees and longevity indicators. Spenders were least interested in longevity indicators and guarantees. We conclude floral retailers could successfully implement the use of longevity indicators and guarantees to increase consumer interest in cut flowers and generate profits. Target marketing strategies could then be developed by floral retailers to attract different consumer clusters.

scholarly journals Exploring the Ingredient Choices and Maximum Budget for Fresh Food Boxes in Taiwan

Horticulturae ◽  
2021 ◽  
Vol 7 (10) ◽  
pp. 408
Author(s):  
Minh-Trang Vo Nguyen ◽  
Man-Keun Kim ◽  
Shang-Ho Yang
Keyword(s):  
Consumer Preferences ◽  
Food Product ◽  
Marketing Strategies ◽  
Market Potential ◽  
Market Opportunity ◽  
Random Utility Theory ◽  
Online Purchase ◽  
Fresh Food ◽  
Average Maximum ◽  
Shed Light

Fresh food boxes have been famous in many countries for providing convenience and supporting local production, while the convenient access of various market channels in Taiwan makes it difficult to develop. The COVID-19 events shed light on the opportunity to promote fresh food boxes. Due to the complexity of consumer preferences, it is important to investigate the market opportunity of fresh food boxes. A total of 748 valid survey data were collected throughout Taiwan from July to September in 2019. The analysis of variance and interval regression model with random utility theory was adopted to explore food product preferences and to elicit the maximum budget for the fresh food box. Results show that marrow vegetables, fruits, and meats are the major categories that must be included in the list of the fresh food box. The average maximum budget for a fresh food box is about TWD 702 (about USD 25), while the highest maximum budget can reach up to TWD 1202 (about USD 43) for some potential consumers. Although fresh food boxes have a market opportunity in Taiwan, the market potential may be more focused on those who have online market shopping experiences. Marketers would need more marketing strategies to enhance more potential shoppers to adopt the online purchase for fresh food boxes.

scholarly journals Fruit Quality Characteristics That Affect Consumer Preferences for Satsuma Mandarins

HortScience ◽  
2004 ◽  
Vol 39 (7) ◽  
pp. 1664-1669 ◽  
Author(s):  
Benjamin L. Campbell ◽  
Robert G. Nelson ◽  
Robert C. Ebel ◽  
William A. Dozier ◽  
John L. Adrian ◽  
...  
Keyword(s):  
Gulf Coast ◽  
Consumer Preferences ◽  
Citrus Fruit ◽  
Organic Production ◽  
Market Potential ◽  
Grocery Stores ◽  
Logit Analysis ◽  
Production Region ◽  
Yellow Orange ◽  
Attribute Levels

Satsuma mandarins (Citrus unshiu) have been produced intermittently along the Gulf Coast for over a century. However, very little is known about the market potential for this citrus fruit in today's consumer markets. This study evaluated consumer preferences for seven external attributes over a range of levels: price ($1.07, $2.18, or $4.39/kg), color (green-yellow, yellow-orange, or orange), size (5.08, 6.35, or 7.62 cm in diameter), seediness (0, 3, or 7 seeds), blemishes (0, 1.91, or 3 cm in diameter), production region label (Alabama or U.S.A.), and organic production (yes or no). Consumers from grocery stores in nine cities in Alabama and Georgia were asked to evaluate 20 photographs of various combinations of these attribute levels using a seven-point intention-to-buy scale. 605 useable surveys were collected and a conjoint analysis was conducted to determine the strength of preference for the attribute levels and the relative importance for attributes. Three consumer segments were identified by cluster analysis of strengths of preferences: the no-blemish segment (37% of sample), the price-sensitive segment (23% of sample), and the no-seeds segment (41% of sample). A multinomial logit analysis identified several demographic, socioeconomic, and usage variables as significant determinants of segment membership.

scholarly journals Consumer Preferences for Superfood Ingredients—the Case of Bread in Germany

2018 ◽  
Vol 10 (12) ◽  
pp. 4667 ◽  
Author(s):  
Stephan Meyerding ◽  
Annemone Kürzdörfer ◽  
Birgit Gassler
Keyword(s):  
Latent Class ◽  
Consumer Preferences ◽  
Production Method ◽  
Market Potential ◽  
Eu Member States ◽  
Different Types ◽  
Set Up ◽  
Definition Of ◽  
Class Segmentation ◽  
Functional Purpose

Although there is no legal definition of the word ‘superfood’, in recent years exotic foods and ingredients have become popular in German food retailers. The aim of the study was to determine consumer preferences for superfood ingredients in different types of bread; to accomplish this, a choice experiment was set up with a representative sample of 503 German consumers. Respondents had to choose between products with varying attributes such as type of bread, superfood ingredient, nutritional information, production method, durability, and price. The results indicate that consumers value bread that serves a functional purpose through superfood ingredients such as linseed or chia. Using latent class segmentation, the respondents were divided into four segments, of which three groups valued bread with superfood ingredients. All in all, the type of bread is the most important factor when choosing a bread. Further market research could take into account different types of superfoods (processed/unprocessed), as well as regional deviations in Germany and the EU member states to analyze differences regarding the market potential of staple foods such as bread that serve a functional purpose through superfood ingredients.

scholarly journals The Potential Market for Improved Varieties of Mangos in Puerto Rican Supermarkets

1969 ◽  
Vol 55 (2) ◽  
pp. 153-160
Author(s):  
Frank Mattern ◽  
William Pennock
Keyword(s):  
Puerto Rico ◽  
Puerto Rican ◽  
Consumer Preferences ◽  
Economic Incentive ◽  
Commercial Production ◽  
Market Potential ◽  
The Other ◽  
Improved Varieties ◽  
Potential Market ◽  
Market Test

Mangos have a long history in Puerto Rico but traditional varieties offer little if any economic incentive for commercial production. Improved varieties therefore have been introduced to the Island. A matched-lot procedure was employed to determine consumer preferences for different improved varieties of mangos. Of 16 varieties tested, Springfels was the most popular, with Ruby, Irwin, and Davis Haden following. In addition to these four varieties, Edward, Haden, Parvin, Zill, Jacqueline, Early Gold, Kent, and Sensation also were rated rather highly. Julie, Pillsbury, Eldon, and Lippens had little consumer appeal when compared with the other varieties in this market test. The market potential for improved varieties of mangos in Puerto Rican supermarkets was estimated by expanding data gathered in three test supermarkets to all Island supermarkets. In the test stores, 0.0987 pounds of mangos per shopper were sold during a 6-week test period. This multiplier was applied to the estimated total number of Puerto Rican supermarket shoppers, which rendered estimated sales of 47,704 pounds per week at 17 cents per pound.

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