Understanding antecedents of customer satisfaction and word-of-mouth communication: Evidence from hypermarket chains

2012 ◽  
Vol 6 (29) ◽  
Author(s):  
Veljko Marinković
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Word Of Mouth Communication

PENGARUH CORPORATE IMAGE, TRUST, WORD OF MOUTH DAN COMMUNICATION MARKETING TERHADAP CUSTOMER SATISFACTION PADA PT. BANK NEGARA INDONESIA (PERSERO) CERME, GRESIK

Develop ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 27
Author(s):  
Chandra Kartika Kartika ◽  
Akhmad Kusaeri ◽  
Muhammad Taufik ◽  
Moh Deni Kurniawan Yusuf ◽  
Mozha Pramesti Putri ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Corporate Image ◽  
Word Of Mouth Communication

Persaingan bank dalam pelayanan jasa banyak competitor yang ingin memperbaiki kesalahan yang sebelumnya. Corporate image, trust, word of mouth, dan communication marketing diduga mempunyai peran penting dan perlu diperhatikan dalam upaya meningkatkan kinerja pemasaran dalam suatu perusahaan layanan jasa seperti  perbankan dan lembaga keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh Corporate image, trust, word of mouth, dan communication marketing terhadap customer satisfaction. Sampel yang digunakan sebanyak 80 responden dari populasi 400 Nasabah PT. Bank Negara Indonesia (persero) cerme, gresik. Metode penelitian ini menggunakan metode kuantitif dan teknik analisis yang digunakan regresi linier berganda Y= 0,057 + 0,126 X1 + 0,892 X2 + 0,173 X3 + 0,444 X4 + 2,857. Hasil penelitian secara simultan menunjukkan Corporate image, trust, word of mouth, dan communication marketing berpengaruh signifikan terhadap customer satisfaction. Secara parsial menunjukkan corporate image, word of mouth, dan communication marketing tidak berpengaruh signifikan terhadap customer satisfaction, sedangkan trust berpengaruh terhadap customer satisfaction. sebaiknya manajemen PT. Bank Negara Indonesia (persero) Cerme, Gresik memperhatikan Corporate image, trust, word of mouth, communication marketing, dan  customer satisfaction. Manajemen juga dapat memberikan pelayanan yang baik.Kata kunci :   corporate image, trust, word of mouth,communication marketing, customer satisfaction

scholarly journals AN EXAMINATION OF THE ANTECEDENTS OF CUSTOMER SATISFACTION, BEHAVIORAL RESPONSE AND INTENTIONS AMONG RETAIL STORE FORMATS

2017 ◽  
Vol 5 (1) ◽  
pp. 239-257
Author(s):  
Pankaj Kumar
Keyword(s):  
Customer Satisfaction ◽  
Behavioral Response ◽  
Customer Value ◽  
Word Of Mouth ◽  
Retail Store ◽  
Store Image ◽  
Response Word ◽  
Loyalty Intention ◽  
Word Of Mouth Communication ◽  
Perceived Customer Value

The purpose of this study is to examine the effect of store image attributes, customer attitude and perceived value on consumers’ satisfaction, behavioral response and intentions and also, the effect of customer satisfaction on behavioral response and loyalty intentions. A structured questionnaire was successfully distributed to 600 respondents, who had made purchases from sixty retail formats operated in Delhi and Gurugram belonging to the domain of Shopping Malls, Hypermarket, Supermarket, Department Stores, Discount stores and Category Killers through systematic stratified sampling for the collection of data. Factor analysis was employed to identify the store image attributes as perceived by retail customers. Multiple regression analysis was conducted to predict customers' satisfaction, behavioral response (word of mouth communication), intention to switch, and customers’ loyalty intention from retail store image attributes, customers’ overall store attitude and perceived customer value, and to predict behavioral response and intentions from customers’ satisfaction. The results of the study showed that customers’ overall store attitude and perceived customer value are significant for all the dependent variables (customers' satisfaction, behavioral response (word of mouth communication), intention to switch, and customers’ loyalty intention), while store image is partially influencing customers’ satisfaction, behavioral response and intentions, furthermore customer satisfaction is significant predictors of customers’ behavioral response and intentions. The implications for marketers and managers have also discussed.

scholarly journals PENGARUH SERVICE QUALITY DAN CUSTOMER SATISFACTION TERHADAP WORD OF MOUTH DALAM UPAYA PENINGKATAN JUMLAH MAHASISWA BARU DI AMIK AL MA’SOEM JATINANGOR

2018 ◽  
Vol 1 (1) ◽  
pp. 1-19
Author(s):  
Faisal Rakhman
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Word Of Mouth ◽  
Brand Image ◽  
Primary Data ◽  
Test Results ◽  
Five Dimensions ◽  
New Students ◽  
Word Of Mouth Communication

This research aimed to analyze the influence of service quality and customer satisfaction on the word of mouth communication in an effort to increase the number of new students in AMIK Al Ma'soem Jatinangor using a model SerQual consisting of five dimensions. This research uses descriptive quantitative method. The research data was obtained from primary data by distributing questionnaires to students in AMIK Al Ma'soem and then processed with SPSS.The results showed that correlation is weak and there are not significant quality of service and customer satisfaction on the word of mouth communication in an effort to increase the number of new students in AMIK Al Ma'soem Jatinangor. F test results showed that the factors of service quality and customer satisfaction does not significant affect the word of mouth communication student AMIK Al Ma'soem Jatinangor to other people / prospective students.The R-square value obtained amounted to 0.102, or 10.2%, that meaning simultaneous service quality and customer satisfaction just contributes 10.2% to the effect on the word of mouth communication in AMIK Al Ma'soem Jatinangor students, while the rest (1-R²) of 89.8% is the amount of contributions made by other factors not examined.The study reveals that students expect comfortable classrooms, in other words clean, airy, and neatly arranged. Students also expect an increase in speed over the handling of complaints that arise and of course accompanied by appropriate solutions. And the management of AMIK Al Ma'soem Jatinangor must be improve and focus on other factors that allegedly could affect the number of new students who enroll, such as brand image, price and promotion.

scholarly journals The Effect of Customer Satisfaction on Word of Mouth Communication

2013 ◽  
Vol 5 (8) ◽  
pp. 2569-2575 ◽  
Author(s):  
Houshang Taghizadeh ◽  
Mohammad Javad Taghipourian ◽  
Amir Khazaei
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Word Of Mouth Communication

scholarly journals PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP KOMUNIKASI WORD OF MOUTH

2020 ◽  
pp. 1
Author(s):  
Putu Mertayasa ◽  
I Gusti Ayu Ketut Giantari
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Word Of Mouth Communication

The purpose of this study was to explain the effect of product quality and brand image on IndiHome customer satisfaction in Denpasar City, and to explain the effect of product quality, brand image and customer satisfaction on IndiHome customers' word of mouth communication in Denpasar City. The population in this study were all IndiHome customers in Denpasar City. The sampling technique used is purposive sampling method. The number of samples used in this study were 100 respondents. The data analysis technique used in this study is path analysis. The results showed that product quality and brand image had a positive and significant effect on IndiHome customer satisfaction in Denpasar City, and product quality, brand image and customer satisfaction had a positive and significant effect on IndiHome customers' word of mouth communication in Denpasar City.

scholarly journals PENGARUH ONLINE MARKETING DAN WORD OF MOUTH COMMUNICATION TERHADAP CUSTOMER SATISFATION MELALUI ESTETIKA PRODUK PADA PERUSAHAAN AMPA BAKERY TAKALAR

2020 ◽  
Vol 17 (1) ◽  
pp. 43-68
Author(s):  
Haris Maupa ◽  
Yosua Sambo ◽  
Djumidah Maming
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Online Marketing ◽  
Word Of Mouth Communication

Penelitian ini bertujuan untuk menganalisis pengaruh online marketing dan word of mouth communication terhadap customer satisfaction melalui estetika produk pada Ampa Bakery di Takalar. Data dikumpulkan dari populasi pelanggan Ampa Bakery dengan jumlah sampel 100 orang menggunakan kuesioner dengan skala likert sebagai indikator skor, kemudian dilanjutkan dengan analisis jalur dengan menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa variabel online marketing dan word of mouth communication berpengaruh secara signifikan terhadap estetika produk. Variabel online marketing dan word of mouth communication tidak berpengaruh secara signifikan terhadap variabel customer satisfaction sementara variabel estetika produk mempunyai pengaruh signifikan. Melalui nilai koefisien jalur diketahui bahwa pengaruh langsung estetika produk lebih dominan ketimbang pengaruh tidak langsung online marketing dan word of mouth communication. Sebagai kesimpulan akhir dikatakan bahwa online marketing dan word of mouth communication tidak sepenuhnya dapat mendikte standar kepuasan pelanggan dikarenakan adanya variabel lain yang lebih dominan yakni estetika produk, namun estetika produk sendiri dapat dipengaruhi oleh online marketing dan word of mouth communication.

An Empirical Investigation into Personal Characteristics' Effect on Choosing Complaint Channels

2019 ◽  
Vol 3 (4) ◽  
pp. 195-208
Author(s):  
Hannes Boepple ◽  
Janine Göttling ◽  
Marie-Christin Papen ◽  
Florian U. Siems
Keyword(s):  
Word Of Mouth ◽  
Empirical Investigation ◽  
Personal Characteristics ◽  
Negative Word ◽  
Channel Choice ◽  
Valuable Customer ◽  
Word Of Mouth Communication ◽  
Customer Reaction ◽  
Managerial Perspective ◽  
Selection Of

For companies, complaints are a valuable customer reaction to dissatisfaction. They enable the company to respond to customer issues to prevent them from changing supplier or spreading negative word-of-mouth communication. Previous research identified various influencing factors of complaint behaviour. However, it has been scarcely considered which aspects influence the selection of the complaint channel (e. g. telephone, social media). Therefore, a 1x2 experimental study (n = 244) was conducted. Results reveal effects of personal characteristics (aggressiveness, argumentativeness and social anxiety) on complaint channel choice. A moderating effect of failure severity was also partially found. From a managerial perspective, it is recommended to provide various complaint options. This would allow the disappointed consumer to choose an adequate complaint channel depending on his or her personality.

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