scholarly journals Temporal Trends in Fast-Food Restaurant Energy, Sodium, Saturated Fat, andTransFat Content, United States, 1996–2013

2014 ◽  
Vol 11 ◽  
Author(s):  
Lorien E. Urban ◽  
Susan B. Roberts ◽  
Jamie L. Fierstein ◽  
Christine E. Gary ◽  
Alice H. Lichtenstein
Keyword(s):  
United States ◽  
Fast Food ◽  
Temporal Trends ◽  
Saturated Fat ◽  
Fast Food Restaurant

scholarly journals Sodium, Saturated Fat, andTransFat Content Per 1,000 Kilocalories: Temporal Trends in Fast-Food Restaurants, United States, 2000–2013

2014 ◽  
Vol 11 ◽  
Author(s):  
Lorien E. Urban ◽  
Susan B. Roberts ◽  
Jamie L. Fierstein ◽  
Christine E. Gary ◽  
Alice H. Lichtenstein
Keyword(s):  
United States ◽  
Fast Food ◽  
Temporal Trends ◽  
Saturated Fat ◽  
Fast Food Restaurants

PERSUASIVE STRATEGIES USED IN BURGER KING’S INSTAGRAM POSTS CAPTION

2020 ◽  
Vol 8 (1) ◽  
pp. 96-104
Author(s):  
Yeremia Yori Rudito ◽  
Anita
Keyword(s):  
Fast Food ◽  
Research Method ◽  
Qualitative Method ◽  
Fast Food Restaurant ◽  
Rhetorical Question ◽  
Persuasive Strategies ◽  
Inclusive Language ◽  
Colloquial Language ◽  
The World ◽  
The One

Burger King is the one of the most successful fast food restaurant in the world. According to Wikipedia, there are 17,796 locations of Burger King all over the world in 2018. Burger King also has its Instagram account. Now this account has been followed by 1,6 million people and has posted 938 posts. That statistic shows that Burger King is active in social media especially in Instagram platform. The writer see the indication of the using of Persuasive Strategies because in promoting their product. In this research the writer wants to know the persuasive strategies that applied in Burger King’s Instagram post caption and the most used strategy. This research applied Qualitative Method as research method. This research has two findings, first, there are 13 strategies that appear in Burger King’s Instagram post caption they are, Anecdote, Assonance, Cliché, Connotation, Evidence, Everyday/Colloquial Language, Hyperbole, Imagery, Inclusive Language, Pun, Repetition, Rhetorical Question, and Simile. Second, the most used strategy is Everyday/Colloquial Language.

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