The Winter Olympics: from Chamonix to Salt Lake City

2004 ◽  
Vol 42 (02) ◽  
pp. 42-1012-42-1012
Keyword(s):  
Salt Lake ◽  
Salt Lake City ◽  
Winter Olympics ◽  
Lake City

Employment Effects of the 2002 Winter Olympics in Salt Lake City, Utah

2012 ◽  
Vol 232 (3) ◽  
Author(s):  
Robert Baumann ◽  
Bryan Engelhardt ◽  
Victor A. Matheson
Keyword(s):  
Olympic Games ◽  
Salt Lake ◽  
Salt Lake City ◽  
The State ◽  
Local State ◽  
Employment Effects ◽  
Winter Olympics ◽  
Winter Olympic Games ◽  
Lake City ◽  
Leisure Industry

SummaryLocal, state, and federal governments, along with the Salt Lake City Organizing Committee, spent roughly $1.9 billion in planning and hosting the 2002 Winter Olympic Games. Event promoters suggested that the Games would increase employment in the state by 35,000 job-years. We investigate whether the 2002 Winter Olympics actually increased employment finding that the Games’ impact was a fraction of that claimed by the boosters.While the Salt Lake City Olympics did increase employment overall by between 4,000 and 7,000 jobs, these gains were concentrated in the leisure industry, and the Games had little to no effect on employment after 12 months.

The Endless Postlude

2017 ◽  
Author(s):  
Michael Hicks
Keyword(s):  
Public Relations ◽  
Salt Lake ◽  
Salt Lake City ◽  
Latter Day Saints ◽  
Branding Strategy ◽  
Winter Olympics ◽  
Missionary Work ◽  
International Public Relations ◽  
Lake City ◽  
The Church

This chapter reflects on the Mormon Tabernacle Choir's quest for spectacle throughout its existence. Since 1982, Jerold Ottley had asked the First Presidency for the Choir to have its own orchestra. Gordon Hinckley, now president of the Church of Jesus Christ of Latter-day Saints. favored Ottley's proposal. The result was the Orchestra at Temple Square, an in-house ensemble whose pretenses mirrored the Choir's huge accomplishments. This chapter first considers the Choir's use of the 2002 Winter Olympics in Salt Lake City as part of its international public relations efforts before discussing its activities under Craig Jessop and later, Mack Wilberg. It also discusses the Choir's branding strategy and the Church's release of a new General Handbook in 2010. It concludes by underscoring the Tabernacle Choir's important role in Mormon missionary work.

One Day in September and a Week in February: Mobilizing American (Sporting) Nationalisms

2005 ◽  
Vol 22 (4) ◽  
pp. 447-471 ◽  
Author(s):  
Michael Silk ◽  
Mark Falcous
Keyword(s):  
Salt Lake ◽  
Salt Lake City ◽  
Media Representations ◽  
Sporting Events ◽  
Super Bowl ◽  
Winter Olympics ◽  
Ongoing Effort ◽  
The Media ◽  
Lake City ◽  
American Nation

In an ongoing effort to “police the crisis” (see Denzin, 2004a and b; Denzin & Lincoln, 2003) and critically interrogate the tyrannical (govern)mentality of conservative rhetoric centered on a peculiar or juridical concept of “right” (Baudrillard, 2001; Johnson, 2002; McClaren, 2002) under the agenda of “9/11 America,” this article explores the official moral pedagogies of the sporting media. Through analysis of the media representations of two major sporting events that took place in the first week of February, 2002—the delayed Super Bowl and the Opening of the Salt Lake City Winter Olympics—the article focuses on the place of sport as an economy of affect through which power, privilege, politics, and position are (re)produced. The “epistemic panic” (Gordon, 1997; Ladson-Billings, 2000) played out through these two events can be read as part of the wider self-examining, self-referential, existential narrative of the American nation in the wake of the ontological, social, and historical disruption (Giroux, 2002) wrought by 9/11—a politicized and militaristic rhetoric appropriated within, and mobilized through, the affective realm of the sporting popular.

Turning 16 Days into 16 Years Through Olympic Legacies

2000 ◽  
Vol 6 (3) ◽  
pp. 155-165 ◽  
Author(s):  
J.R.B. Ritchie
Keyword(s):  
Community Development ◽  
Olympic Games ◽  
Salt Lake ◽  
Salt Lake City ◽  
Short Term ◽  
Winter Olympics ◽  
Short Period ◽  
Lake City ◽  
Mega Event

The hosting of mega-events such as the Olympic Games provides a short period of intense excitement for residents and enhances the long-term awareness of the host destination in tourism markets. However, unless the event is carefully and strategically planned with destination and community development in mind, it can be difficult to justify the large investments required. This article focuses on two examples (the 1988 Calgary Winter Olympics, and the Salt Lake City 2002 Games) in an attempt to demonstrate how “legacy planning” can help ensure that the hosting of a short-term mega-event such as the Olympics can contribute to the development and consolidation of facilities and programs that will benefit destination residents for many years.

Influences on Consumer Responses to Winter Olympics Sponsorship

2003 ◽  
Vol 4 (4) ◽  
pp. 67-87 ◽  
Author(s):  
Donald P. Roy ◽  
Timothy R. Graeff
Keyword(s):  
Telephone Survey ◽  
Salt Lake ◽  
Salt Lake City ◽  
Brand Attitude ◽  
Perceived Fit ◽  
Consumer Responses ◽  
Winter Olympics ◽  
Lake City

Perceived fit between a sponsoring brand and an event is considered to be a key sponsorship requirement, but little is known about the variables that are related to perceived fit. Coca - Cola's sponsorship of the 2002 Salt Lake City Winter Olympics is examined to assess relationships between attitude toward the brand, attitude toward the event, and attitude toward sponsorships and brand/event fit. A telephone survey was used to contact 448 consumers. Results indicate that attitude toward the brand is moderately related to brand/event fit and attitude toward sponsorships is significantly related to brand/event fit.

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