From Artwork to Advertisement

Glimpse ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 31-42
Author(s):  
Nokta Celik ◽  
Keyword(s):  
Social Media ◽  
Real Time ◽  
Daily Life ◽  
Simulation Models ◽  
Andy Warhol ◽  
The Internet ◽  
Media Consumption ◽  
Online Interaction ◽  
The World ◽  
The Media

From artists like Michelangelo to Andy Warhol, art has played an interesting role in conveying messages to society. Worldwide increase in media consumption and increasing time spent on the Internet make art previously concerning niche audiences more widespread. In December 2019, Art Basel, one of the most important art platforms in the world, came to such attention with artwork exhibited in one of its galleries. When Maurizio Cattelan's work titled “Comedian”, which consisted of a banana affixed to a wall with duct tape, was sold for $150,000, it came to the limelight through the media. It was then transformed into a simulation with the interest of marketers and communicators and took its place among real-time marketing examples. In this study, Cattelan's “Comedian” is analyzed in terms of similarly prepared and published Turkish social media advertisements inspired by the artwork. It was seen that simulations most associated with the artwork in terms of visual and meaning had most online interaction and even won awards. Jean Baudrillard’s perspective that a vast process of simulation is taking place over the span of daily life, similar in style to ‘simulation models’ through which operational and cybernetic sciences work, is discussed in this context. The evidence from this study suggests that ‘banana copycats’ are creating by combining features or elements of reality.

15. Media and Politics

Politics ◽  
2018 ◽  
Author(s):  
Peter Ferdinand ◽  
Robert Garner ◽  
Stephanie Lawson
Keyword(s):  
Social Media ◽  
Political Life ◽  
The Internet ◽  
Fake News ◽  
Media And Politics ◽  
Governmental Organizations ◽  
Political Journalism ◽  
The World ◽  
The Media

This chapter explores the link between media and politics. It first considers the more general relationship between the media and governmental organizations, and more specifically the overlap of governmental and media functions, and how dramatic representation influences our understanding of political life. It then examines the ways in which journalists and media organizations make news, along with the role of political journalism in political life, especially in democracies. It also discusses the globalization of media and the convergence of styles of news presentation and reporting on television around the world. Finally, it analyses the implications of the Internet and social media for political life, from potentially promoting democracy to accusations of false narratives and ‘fake’ news.

IoT, IR 4.0, and AI Technology Usability and Future Trend Demands

2021 ◽  
pp. 109-144
Author(s):  
Mujahid Tabassum ◽  
Sundresan Perumal ◽  
Saju Mohanan ◽  
P. Suresh ◽  
Sunitha Cheriyan ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Industrial Revolution ◽  
Daily Life ◽  
Future Trend ◽  
The Internet ◽  
4G Networks ◽  
The World ◽  
Media Applications ◽  
The Internet Of Things

The world is struggling and dealing with a new pandemic named Coronavirus. Technologies such as the internet of things, IR4.0, artificial intelligence, and social media applications are becoming crucial tools during these tumultuous times to aid humanity in different perspectives. Many industries and people around the world are utilizing these applications to perform daily life operations. Therefore, technological innovations are continuously improving in every sector. For instance, in many hospitals, COVID-19 patients are monitored using the IoT-based networks on a regular basis with the ability to make decisions with the aid of the artificial intelligence. Industrial Revolution 4.0 is another technology that is helping business in current pandemic situation. In current pandemic, internet and 4G networks are playing important roles. These networks demand heavy bandwidth and show new future industries trends. In this chapter, the authors have discussed IoT, IR 4.0, AI, and social media applications' roles and impact on society, usability, and future trend demands.

scholarly journals THE REAL POWER OF THE SOCIAL MEDIA, THE INTERPRETATION OF THE ESTABLISHING COMMUNICATION WAYS, AS ILLUSTRATED BY THE TURKISH ASSISTANCE DURING THE KOSOVO CRISES

2015 ◽  
Vol 5 (1) ◽  
pp. 266
Author(s):  
Njomza Krasniqi
Keyword(s):  
Social Media ◽  
The Internet ◽  
Political Affiliation ◽  
General Picture ◽  
The Public ◽  
The Social ◽  
The World ◽  
The Usa ◽  
The Media ◽  
The Impact

As it is always with new inventions in human history the role they play in their early stages is mostly none acknowledged before they make a more widespread impact. The social media is one of them. Due to the new aspects that this relatively new kind of media its role is mostly negligee in favors of the more vastly popular other forms. In the kind of era that we live technology means that the place where we get the information is irrelevant in the grand scheme of the things, however that does not mean that the impact is lesser or higher. To make the example more clear even though a news that the currency is going to raise or lower in the USA- for example its mostly limited to the USA citizens it has a dire impact in the rest of the world, but even though the means for this news is the generic media, the ones to give the means to understand and make amends to prepare for the consequences to the rest of the world. Due to this kind of functionality is always difficult to separate where the generic forms of the media begin and where the social media begin. What is interesting is that this function of social media begins since the first forms of the internet and it’s just more pronounced nowadays. As an example of this functionality the more prominent one is the way Turkey interfered in the Kosovo Crises. More than the generic news and political affiliation at the time the most impact in the public opinion did the social media. This paper is a research in this regard. It’s not very detailed and it shows a general picture of the situation and only deal with the main aspects of the behavior of the social media, however is a beginning which shows the great impact all forms of communications, especially the social media.

scholarly journals The Real Power of the Social Media, the Interpretation of the Establishing Communication Ways, as Illustrated by the Turkish Assistance during the Kosovo Crises

2015 ◽  
Vol 2 (1) ◽  
pp. 100
Author(s):  
Njomza Krasniqi
Keyword(s):  
Social Media ◽  
The Internet ◽  
Political Affiliation ◽  
General Picture ◽  
The Public ◽  
The Social ◽  
The World ◽  
The Usa ◽  
The Media ◽  
The Impact

As it is always with new inventions in human history the role they play in their early stages is mostly none acknowledged before they make a more widespread impact. The social media is one of them. Due to the new aspects that this relatively new kind of media its role is mostly negligee in favors of the more vastly popular other forms. In the kind of era that we live technology means that the place where we get the information is irrelevant in the grand scheme of the things, however that does not mean that the impact is lesser or higher. To make the example more clear even though a news that the currency is going to raise or lower in the USA- for example its mostly limited to the USA citizens it has a dire impact in the rest of the world, but even though the means for this news is the generic media, the ones to give the means to understand and make amends to prepare for the consequences to the rest of the world. Due to this kind of functionality is always difficult to separate where the generic forms of the media begin and where the social media begin. What is interesting is that this function of social media begins since the first forms of the internet and it’s just more pronounced nowadays. As an example of this functionality the more prominent one is the way Turkey interfered in the Kosovo Crises. More than the generic news and political affiliation at the time the most impact in the public opinion did the social media. This paper is a research in this regard. It’s not very detailed and it shows a general picture of the situation and only deal with the main aspects of the behavior of the social media, however is a beginning which shows the great impact all forms of communications, especially the social media.

Impact of Social Media on English Language: A Review

2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
English Language ◽  
Major Influence ◽  
International Level ◽  
Class Society ◽  
The World ◽  
The Status ◽  
The Media ◽  
Subsequent Rise

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.

FASHION BLOGGERS AS CELEBRITY EXPERTS IN RUSSIAN-SPOKEN SEGMENT OF SOCIAL MEDIA

2021 ◽  
pp. 139-156
Author(s):  
Zemfira K. Salamova ◽  
Keyword(s):  
Social Media ◽  
The Self ◽  
The Internet ◽  
Self Presentation ◽  
Online Platforms ◽  
The World

Social media has contributed to the spread of fashion, style or lifestyle blogging around the world. This study focuses on self-presentation strategies of Russian-speaking fashion bloggers. Its objects are Instagram accounts and YouTube channels of two Russian fashion bloggers: Alexander Rogov and Karina Nigay. The study also observes their appearances as guests in various interview shows on YouTube. Alexander Rogov received his initial fame through his television projects. Karina Nigay achieved popularity online on YouTube and Instagram, therefore she is a “pure” example of Internet celebritiy, whose rise to fame took place on the Internet. The article includes the following objectives 1) to study the self-branding of fashion bloggers on various online platforms; 2) to analyze the construction of fashion bloggers’ expert positions and its role in their personal brands. Turning to fashion blogging allows us to consider how its representatives build their personal brands and establish themselves as experts in the field of fashion and style in Russianlanguage social media.

IT for Peace? Fighting Against Terrorism in Social Media – An Explorative Twitter Study

i-com ◽  
2017 ◽  
Vol 16 (2) ◽  
pp. 181-193 ◽  
Author(s):  
Christian Reuter ◽  
Katja Pätsch ◽  
Elena Runft
Keyword(s):  
Social Media ◽  
Information Systems ◽  
Empirical Study ◽  
State Of The Art ◽  
The State ◽  
The Internet ◽  
New Members ◽  
Starting Point ◽  
The Media

AbstractThe Internet and especially social media are not only used for supposedly good purposes. For example, the recruitment of new members and the dissemination of ideologies of terrorism also takes place in the media. However, the fight against terrorism also makes use of the same tools. The type of these countermeasures, as well as the methods, are covered in this work. In the first part, the state of the art is summarized. The second part presents an explorative empirical study of the fight against terrorism in social media, especially on Twitter. Different, preferably characteristic forms are structured within the scope with the example of Twitter. The aim of this work is to approach this highly relevant subject with the goal of peace, safety and safety from the perspective of information systems. Moreover, it should serve following researches in this field as basis and starting point.

scholarly journals Language Means for Shaping the Media Image of China in Russian Internet Texts (Case Study of Blogs about the Chinese Opera)

2021 ◽  
Author(s):  
Юйси Му
Keyword(s):  
Cultural Context ◽  
The Internet ◽  
Important Place ◽  
Media Image ◽  
Chinese Opera ◽  
Cultural Phenomenon ◽  
The World ◽  
Audience Responses ◽  
The Media

The article presents the study of the media image of China in the Russian Internet texts. The purpose of the study is to identify the language means of shaping the media image of China in blogs about Chinese opera. The material involves some of the topical blogs published on the Internet version of «Live Journal» and the «Magazeta». In those materials, the media image of China is partially formed by various aspects of Chinese opera as a cultural phenomenon: it is the cultural context in which Chinese opera exists; features of diverse opera genres; images of performers; audience responses; assessments and feelings of bloggers. The possibilities of expression of different kinds of language means are revealed, so is the authors’ perception of this type of art. It is concluded that the media image created in blogs about Chinese opera by various language means represents China as a country with a long history and unique culture. Chinese opera not only occupies an important place in the world art, but also vividly and meaningfully reflects the mystery of China.

scholarly journals Masters of Wine on Twitter: presence, activity, impact and community structure

2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López
Keyword(s):  
Social Media ◽  
International Trade ◽  
Community Structure ◽  
Descriptive Statistics ◽  
Wine Industry ◽  
The Internet ◽  
The World ◽  
Credible Information ◽  
Do So ◽  
The Way

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.

scholarly journals Media consumption of different cohorts: TV and Internet

2020 ◽  
Vol 20 (3) ◽  
pp. 560-571
Author(s):  
M. M Nazarov ◽  
V. N Ivanov ◽  
E. A Kublitskaya
Keyword(s):  
High Speed ◽  
Mass Scale ◽  
Mobile Internet ◽  
The Internet ◽  
Media Consumption ◽  
Moderate Increase ◽  
Tv Viewing ◽  
Mode Of Life ◽  
Russian Media ◽  
The Media

The article considers the dynamics of the TV and Internet consumption of different cohorts under the dramatic changes in the Russian media landscape. In the last decade, the media environment has reached the mass scale in the use of the latest communication technologies based on the high-speed mobile Internet and its various apps. The results of the comparison of the studies of 2012 and 2017 indicate multidirectional trends: an increase in the average daily time of the Internet use in the middle-age and partly elder cohorts, and a moderate increase in the younger groups. The duration of TV viewing is a cyclic phenomenon determined by the stages of life cycle and socialization: the TV consumption of the same cohorts tends to decrease in a five-year interval. According to the theory of media substitution, the Internet is partly a functional alternative to TV for it allows the needs of the audience to be more fully satisfied and to develop on the basis of new technological opportunities. The article also considers features of the media consumption of the digital generation (millennials). This group is internally very different: it consists of several age and social-professional subgroups with serious differences in the average daily TV and Internet consumption. All these trends of the media consumption changed under the covid-19 crisis: changes in the mode of life and a fundamentally different information agenda determined an increase in the media use, primarily TV and the Internet. The long-term trend of the gradual decrease of the TV-audience changed: the average TV viewing increased in all cohorts. Under the crisis, the leading functions of the media - information and recreation - are more in demand than before.

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