scholarly journals Does Mass Customization Enable Sustainability in the Fashion Industry?

Author(s):  
D.G.K. Dissanayake
2021 ◽  
pp. 129-140
Author(s):  
О. М. Лагода ◽  
В. В. Гурдіна ◽  
В. О. Пасічник

The aim of the article is to identify the characteristics and creative potential of customization in modern design activities, through which the needs for individualization of clothing at the request of consumers are widely realized. The methodological basis of the study is an integrated approach. The method of analysis and synthesis allowed the consideration of customized production as the interaction of producer and consumer, which determines the demand and competitiveness of the design product, its artistic and aesthetic value. Methods of visual-analytical and functional analysis of customized design objects provided an opportunity to establish the potential and prospects of mass customization, to justify it in terms of individualization of things as a specific consumer choice, as well as the principle of designing design objects in the learning process. It is established that, according to most scientists, customization is, first of all, individualization of the producer's relationship with the consumer. Prerequisites for its active use in the fashion industry, in particular, in design activities, are long overdue. It was found that by satisfying individual customer requests, using flexible production systems, etc., mass customization allows companies in the fashion industry to get rid of excess stocks of finished products that become obsolete too quickly, and makes it possible to make products more attractive. It is shown that the concept of "smart (savings) consumption", for which the principles of customization are extremely promising, can be successfully implemented in the process of providing educational services. The article highlights the theoretical aspects of the essence of customization as a "mass individualization" of design products. The existing principles of clothing customization are analyzed. Possibilities and types of customization in the activity of modern designers against the background of real market conditions are characterized. The potential of customizing in design in general and in the educational process of training fashion designers in particular is shown. The obtained results provide an opportunity to systematize the types, principles and techniques of customization as an experience of practical implementation of the concepts of "smart consumption", individualization and personification in clothing design.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Seolyoung Oh ◽  
Dongae Suh

PurposeThis paper presents a method to fabricate a fitting-mannequin using 3D-scanning, modeling and printing technologies.Design/methodology/approachScan data were obtained from 12 subjects with body size in the average range, selected from 208 women aged 20–29. The 3D-scan data were modified by selecting cross-sections from the cloud data, symmetrizing body shapes and obtaining mean points of body shapes. Fifteen spline curves, generated by connecting the mean points on the X–Y plane, were used as sketches and loft features to create the 3D mannequin models. A lower-body fitting mannequin was printed with polylactic acid plastic using a fused deposition-modeling 3D printer.FindingsThe cross-section circumference discrepancies among the 3D-printed mannequins in each step were within 1%, demonstrating the applicability and reliability of the 3D technologies proposed for mass customization.Originality/valueThe proposed methodology demonstrates the value of using 3D-scanning data to manufacture fitting-mannequins via mass customization. The study demonstrates the possibility and practicality of using 3D techniques to produce commercially viable fitting mannequins for the fashion industry.


2022 ◽  
Vol 14 (1) ◽  
pp. 538
Author(s):  
Jens K. Perret ◽  
Katharina Schuck ◽  
Carolin Hitzegrad

The COVID-19 pandemic has put fashion manufacturers’ needs for optimization in the spotlight. This study argues that mass customization is becoming increasingly instrumental for offering consumers individualized solutions and that suppliers of fashion have to look for more sophisticated solutions in order to face the increasing demand for more sustainable products. With the deduction of a mathematical model derived from production sequencing it became evident that sustainability can be associated with a level production schedule and that cost-based production optimization is useful in achieving holistic sustainability in the fashion industry. The flexibility in the conceived mathematical model specifications allows for a generalizable approach, not limited to a single branch of the fashion industry. This paper additionally delivers a cost-based optimization approach which fashion companies, operating in a mass customization production layout, can easily implement without extensive know-how. The proposed two-stage algorithm is based on the concept of level scheduling. In a first stage, the algorithm determines a feasible production sequence in a time-efficient way while, in the second stage, it further advances the efficiency of the solution. Thus, it offers a framework to optimize a production in a mass customization environment and can contribute to a company taking major steps towards a holistic sustainable orientation as available resources are used more (cost) efficiently.


Author(s):  
Vike Martina Plock

This chapter analyzes the role of fashion as a discursive force in Rosamond Lehmann’s 1932 coming-of-age novel Invitation to the Waltz. Reading the novel alongside such fashion magazines as Vogue, it demonstrates Lehmann’s awareness that 1920s fashion, in spite of its carefully stylized public image as harbinger of originality, emphasized the importance of following preconceived (dress) patterns in the successful construction of modern feminine types. Invitation to the Waltz, it argues, opposes the production of patterned types and celebrates difference and disobedience in its stead. At the same time, the novel’s formal appearance is nonetheless dependent on the very same tenets it criticizes. On closer scrutiny, it is seen to reveal its resemblance to Virginia Woolf’s To the Lighthouse (1927). A tension between imitation and originality determines sartorial fashion choices. This chapter shows that female authorship in the inter-war period was subjected to the same market forces that controlled and sustained the organization of the fashion industry.


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