The Mari Lwyd Has Entered the Chat: Intangible Heritage in the Age of Covid-19
Covid-19 and lockdown measures severely limited social movement and interaction. These protective measures had significant impacts on intangible cultural heritage. In a global context, living and performance based forms of heritage largely ceased, causing damaging interruptions for the continuity of traditional practice. Many traditional practitioners and community groups turned to online video sharing platforms as a means of continuing and communicating their cultural forms. This chapter explores the potential and limitations of digital media as a means of maintaining intangible heritage in extreme scenarios, and questions what lessons need to be learned by heritage practitioners when considering these forms of media as part of heritage safeguarding strategies.