scholarly journals Når museer prioriterer sociale medier. En undersøgelse af 22 danske museers brug af sociale medier

1970 ◽  
pp. 37
Author(s):  
Sigurd Trolle Gronemann
Keyword(s):  
Social Media ◽  
Web Services ◽  
Natural Science ◽  
Narrow Range ◽  
The Other ◽  
Science Museums ◽  
Media Communication ◽  
Use Of Social Media ◽  
The One ◽  
Social Media Communication

Although the use of social media can be regarded as an everyday practice in many museums by now, several studies suggest that museums take monologic communication approaches in their social media communication. This study analyses 22 Danish natural science museums’ use of social media during one month in 2013. The findings confirm that the use of social media on museums’ own websites is generic in nature, not integrated with content, and monologic in form. Conversely, many museums deliver just the opposite mode of communication on Facebook where they initiate a broad range of dialogic genres featuring intense publication activities and high rates of response. The article discusses how the identified trends on the one hand emphasise that many museums have embraced a deportalised communications approach, while the trends on the other hand still demonstrate a very narrow range of web services beyond Facebook.

scholarly journals Social media communication: content analysis of Indonesian parliament instagram account

2021 ◽  
Vol 5 (3) ◽  
pp. 746-763
Author(s):  
Achmad Jamil ◽  
Eriyanto Eriyanto
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
House Of Representatives ◽  
Media Communication ◽  
Dialogic Communication ◽  
The Public ◽  
Thematic Units ◽  
The Republic ◽  
Use Of Social Media ◽  
Social Media Communication

This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.

Hate online: The creation of the “Other”

2019 ◽  
Vol 15 (2) ◽  
pp. 183-208
Author(s):  
Maloba Wekesa
Keyword(s):  
Social Media ◽  
Edmund Husserl ◽  
Green Light ◽  
Phenomenological Approach ◽  
The Other ◽  
Religious Leaders ◽  
Media Communication ◽  
Functional Features ◽  
The Creation ◽  
Social Media Communication

AbstractSocial media has redefined the thinking around the capacity and intensity of interaction among individuals and groups of people across national and international borders. Messages on social media are instantaneous, unhinged to interpretation and inherently dialogic. Through app designs that encourage near addiction to use in various platforms, it is becoming more probable that public debates and social protests start, are fanned and may even be resolved online in these platforms. Many state actors including politicians, religious leaders and social commentators have exploited social media to drive their agenda; personal or otherwise. The anonymity and direct accessibility granted by social media to these actors have given them a brazen green light to promote hate online and a platform for divisive and anarchist agenda. In this paper, I explore the dynamics of hate in social media; how the “Other” is created and used as the target for hate online using the case of electioneering in Kenya. I will attempt to provide a structure profile of social media communication in Kenya during the electioneering period while correlating this to the functional features that facilitated hate on social media. I will deconstruct how the “Other” is created by examining discourse arguments and the underlying subjective benefits in the creation of the “Other”. I will then show how anonymity and publicity interact to promote the process of hate online. This paper employs a phenomenological approach, first propounded by Edmund Husserl, to illustrate how misinformation creates the “Other” and to profile how hate that is spread online is a by-product of this misinformation. The research validity in this paper is premised on the currency of social media as a new dynamic in communication requiring rigorous academic inquiry.

PERAN PUBLIC RELATIONS ORGANISASI B2B MEMBANGUN BRAND IMAGE MELALUI JEJARING SOSIAL PROFESIONAL LINKEDIN (STUDI KASUS MITSUBISHI FUSO)

2021 ◽  
Vol 6 (2) ◽  
pp. 156
Author(s):  
Suci Sitoresmi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Brand Image ◽  
Media Communication ◽  
Brand Association ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
Business To Business

Social media communication still not becoming key focus in business to business (B2B) organization. In fact, social media utilization in supporting company activities continues to develop. This condition requires B2B companies to adapt to the tremendous use of social media nowadays. LinkedIn is a media social platform which has the same ‘professional’ audience with B2B organizations, including professional executive, decision makers, and top-level-management. The purpose of this writing is to determine how does the role of B2B public relations in building brand image through LinkedIn. This research was conducted through a qualitative approach with a case study method. The results show that the role of B2B public relations in building brand image through LinkedIn can be done by creating LinkedIn contents that considering the dimensions of brand image, namely brand identity, brand personality, brand association, brand behavior and attitude, and brand competence and benefit.

scholarly journals Social Media and Intangible Cultural Heritage for Digital Marketing Communication: Case of Marrakech Crafts

2020 ◽  
pp. 121-127 ◽  
Author(s):  
Ichraq Hammou ◽  
Sabrine Aboudou ◽  
Youssef Makloul
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Marketing Research ◽  
Strong Relationship ◽  
Intangible Cultural Heritage ◽  
Media Communication ◽  
Intangible Heritage ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
The Relationship

Morocco is endowed with an intangible cultural heritage of great interest at the global level, to which Moroccan craftsmanship, for which it is widely known internationally, makes a significant contribution. In today's, the notion of heritage is continuously expanding, experiencing an almost unlimited extension. The intangible heritage increasingly occupies a prominent place in the planning of several bodies, whose aim is to raise awareness among nations of the need to protect their cultural diversity and to help them to develop projects for the safeguarding and preservation of this category of heritage. The majority of marketing research has not addressed the issue of the relationship between social media communication and the promotion of intangible cultural heritage in the sense that there is an information deficit in addressing this issue. The concept of social media communication represents for professionals a lever of great importance since it has become indispensable to a good marketing strategy. It constitutes, in the context of research, a real tool for the promotion of intangible cultural heritage and the enhancement of territories. The main objective of this article is to explore the concept of intangible cultural heritage given the great importance it represents and its relationship with social media communication in the Moroccan context, especially in the promotion, transmission and even the safeguarding of this wealth. The study used a multidisciplinary exploratory in the fields of media communication and territorial marketing. Thus, the study focused on the two concepts: intangible cultural heritage and communication through social media, while analysing the nature of their interrelation in general and more specifically the relationship between communication through social media and the promotion of Marrakech handicrafts as part of Morocco's intangible cultural heritage. The results of this empirical study of an exploratory nature, conducted among 14 experts operating in the Moroccan handicrafts sector, demonstrated the existence of a strong relationship between the use of social media communication and the promotion of Moroccan intangible cultural heritage and more specifically the intangible cultural heritage of the city of Marrakech through the development and enhancement of its handicraft products. Keywords communication, intangible cultural heritage, Marrakech, Moroccan craftsmanship, social media.

scholarly journals An Appropriate Set of Skills for Limiting the Spread of Fake News

2021 ◽  
Vol 13 (1) ◽  
pp. 71-80
Author(s):  
Nicoleta Acomi ◽  
Luis Ochoa Siguencia ◽  
Ovidiu Acomi
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Online Survey ◽  
Fake News ◽  
Primary Research ◽  
Media Communication ◽  
Analytical Skills ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
The Eu

The diversity of news distributed via social media communication channels exposes citizens to large scale disinformation including misleading and false information. In this context of the massive use of social media and considering the EU Youth Strategy 2019-2027 with regards to democracy, there is a strong need for analytical skills. The main problem is the reduced level of commitment of people to evaluate social media news and to develop the proper analytical skills. This paper aims at exemplifying the utility of conducting survey-based primary research for identifying the most appropriate analytical skills for dealing with fake news. The research method consists of establishing and distributing a questionnaire targeting various categories of people. Feedback was collected through an online survey in 2020. The questionnaire included category questions aiming at analysing the responses from the age, youth category and time spent online perspective. This approach is thought to provide data of sufficient quality and quantity to meet the objective of identifying the most appropriate analytical skills for dealing with fake news. The results of this study emphasize the views of respondents with regards to fake news approach, the extent to which various categories of people are checking the news before sharing, as well as the preferred criteria used for verifying the correctness of the news from social media. Based on the analysis of the results, the author proposed a set of solutions to empower youth to evaluate fake news and to detect disinformation campaigns across social networks.

scholarly journals Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach

Religions ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 190 ◽  
Author(s):  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska ◽  
Iwona Leonowicz-Bukała
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Theoretical Background ◽  
The Other ◽  
The Media ◽  
Use Of Social Media ◽  
The One ◽  
The Church

This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular conditions. The evangelising role of the Catholic media cannot be separated from the opinion-forming function. The main objective of the project is, firstly, to assess the marketing potential of social media used by the aforementioned weeklies and secondly, to complement the previously described online presence of religious entities in the context of the mediatization of religions. This paper—as the theoretical background of the research—presents the detailed interdisciplinary literature review on the issues crucial for the project, as well as the methodological introduction to our study.

Food retailing marketing management: social media communication for healthy food

2019 ◽  
Vol 47 (9) ◽  
pp. 928-956 ◽  
Author(s):  
Antonella Samoggia ◽  
Aldo Bertazzoli ◽  
Arianna Ruggeri
Keyword(s):  
Social Media ◽  
Food Products ◽  
Healthy Food ◽  
Marketing Management ◽  
Management Approach ◽  
Media Communication ◽  
Content Type ◽  
Communication Content ◽  
Use Of Social Media ◽  
Social Media Communication

Purpose Healthy food sales have increased in recent decades. Retailers are widening their marketing management approach, including the use of social media to communicate with consumers and to promote healthy food. The purpose of this paper is to investigate European retailers’ social media communication content used to promote healthy food products, by analysing retailers’ Twitter messages and accounts characteristics, retailers’ Twitter messages content on healthy food and retailers’ Twitter accounts orientation on healthy food. Design/methodology/approach Data include approximately 74,000 tweets sent in 2016 from 90 corporate and brand accounts. The tweets were sent by the top 36 European retailers. Data elaboration includes quantitative content analysis of Twitter messages, which is used to identify healthy food categories’ occurrences and co-occurrences. Then, multiple multivariate-linear regression analyses explore the relation between retailers’ characteristics and healthy food messaging and between the overall content of retailer accounts and a healthy food focus. Findings The vast majority of retailers’ tweets on healthy food issues mainly address general health and sustainability issues. Tweets about food health and nutrition refer to food types, meals or consumer segments. Tweets about food sustainability refer to general issues. Analysis of retailer accounts shows that the larger the retailer is, the lower the relevance of healthy food. Retailers with high numbers of tweets and followers tend to decrease their attention to healthy food promotion. Compared to retailers with lower revenues, retailers with higher revenues tend to send a higher number of tweets that focus on healthy food but the incidence is lower compared to the overall accounts’ messaging. Research limitations/implications As the study focuses on a single category of food products, further research into other categories of retail products may contribute to a wider perspective. Future research may include graphical content/emoticons and extend the analysis to other social media platforms. Finally, social media data allow studies to cover a wide geographical area. However, in order to also value non-English written messaging, this research introduces some approximations in language interpretation. Practical implications The research provides insights into how retailers use social media and provides an overview of how retailers manage their social media communication in one of the most promising food product categories. Retailers manage social media communication content cautiously to minimise controversial issues. This study provides insights into the need to more effectively target the increasing number of social media users. Originality/value The research approach and findings of this study extend prior research on retailers’ communication management by improving the understanding of retailers’ use of social media and marketing communication content for their key products, focusing on healthy food.

scholarly journals Science communication and the issue of trust

2016 ◽  
Vol 15 (05) ◽  
pp. C01 ◽  
Author(s):  
Peter Weingart ◽  
Lars Guenther
Keyword(s):  
Social Media ◽  
General Public ◽  
Science Communication ◽  
The Other ◽  
Research Institutions ◽  
Special Interests ◽  
Other Hand ◽  
Use Of Social Media ◽  
The One

Science communication, whether internally or to the general public depends on trust, both trust in the source and trust in the medium of communication. With the new 'ecology of communication' this trust is endangered. On the one hand the very term of science communication has been captured by many different actors (e.g., governments, PR experts, universities and research institutions, science journalists, and bloggers) apart from scientists themselves to whom science communication means different things and whose communication is tainted by special interests. Some of these actors are probably more trusted by the general public than others. On the other hand, the channels that are used to communicate science are also not trusted equally. Particularly the widespread use of social media raises doubts about the credibility of the communication spread through them.

scholarly journals “Show this thread”: policing, disruption and mobilisation through Twitter. An analysis of UK law enforcement tweeting practices during the Covid-19 pandemic

Crime Science ◽  
2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Manja Nikolovska ◽  
Shane D. Johnson ◽  
Paul Ekblom
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Communication Strategies ◽  
Crime Reduction ◽  
Policy Makers ◽  
Media Communication ◽  
Criminal Opportunity ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
The Impact

Abstract Crisis and disruption are often unpredictable and can create opportunities for crime. During such times, policing may also need to meet additional challenges to handle the disruption. The use of social media by officials can be essential for crisis mitigation and crime reduction. In this paper, we study the use of Twitter for crime mitigation and reduction by UK police (and associated) agencies in the early stages of the Covid-19 pandemic. Our findings suggest that whilst most of the tweets from our sample concerned issues that were not specifically about crime, especially during the first stages of the pandemic, there was a significant increase in tweets about fraud, cybercrime and domestic abuse. There was also an increase in retweeting activity as opposed to the creation of original messages. Moreover, in terms of the impact of tweets, as measured by the rate at which they are retweeted, followers were more likely to ‘spread the word’ when the tweet was content-rich (discussed a crime specific matter and contained media), and account holders were themselves more active on Twitter. Considering the changing world we live in, criminal opportunity is likely to evolve. To help mitigate this, policy makers and researchers should consider more systematic approaches to developing social media communication strategies for the purpose of crime mitigation and reduction during disruption and change more generally. We suggest a framework for so doing.

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