scholarly journals Changes in Customer Preferences for Furniture in Slovenia

2020 ◽  
Vol 71 (2) ◽  
pp. 149-156
Author(s):  
Matej Jošt ◽  
Leon Oblak ◽  
Ivana Perić ◽  
Andreja Pirc Barčić ◽  
Martina Nosáľová ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Purchase Decisions ◽  
Furniture Industry ◽  
Customer Preferences ◽  
Insight Into ◽  
New Retailers ◽  
Customer Demands

In the last decade, the Slovenian furniture industry market has experienced a number of changes, especially with the arrival of new retailers on the market. The situation is such that furniture manufacturers and retailers are still trying to determine the best ways to adjust to new customer demands. A well known thing is that customer satisfaction is the key component for the success of the business. In order for companies to be more successful, it is important to get better insight into customers’ needs and wants. In line with this, the purpose of this study, which compare the surveys conducted in 2010 and 2019, was to observe and analyse changes in the preferences of customers for furniture: materials, attributes, and styles when deciding on new furniture in Slovenia. The results of this research showed that customers’ preferences for furniture materials have changed in the last decade. Similarly, the factors that influence their purchase decisions when buying interior and exterior furniture have changed as well. It was found that wood was widely preferred as a furniture material among the respondents in both years studied.

The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa)

2021 ◽  
Vol 4 (1) ◽  
pp. 157-172
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Christiani Junita
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Product Price ◽  
Average Value ◽  
Decision Variables ◽  
Post Purchase ◽  
The City

A B S T R A C TThe research objective is to determine the effect of: marketing mix variables(product, price, location and promotion) on purchasing decision variables,marketing mix variables on customer satisfaction variables, purchasing decisionvariables on customer satisfaction variables at Royal Garden Residence Balihousing with purchase decisions as a mediating variable. . This research wasconducted in the city of Bali, with the object of research being the residentialconsumers of Royal Garden Residence Bali as the population in this study, with asample size of 150 respondents and using random sampling techniques. The datacollection method is in the form of an online questionnaire via google form andwhatsaap due to the situation in Indonesia which is currently being hit by theCovid-19 pandemic. The results of this study indicate that respondents have a goodperception of the variable marketing mix, purchase decisions and post-purchasesatisfaction Royal Garden Residence Bali. This is because the average value for allresearch variables is greater than 4 on the Likert scale. The results showed that themarketing mix variable both simultaneously and partially had a positive andsignificant effect on housing purchase decisions and the marketing mix variablehad a positive and significant effect both simultaneously and partially on consumersatisfaction after purchasing Royal Garden Residence Bali housing, and purchasingdecisions had a positive and significant effect. significant on consumer satisfactionafter purchasing the Royal Garden Residence Bali housing. Then the research alsoproves that there is an indirect influence of the marketing mix variable on consumersatisfaction after purchasing the Royal Garden Residence Bali housing through thepurchase decision. Promotion is the most dominant variable in increasingconsumer purchasing decisions for Royal Garden Residence Bali housing.

scholarly journals Is Customer Satisfaction Driving Revenue A Longitudinal Analysis With Evidence From The Banking Industry

2011 ◽  
Vol 2 (1) ◽  
Author(s):  
Gerhard Winkler ◽  
Markus S. Schwaiger
Keyword(s):  
Customer Satisfaction ◽  
Banking Industry ◽  
Positive Impact ◽  
Time Lag ◽  
Retail Banking ◽  
Long Run ◽  
Long Term Impact ◽  
Insight Into ◽  
Longitudinal Dataset

The connection between customer satisfaction and the financial performance of companies has been under academic scrutiny for quite some time. Evidence regarding the long term impact of customer satisfaction is however relatively scarce. Furthermore, research has so far often neglected potential industry idiosyncrasies in estimating the consequences of changes in customer satisfaction. We provide an insight into the overall long run impact of customer satisfaction on operating revenues based on a longitudinal dataset for the Austrian retail banking industry. Our results corroborate the intuition of a positive long run effect of satisfaction on revenues. We can show, that a time lag of 1,5 years has to elapse for satisfaction to have a positive impact on sales.

scholarly journals The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variables in PT. Nureka Bintang Abadi

2020 ◽  
Vol 5 (3) ◽  
pp. 123-128
Author(s):  
Riko Cahyo Pribadi ◽  
Abdul Rivai ◽  
Suharto
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Causal Relationship ◽  
Consumer Satisfaction ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Independent Variable ◽  
Relationship Of

This study aims to determine the effect of emotional marketing and marketing strategies on purchasing decisions through customer satisfaction. This study uses an explanatory analysis approach, meaning that each variable presented in the hypothesis will be observed by testing the causal relationship of the independent variable to the dependent variable. The population in this study were customers of PT. Nureka Bintang Abadi. While the sample used includes 60 company customers who make purchases. The results showed that emotional marketing had a significant effect on purchasing decisions. Marketing strategy has a significant impact on purchasing decisions. Consumer satisfaction has a significant effect on purchasing decisions. Emotional marketing has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. The effect of emotional marketing and marketing strategies on direct purchasing decisions is smaller than through customer satisfaction. In this case, it can be said that customer satisfaction is an intervening variable.

scholarly journals ANALYSIS OF PRICE FACTORS AND PRODUCT QUALITY ON PURCHASE DECISIONS THROUGH CONSUMER SATISFACTION OF MINROSE PRODUCTS IN TEACHING FACTORY PROCESSING DIVISION OF TEGALAMPEL 1 STATE VOCATIONAL SCHOOL OF BONDOWOSO VOCATIONAL SCHOOL

2019 ◽  
Vol 10 (1) ◽  
pp. 23
Author(s):  
Mirza Marditasari ◽  
Hariadi Subagja ◽  
Kasutjianingati Kasutjianingati
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Indirect Effect ◽  
Consumer Satisfaction ◽  
Vocational School ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Processed Products ◽  
Processing Division

Rosela (Hibiscus sabdariffa L.) is used for drinks because it contains organic acids, polysaccharides, and flavonoids that are useful in preventing cancer, controlling blood pressure, promoting blood circulation, and promoting defecation, so it is feasible to be developed. Teaching Factory Tegalampel Bondowoso Processing Division of the PP Negeri 1 Vocational School captures the potential for the development of rosella by producing Minrose processed products, ready-to-drink and healthy packaging drinks from Rosela flowers as one of the superior products suitable for consumption for all people. Sales fluctuations assume that managers need to conduct studies by conducting price policies and building positive perceptions about product quality through customer satisfaction for purchasing decisions. Researchers used samples to consumers or buyers of Minrose products at the age of 15 to 60 as many as 70 people. This study uses path analysis analysis method that shows the results that the price affects consumer satisfaction (ρX1.Z = 0.387 with Sign. 0.001), product quality has an effect on customer satisfaction (ρX2.Z = 0.294 with Sign. 0.009), the price has no effect on purchasing decision (ρX1.Y = 0.046 with Sign. 0.630 and Indirect effect = 0.157 and Total Coefficient = 0.203), product quality affects purchasing decisions (ρX2.Y = 0.457 with Sign. 0,000 and Indirect effect = 0.117 and Total Coefficient = 0.576 ), consumer satisfaction affects the purchasing decision (ρZ.Y = 0.407 with Sign. 0,000) Minrose products at the Teaching Factory of the Processing Division of SMK PP Negeri 1 Tegalampel Bondowoso.

Value Creation

2013 ◽  
pp. 188-206
Keyword(s):  
Customer Satisfaction ◽  
Value Chain ◽  
Customer Value ◽  
Use Value ◽  
Value Chain Analysis ◽  
Organizational Capability ◽  
Customer Preferences ◽  
Chain Analysis ◽  
Intangible Factor

The ultimate goal of price value chain analysis is building an organizational capability for developing sustainable response in the market as well as among the consumers. This chapter highlights that the price-value chain is directly associated with the profit and growth of the company that is stimulated by customer preferences on price and brand loyalty. The customer satisfaction is largely influenced by the quality of price, perceived use value of products and services, and the value for money with reference to the prices offered by the firm. Hence, the price-value chain is created by customer satisfaction, perceived use value, loyalty, productive employees of the firm, and competitive advantage in price offerings. Approaches for measuring the customer value as an intangible factor, which has a significant role in influencing the buying decisions is also discussed in this chapter.

scholarly journals Consumer Needs for Hand-Touch Product Designs Based on the Experience Economy

2019 ◽  
Vol 11 (7) ◽  
pp. 2064 ◽  
Author(s):  
Jui-Che Tu ◽  
Cheng-Hsueh Yang
Keyword(s):  
Product Life Cycle ◽  
Economic Value ◽  
Sensory Stimulation ◽  
Purchase Decisions ◽  
Quality Factors ◽  
Experience Economy ◽  
The Sustainable Development ◽  
Study Results ◽  
Tactile Sensations ◽  
Insight Into

Hand-touch products are products that emphasize tactile sensations. These products can generate sensory stimulation and create memorable experiences for consumers, thereby driving purchase decisions. The economic value of hand-touch products is undoubtedly associated with the experience economy. Consumers generally focus on how much experience value is created by the hand-touch product itself. This study adopted the experience economy perspective to investigate the development of hand-touch products. To gain further insight into consumers’ product needs and place the focus of product development on the most important aspects, this study primarily adopted a questionnaire survey and Kano’s two-dimensional model to classify quality factors. In addition, the relative majority method was used to classify quality factors into five major categories: Attractive quality, One-dimensional quality, Must-be quality, Indifferent quality, Reverse quality. The study results showed that: (1) Consumers valued the sense marketing of hand-touch products. (2) Timely use of other marketing approaches enables a product to effectively meet customers’ needs. (3) Use of Cross Analysis to Identify Top-Priority Factors. This study’s findings on the true needs of consumers for hand-touch products can enhance and improve product life cycle, thereby achieving the sustainable development of products.

scholarly journals PERAN KEPUASAN KONSUMEN MEMEDIASI HUBUNGAN KUALITAS PRODUK DAN PERSEPSI HARGA DENGAN KEPUTUSAN PEMBELIAN ULANG

2020 ◽  
Vol 9 (4) ◽  
pp. 1379
Author(s):  
Ida Ayu Prayoni ◽  
Ni Nyoman Rsi Respati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchase Decisions ◽  
Price Perception ◽  
Analysis Techniques ◽  
Probability Methods ◽  
Scale Data

This study aims to determine the effect of product quality and price perception on consumer satisfaction and repurchase decisions on consumers who buy and use Pepsodent toothpaste. This research was conducted in Denpasar City with a sample size of 105 respondents with non-probability methods in the form of purposive sampling. Data collection was carried out through questionnaires with as many as 15 indicators measured using a Likert scale. Data analysis techniques used in this study are path analysis techniques with classical assumption test and sobel test. The results of the study stated that the variables of customer satisfaction, product quality variables and price perception variables had a positive and significant effect on repurchase decisions. Keywords: product quality, price perception, customer satisfaction, repeat purchase decisions

scholarly journals The Use of Gamification in Gastronomic Questionnaires

2020 ◽  
Vol 14 (02) ◽  
pp. 101
Author(s):  
David Prott ◽  
Martin Ebner
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Completion Time ◽  
Entrepreneurial Activity ◽  
Online Questionnaire ◽  
Customer Needs ◽  
Customer Preferences ◽  
Game Mechanics ◽  
Open Questions ◽  
Game Elements

Obtaining customer opinions and customer wishes is increasingly becoming an important part of any entrepreneurial activity for determining customer satisfaction and, subsequently, optimizing products and services as well as strengthen customer loyalty. In catering, there are several ways to capture the guest’s satisfaction or dissatisfaction, as well as customer preferences and customer needs across different channels. One way to obtain a customer’s opinion is to provide a digital online questionnaire. Unfortunately, the participa-tion of guests in such surveys is usually low. In addition, many online question-naires are aborted prematurely, and questions which require an individual text answer are often left unanswered. Gamification is a process to use game ele-ments, game techniques and game mechanics from games in a different context in order to motivate and force people to do certain activities. This paper dis-cusses whether the use of game elements in an existing gastronomical online questionnaire enhances the engagement of users and whether customer satisfac-tion remains the same. Based on an existing gastronomical online questionnaire from the company ITELL.SOLUTIONS GmbH a gamified questionnaire vari-ant has been developed. Game elements such as points, badges, avatar, story, progress bar and instant feedback have been included. The investigation showed that the use of gamification in questionnaires on open questions did not worsen the involvement of users. The customer satisfac-tion remained unchanged by the embedding of game elements too. Users of the expanded game questionnaire tended to give more precise and longer answers. The completion time also slightly increased for the gamified questionnaire. A direct comparison between the two variants of the questionnaire, showed that users preferred the design of the gamified questionnaire.

scholarly journals Assessment of Innovation and Its Impacts on the Organisation in a Public Sector Organisation

2018 ◽  
Vol 3 (1) ◽  
pp. 25
Author(s):  
Ishmael Ramorula ◽  
JE Agolla
Keyword(s):  
Public Sector ◽  
Customer Satisfaction ◽  
Developing Country ◽  
Business Performance ◽  
Prima Facie ◽  
The Other ◽  
Prima Facie Case ◽  
Sector Organisation ◽  
Overall Performance ◽  
Insight Into

The paper presents an attempt to provide an assessment of innovativeness of the Botswana public sector and how its impacts on the overall business performance. To accomplish the study aims, a survey of a selected public sector organisation was carried out to gather information on the innovativeness and the impacts thereof on the overall performance of the sector. The hypotheses were tested using multivariate statistics. The study reveals that product and customer satisfaction are good predictors of innovativeness of organisation and have impact on the overall business performance. The other remaining variables did not indicate significance on the innovativeness and impacts on the selected public organisation’s overall business performance. The present study’s limitation is the focus on one public sector organisation. However, the study provides an insight into the innovativeness of Botswana’s public sector and the impacts on the selected public sector’s overall business performance. In addition, the study offers some recommendation on how the organisation can make use of the remaining variables to enhance its innovativeness. The study offers prima facie case of public sector innovativeness from a developing country, where little is known about innovation capabilities of the sector. Furthermore, the paper provides a more generalised, products and customer satisfaction as predictors of organisation innovativeness.

The influence of Islamic attributes and religious commitments toward halal wellness services customer satisfaction and loyalty

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nurdin Sobari ◽  
Andyan Kurniati ◽  
Hardius Usman
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
User Satisfaction ◽  
Religious Commitment ◽  
Experiential Marketing ◽  
Content Type ◽  
Goods And Services ◽  
Customer Preferences ◽  
Practical Implications ◽  
Customer Satisfaction And Loyalty

Purpose This study aims to analyze the behavior of Indonesian Muslim consumers toward halal wellness services, especially to determine the effect of Islamic attributes providing halal wellness services and customer religious commitment as a moderating variable on customer satisfaction and loyalty. Design/methodology/approach The study was carried out by surveying 260 respondents from 13 Muslim salon outlets in the Jabodetabek area as research samples. Furthermore, a quantitative approach with moderated regression analysis is used as an analytical tool to test the research hypothesis. Findings The study found that embedding Islamic attributes in a halal service correlated positively with customer satisfaction. Four of the six dimensions of Islamic attributes that provide halal wellness services have a significant influence on customer satisfaction and loyalty. In addition, it was found that the moderating effect of religious commitment variables was only significant on two Islamic attributes, namely, Muslim goods and services and halal labeled products. Research limitations/implications This study was conducted with samples taken from only one brand of muslimah salon in Jabodetabek area. So that generalization needs to be done with caution. Practical implications The paper includes implications for the marketing strategy of halal wellness services industry including the importance of experiential marketing strategy, the moderation between fiqh law compliance and customer convenience and the service customization based on customer preferences. Originality/value This paper gives an understanding of the behavior of halal wellness service users on how halal service attributes affect user satisfaction and loyalty.

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