scholarly journals The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0

2016 ◽  
Vol 8 (6) ◽  
pp. 89
Author(s):  
Giuseppe Granata ◽  
Antonio De Filippo
Keyword(s):  
Social Media ◽  
Social Network ◽  
Web 2.0 ◽  
Internal Communication ◽  
Digital Marketing ◽  
Participatory Management ◽  
Enterprise 2.0 ◽  
The Social ◽  
Commercial Communication ◽  
The Web

<p>From its birth to the nowadays lifestyle, web has strongly changed. Although once it was a “place’’ to find information, now it represents that virtual condition, in which it can be possible to share and collect information, thoughts, desires and doing shopping and so on and so forth.</p><p>Today, the company does not only make just a commercial communication. Instead, there exist many types of interaction: the internal communication, for instance. Enterprise 2.0 is that kind of business that uses the instruments of the web 2.0 both for external and internal communication. It means to use all the digital marketing tools to manage the entire organization, such that we have to think in a participatory management way. Indeed, we have to focus ourselves even more on a participatory organization, where the development of new projects derives from the ones who work into the company. The Social media that can be involved in this field are the same that are used for a commercial communication: social network, blogs, Wikipedia, podcasts, rss feed and so on and so forth.</p><p>Even though there are very few Italian companies that apply the tools of web 2.0 to manage the entire organization, the paradigm of the enterprise 2.0 is slowly taking off.</p><p>The purpose of this work paper is to identify how the company can efficiently adopt the digital marketing instruments, utilizing the participatory management: enterprise 2.0. The adoption of these participatory tools is fundamental, because only through their adoption, it can be possible to reach a vast audience and to satisfy the digital consumer needs, who is no more passive, but he is even more active and critic about the choices he is going to make.</p>

scholarly journals O uso das Mídias e Redes Sociais Digitais na perspectiva da Comunicação Interna

2018 ◽  
Vol 19 (1) ◽  
pp. 42-47
Author(s):  
Mariana Lemos Martins
Keyword(s):  
Social Media ◽  
Social Network ◽  
Organizational Communication ◽  
Social Communication ◽  
Internal Communication ◽  
Exploratory Research ◽  
Analysis Methodology ◽  
Technological Advances ◽  
The Social ◽  
Use Of Social Media

ResumoO presente artigo tem como objetivo discutir aspectos do possível uso das Mídias e Redes Sociais Digitais na perspectiva da Comunicação Organizacional, especificamente, na Comunicação Interna, a partir de pesquisa exploratória. Os avanços tecnológicos são notórios e também fazem parta da Comunicação como um todo. Contudo, o olhar para as Mídias e Redes Sociais Digitais por parte dos gestores é, muitas vezes, pejorativo. No corpo do artigo é feita a análise dos conceitos fundamentais para o entendimento da questão, como Comunicação Organizacional, Comunicação Interna, Mídias Sociais e Redes Sociais. A metodologia de Análise de Conteúdo é aplicada ao corpus de pesquisa, formada pelos artigos encontrados que levam em conta esse determinado assunto e autores reconhecidos da área de Comunicação Social. Conclui-se buscando mostrar a eficiência do uso das Mídias e Redes Sociais Digitais para a melhoria da comunicação interna no ambiente organizacional.Palavras-chave: Comunicação Organizacional. Comunicação Interna. Mídias Sociais. Redes Sociais.AbstractThis article aims to discuss aspects of the possible use of Social Media and Social Network in the perspective of Organizational Communication, but specifically, in Internal Communication, based on Exploratory research. Technological advances are notorious and are also part of Communication. However, the managers’ view of Social Media and Social Networks is often pejorative. In the article, an analysis was performed of the fundamental concepts in order to understand the question, such as Organizational Communication, Internal Communication, Social Media and Social Network. The Content Analysis methodology is applied to research, formed by articles that talk about this particular subject and recognized authors of the Social Communication area. It concludes by trying to show the efficiency of the use of Social Media and Social Network for the improvement of internal communication in the organizational environment.Keywords: Organizational Communication. Internal Comunication. Social Media. Social Network.

Digital Marketing and Grocery Retailing Evidence From a Large Retailer in Italy and Belarus

2019 ◽  
pp. 168-189
Author(s):  
Maria Giovanna Tongiani ◽  
Jacopo Carfora ◽  
Anastasiya Reut
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Multiple Channels ◽  
Grocery Retailing ◽  
The Social ◽  
Marketing Activities ◽  
Distribution Sector ◽  
Different Characteristics ◽  
The Web

Today the competition in the distribution sector is becoming increasingly more cut-throat and consumers have multiple channels to choose from for making their purchases, each with different characteristics and use methods. The objective of this chapter is to obtain information and identify the elements that allow for highlighting the ability of the grocery retailers who use the web and the social media to expand their own reference markets and establish lasting relationships with the consumers, establishing high loyalty rates of the same. The basic idea is that of verifying the importance for the enterprises operating in the grocery sector both in Italy and Belarus of setting up an e-commerce website, and of making the means and instruments available to the clientele to allow them to shop in different ways to the traditional one. The information will be acquired by means of interviews with customers of a retailer in Italy and a retailer in Belarus. The analyses of the results will provide useful indications concerning the marketing activities of the retailers in both countries.

scholarly journals Metadata Extraction Analysis: A Review of Video Data in Effect to Social Media Compression

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Dawn Iris Calibo ◽  
Jasmin D. Niguidula
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Video Compression ◽  
Social Networking Sites ◽  
Video Data ◽  
Metadata Extraction ◽  
The Social ◽  
Similarities And Differences ◽  
The Web

In the 21st century, the unending improvement of the web, online networking has made approaches to take advantage to streamline the speed of its webpage. Through metatadta extraction, two of the most well-known social networking sites were subjected to experimentation to see the impacts of video compression using standard parameters when uploaded to the said sites. The assessment demonstrates that both sites display keys similarities and differences. It is further explained in the research the different structures amongst the social network that create the outcome

scholarly journals Social media and personal blogging: Textures, routes and patterns

2009 ◽  
Vol 25 (47) ◽  
pp. 12 ◽  
Author(s):  
Anne Scott Sørensen
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Everyday Life ◽  
The Self ◽  
Space And Place ◽  
Distributed Practice ◽  
The Social ◽  
The Everyday ◽  
The Web

Weblogging (or blogging) is one the social media, characteristic of the web 2.0 generation. In this article, I will present a research on the Danish blogosphere, the focus of which has been on individual and personal blogging. Inspired by media geography, I pursue the idea that personal blogging can be understood as an embodied, collaborative and distributed practice which constitutes a digital realm to be inhabited by its users. Within media geography, the concept of “textures”, taken form Henri Lefevbre and the sociology of everyday life, designates how the self, the everyday and the mundane are spun together and mark out different cultural-material routes in and between space and place, real and virtual and in so doing create different reticular patterns of the commonplace (Falkheimer & Jansson, 2006; Jansson, 2002, 2008). By means of the concepts of textures, routes and patterns, I identify four different genres in personal blogging to be illustrated by four examples from the Danish blog community.

scholarly journals Web 2.0 Tools In Retailing: Benefits Of Their Use And Reasons For Not Using Them

2012 ◽  
Vol 11 (13) ◽  
pp. 1463
Author(s):  
Maria-del-Carmen Alarcon-del-Amo ◽  
Carlota Lorenzo-Romero ◽  
Miguel-Angel Gomez-Borja ◽  
Juan-Antonio Mondejar-Jimenez
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Collective Intelligence ◽  
Field Studies ◽  
Web 2.0 Tools ◽  
The Social ◽  
Software Release ◽  
Internet Environment ◽  
Main Components ◽  
The Web

The term Web 2.0 was introduced by OReilly (2005) as the new stage in the Internet evolution referring to a collection of online applications sharing a number of common characteristics: The Web as a platform, Harnessing of the Collective Intelligence, Data is the Next Intel Inside, End of the Software Release Cycle, Lightweight Programming Models, Rich User Experiences. The term Web 2.0 or Social Media refers to applications enabling the creation, editing and dissemination of user-generated content. These applications are one of the main components of the current Internet environment commonly called Web 2.0. The importance and popularity of the Social Media as marketing tools and communication channels is growing and field studies provide evidence that these can strongly affect consumer behavior. An increasing number of studies suggest that corporate interest on the Web 2.0 domain keeps growing and more and more firms are introducing different social media tools into their daily business routines as well as into their marketing strategies. Despite the fact that thousands of corporations are already seriously engaged or experimenting with the Social Media as marketing tools there is also a high amount of retailers that do not use them. The objective of this study is to analyze the reasons why retailers do not use Web 2.0 tools and the main barriers that they consider to not adopt them, comparing with the retailers that use these tools.

The Challenge of Audience Research on Web 2.0

2011 ◽  
pp. 63-77
Author(s):  
Romana Andò
Keyword(s):  
Social Media ◽  
Social Network ◽  
Quantitative Study ◽  
Quantitative Research ◽  
Social Network Sites ◽  
Audience Research ◽  
Media Audiences ◽  
The Social ◽  
Critical Issues ◽  
The Web

One of the latest developments in audience research deals with the analysis of the views and opinions that individuals express in the social media web, where audiences share videos, comments, and grassroots productions about media contents. The wealth of information available on the web, the power of world of mouth, the relevance of phenomena such as blogs, microblogs, and social network sites, combined with the urgent need to monitor, control, and predict audience behavior has led empirical research – both academic and market-driven – to exhibit a renewed interest in quantitative research, with the aim of transforming the depth of content and the interpretative frames produced by audiences in standardized search categories. The aim of this chapter is, therefore, to reflect on sentiment analysis and its applications to the social web, reflecting on the opportunity to apply the instrument to media audiences, considering the context of the research, the critical issues relating to this approach, and the perspectives which relate to quantitative study.

scholarly journals Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na Facebooku

Adeptus ◽  
2017 ◽  
Author(s):  
Iwona Zielińska
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Science Communication ◽  
Public Support ◽  
Communication Tools ◽  
Web 2.0 Tools ◽  
The Social ◽  
New Research ◽  
The Web

The influence of the social media on science communication: strategies of GMO opponents on FacebookThe aim of the article is to discuss a growing role of the social media in science communication. Unlike in traditional mass media – TV, radio, press – the Web 2.0 tools allow to convey a much wider representation of opinions on science and technology, including those opposing or questioning the mainstream research. This paper presents the strategies of communication used by one of the biggest Polish anti-GMO groups on Facebook (“GMO To Nie To”) to raise their arguments and gain public support. It concludes that the use of new communication tools such as the social media introduces inevitable changes in the dynamic of science communication, which opens new research opportunities. Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na FacebookuCelem artykułu jest wskazanie na rosnącą rolę mediów społecznościowych w komunikacji naukowej. W przeciwieństwie do mediów tradycyjnych – telewizji, radia i prasy – narzędzia, jakie oferuje Web 2.0, pozwalają na reprezentację daleko bardziej różnorodnych opinii na temat nauki i technologii, również tych, które przeciwstawiają się powszechnie uznawanym wynikom badań lub je kwestionują. W dalszej części artykułu wskazane zostały strategie komunikacyjne największej na polskim Facebooku grupy skupiającej przeciwników GMO („GMO To Nie To”), stosowane, by zyskać wsparcie dla swoich racji i argumentów. Artykuł kończy się konkluzją, że wykorzystanie nowych narzędzi komunikacyjnych, np. mediów społecznościowych, wprowadza nieuchronne zmiany w dynamice komunikacji naukowej, co otwiera jednocześnie nowe możliwości badawcze.

scholarly journals دور الألتمتريقا في قياس تأثير المنتجات العلمية والفكرية: بحثٌ وثائقيٌ

2020 ◽  
pp. 34-69
Author(s):  
وليد محمد هيكل
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Academic Community ◽  
Research Institutions ◽  
Sources Of Information ◽  
Web Environment ◽  
The Social ◽  
Social Media Platforms ◽  
The Impact ◽  
The Web

Altmetrics is one of the recent impact measures to measure all sources of information without bias or exception. These measurements are completely dependent on the Web 2.0 environment to track posts, comments and public discussions around research products in the social media, as they are not only based on reference citations that are considered in the traditional measurements but considered them as one of the factors in a variety of other measurements. Since the start of talking about these measurements, a number of services and tools have emerged which are developed continuously. Like any new field, it has its supporters and opponents due to the restrictions, problems and manipulations that face the application of these measurements. That is why this study targeted the concept of altmetrics and the advantages of their application, the expected disadvantages behind their use, as well as the methods of manipulation used by researchers and publishers and ways to confront them. The researcher has depended on documentary approach to discuss the topic of altmetrics, and then explain the related terms, and describe them accurately. This study found that the altmetrics is one of the new measurements as a branch of the scientometrics stemming from the informetrics. It mainly focuses on capturing, collecting and analyzing data of the impact of research products on the web environment. Therefore, this study recommends the necessity of concerting the efforts of the academic and research institutions to spread awareness of the use and the application of altmetrics in the academic community, as well as encourages the researchers to publish and share their researches on social media platforms.

Social media activities in Finland: A population-level comparison

2018 ◽  
Vol 26 (1) ◽  
pp. 193-209 ◽  
Author(s):  
Titiana Ertiö ◽  
Iida Kukkonen ◽  
Pekka Räsänen
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Population Level ◽  
Digital Content ◽  
The Internet ◽  
Finnish Population ◽  
Content Creation ◽  
The Social ◽  
Different Types ◽  
The Web

In the Web 2.0 era, consumers of media are no longer mere recipients of digital content, but rather active commentators and cocreators online. However, the Internet rule predicts that 90% of users are passive ‘lurkers’, 9% edit content, and 1% actually create content. This study investigates Finns’ social media activities that apply to content creation, as well as the level of content engagement and sharing. The data come from Statistics Finland and are representative of the Finnish population between the ages of 16 and 74. The results show that Finnish users perceive themselves predominantly as occasional commentators of social media posts. Dissecting the social media activities users engage in, commenting posts is the most popular activity. Gender, age, and education best explain the differences between the types of social media activities investigated. Overall, the study shows that Finns actively engage in different types of online activities as well as the pervasiveness of sociodemographic variables in Finland.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

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