scholarly journals Gaining Competitive Advantage through Marketing Strategies in Container Terminal: A Case Study on Shahid Rajaee Port in Iran

2012 ◽  
Vol 5 (2) ◽  
Author(s):  
Hossein Cheraghi ◽  
Alireza Abdolhosseini Khaligh ◽  
Abbass Naderi ◽  
Alireza Miremadi
Keyword(s):  
Competitive Advantage ◽  
Container Terminal ◽  
Marketing Strategies

University Promotion – Key Factor Of The Use Of Marketing Strategies, In The Context Of Improving The Romanian Higher Education. Case Study

2014 ◽  
Vol 1 (1) ◽  
pp. 633-638
Author(s):  
Madlena Nen ◽  
Cristina Nicolescu ◽  
Crina Rădulescu
Keyword(s):  
Higher Education ◽  
Competitive Advantage ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Foreseeable Future ◽  
Maturity Level ◽  
Scientific Approach ◽  
Key Factor ◽  
University Promotion

AbstractThis scientific approach was triggered by the interest to analyze the ability of Romanian higher education to use the marketing strategies, such as the use of promotion, (as instrument of the marketing mix), as strategies of boosting their competitive advantage. The research final conclusions highlight, however, an incipient crystallization of this ability, standing by the initial statement, according to which the Romanian higher education institutions have not yet reached the maturity level in using the marketing instruments, which calls for, in a fairly foreseeable future, the need to adjust their using manner.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

The application of E-commerce among small medium enterprises : a case study in Kelantan

2007 ◽  
Vol 4 (2) ◽  
pp. 45
Author(s):  
Norudin Mansor ◽  
Che Ismail Long ◽  
Ahmad Ismail Mohd. Annuar
Keyword(s):  
Competitive Advantage ◽  
General Assumption ◽  
The State ◽  
Business Community ◽  
Research Project ◽  
Business Decision ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The research project was conducted to investigate the understanding of E-commerce Application among the SMEs in the state of Kelantan. Focusing on the population of registered members of Dewan Perniagaan Melayu Malaysia, Kelantan, a total of302 respondents were selected to participate in our study. Moving in line with the general assumption of world business community it is agreed that e-commerce application is highly relevant for the survival and meeting the challenges of borderless economy. At the same time, the process of acquiring knowledge and understanding the environment, coping with changes, and speeding up the business decision, able to further enhance the competitive advantage of the SMEs. Using the established model, our investigation focused on 5 identifiable variables to demonstrate its usefulness towards motivating SMEs to adopt e-commerce. Our analysis indicated that all the selected variables were significant towards enhancing the application of e-commerce and thus maintaining competitive advantage in the industry.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

An Integrated Tourism Model based on Local Identity for Ecological, Historical, and Cultural Tourism

2018 ◽  
Vol 3 (7) ◽  
Author(s):  
Natapon Anusorntharangkul ◽  
Yanin Rugwongwan
Keyword(s):  
Environmental Design ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Point Of View ◽  
Local Identity ◽  
Design Elements ◽  
Resources Management ◽  
The North ◽  
North Eastern

The objective of this paper is to study local identity and explore the potential for regional resources management and valuation of the historic environment a case study of the north-eastern provinces of Thailand, for guiding the tourism environmental design elements. The point of view has the goal creative integrate tourism model and product development from local identity embedded localism. This concept advocates the philosophy that tourism businesses must develop products and marketing strategies that not only address the needs of consumers but also safeguard the local identity. 

scholarly journals Evaluation of the energy consumption of container diesel trucks in a container terminal: A case study at Klaipeda port

2021 ◽  
Vol 104 (3) ◽  
pp. 003685042110355
Author(s):  
Tomas Eglynas ◽  
Sergej Jakovlev ◽  
Valdas Jankunas ◽  
Rimantas Didziokas ◽  
Jolanta Januteniene ◽  
...  
Keyword(s):  
Energy Consumption ◽  
Dynamic Properties ◽  
Container Terminal ◽  
Superposition Principle ◽  
Critical Parameters ◽  
Container Transportation ◽  
Industrial Emissions ◽  
Transportation Process ◽  
Diesel Trucks

Introduction: In the paper, we examine the energy consumption efficiency of specialized container diesel trucks engaged in container transportation at a seaport terminal. Objectives: Using the container terminal at Klaipėda in Lithuania as the background for the research, we produced an improved energy consumption model for measuring the theoretical energy consumption and regeneration of diesel trucks at the terminal and provide a comparative analysis. Methods: We created a mathematical model which describes the instantaneous energy consumption of the diesel trucks, taking into account their dynamic properties and the overall geometry of their routes—“Ship-Truck-Stack-Ship”—using the superposition principle. We investigated other critical parameters relevant to the model and provide a statistical evaluation of the transportation process using data from a case study of Klaipėda port, where we collected measurements of container transportation parameters using georeferenced movement detection and logs from wireless equipment positioned on the diesel-powered container trucks. Results: The modeling results showed that an instantaneous evaluation of energy consumption can reveal areas in the container transportation process which have the highest energy loss and require the introduction of new management and process control initiatives to address the regulations which are designed to decrease harmful industrial emissions and encourage novel technologies and thereby increase the eco-friendliness of existing systems. Conclusion: Based on the research results, the article can provide a reference for the estimation of diesel truck efficiency in seaport terminal operations.

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