scholarly journals Social Media and Its Impact on Small Projects: An Empirical Study in the State of Kuwait

2020 ◽  
Vol 13 (10) ◽  
pp. 95
Author(s):  
Khaled Mohammad Khalaf Mohammad Al-Dreban
Keyword(s):  
Social Media ◽  
Small Business ◽  
Demographic Variables ◽  
The State ◽  
Simple Random Sample ◽  
Marketing Activities ◽  
Working Groups ◽  
Study Population ◽  
The State Of Kuwait ◽  
The Impact

The current study aimed at identifying the impact of social media on the small business in the state of Kuwait. The study population consisted of all workers in small business, and they were (720) workers. A simple random sample consisting of (300) workers was selected and (208) were retrieved. The study was distributed according to demographic variables (gender, educational qualification, experience). The study concluded that there is a statistically significant impact of social media on promoting the products of small business in the State of Kuwait through a simple linear regression test. This result indicates that social media influences the positive and noticeable method of promoting small business products. The current study has reached a number of recommendations, the most important of which are: The importance of small and medium companies adopting social media in their activities, especially in marketing and promotion activities, and the and the need to form working groups specialized in social media in these projects to improve the effectiveness of promoting their products, and finally, inviting researchers to study social media and their impact on other marketing activities such as pricing, selling and marketing confidence, customer loyalty and satisfaction.

scholarly journals The Impact of Organization Culture on Service Quality Provided by Ministry of Industry and Trade in the State of Kuwait

2020 ◽  
Vol 14 (5) ◽  
pp. 11
Author(s):  
Jasem Mohammed Jazza Alshemmari
Keyword(s):  
Service Quality ◽  
Significant Relationship ◽  
Organization Culture ◽  
The State ◽  
Quality Level ◽  
High Quality ◽  
Convenience Sample ◽  
Study Population ◽  
The State Of Kuwait ◽  
The Impact

This study aimed to identify the impact of organization culture on service quality provided by Ministry of Industry and Trade in the State of Kuwait, To achieve study goals. A questionnaire was designed and distributed over ministry employees. The study population consists of Ministry of Trade and Industry employees in the State of Kuwait. A convenience sample amounting (100) employees was selected Several results have been concluded namely: There is a of statistically significant relationship impact of prevailing organization culture on service quality provided by the Ministry of Industry and Trade in the State of Kuwait, and there is a growing interest in prevailing organizational culture quality in the ministry, and there is a high quality level that is provided to ministry customers. Several recommendations have been suggested, the most important of which are: to delegate some powers to e employees, and to involve employees in the decisions that are taken and related to their work. Attention has to be paid to non-rigidity in administrative decisions, and to develop the service provided to citizens

scholarly journals The Impact of Talent Management Strategies on the Employees’ Performance in the Ministry of Social Affairs and Labor MOSAL in the State of Kuwait

2020 ◽  
Vol 14 (7) ◽  
pp. 50
Author(s):  
Abdullah Sultan Saleh Al-Majroob ◽  
Mohammad Abdelkareem al Raggad ◽  
Abeer Fawaz Al-Abadi
Keyword(s):  
Management Strategies ◽  
Talent Management ◽  
The State ◽  
Convenience Sample ◽  
Public And Private ◽  
The Public ◽  
Study Population ◽  
The State Of Kuwait ◽  
The Impact ◽  
Social Affairs

Talent management is of great importance to organizations in the public and private sectors, and this study aims to test the impact of talent management strategies on the employees’ performance in the Ministry of Social Affairs and Labor MOSAL in the State of Kuwait. The researchers conducted a study of a practical nature (Empirical) based on the discovery of cause and effect relationships (Causal & effect) between variables. The study population included employees of the Ministry of Social Affairs and Labor in Kuwait. The researchers decided to choose a convenience sample of 150 employees to distribute the questionnaire of the study. It is found that there is an impact of Talent Management Strategies on the employees’ performance in the Ministry of Social Affairs and Labor MOSAL in the State of Kuwait. The researchers recommended that employees in the Ministry of Social Affairs and Labor in Kuwait should be involved in the process of developing plans related to their work.

scholarly journals Understanding Social Media Marketing activities in Western Balkans

2021 ◽  
Vol 72 (6) ◽  
pp. 869-893
Author(s):  
Visar Rrustemi ◽  
Gezim Jusufi
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Probit Regression ◽  
Western Balkans ◽  
Online Consumers ◽  
Marketing Activities ◽  
Business Policies ◽  
The Impact

Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region.

scholarly journals The Impact of Leadership Traits in Developing Organizational Citizenship Behavior - A Practical Study on The Staff of The General Authority of Meteorology and Environmental Protection in Jeddah Province-: أثر السمات القيادية في تنمية سلوك المواطنة التنظيمية: – دراسة ميدانية على موظفي الهيئة العامة للأرصاد وحماية البيئة بمحافظة جدة –

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Sultan Ahmed Alamri, Hassan Abdulqadir Taibah
Keyword(s):  
Environmental Protection ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Main Tool ◽  
Point Of View ◽  
Citizenship Behavior ◽  
Simple Random Sample ◽  
Leadership Traits ◽  
Study Population ◽  
The Impact

This study came with several objectives, most notably to discuss the impact of leadership features in the development of organizational citizenship behavior, from the point of view of employees in The General Authority of Meteorology and Environmental Protection in Jeddah Province. To achieve the objectives of the study, the researcher followed the descriptive analytical method, to conduct this study, in addition to using the questionnaire as a main tool to collect data from the study sample individuals. The study population consisted of 800 employees in The General Authority of Meteorology and Environmental Protection in Jeddah Province. A simple random sample of 260 employees from The General Authority of Meteorology and Environmental Protection in Jeddah Province. The study reached several important results, the most important of which were: There is a statistically significant effect at the level (α ≤ 0.05) of the traits (social- behavioral- personal- professional) of the leader individually, on developing organizational citizenship behavior in its various dimensions (Altruism, graces and sweetness, living conscience) of staff of the General Authority of Meteorology and Environmental Protection in Jeddah Province, Where the coefficient of multiple correlation between the axis of leadership Traits in its different dimensions, and the axis of organizational citizenship behavior in its various dimensions 0.718. In light of the results of the study, the study reached several recommendations as follows: Increased interest in studying the results of the impact of leadership traits in developing organizational citizenship behavior In its various dimensions of staff of the General Authority of Meteorology and Environmental Protection in Jeddah Province, and evaluated in order to allow the field to improve the career work within the authority, and these are a positive effect in reducing the rates of occupational leakage.

Contracts and Information Structure in a Supply Chain with Operations and Marketing Interaction

2016 ◽  
Vol 18 (04) ◽  
pp. 1650014 ◽  
Author(s):  
Fouad El Ouardighi ◽  
Gary Erickson ◽  
Dieter Grass ◽  
Steffen Jørgensen
Keyword(s):  
Supply Chain ◽  
Information Structure ◽  
Wholesale Price ◽  
Revenue Sharing ◽  
Open Loop ◽  
The State ◽  
Current State ◽  
Marketing Activities ◽  
Purchase Rate ◽  
The Impact

The objective of the paper is to study how wholesale price and revenue sharing contracts affect operations and marketing decisions in a supply chain under different dynamic informational structures. We suggest a differential game model of a supply chain consisting of a manufacturer and a single retailer that agree on the contract parameters at the outset of the game. The model includes key operational and marketing activities related to a single product in the supply chain. The manufacturer sets a production rate and the rate of advertising efforts while the retailer chooses a purchase rate and the consumer price. The state of the game is summarized in the firms’ backlogs and the manufacturer’s advertising goodwill. Depending on whether the supply chain members have and share state information, they may either make decisions contingent on the current state of the game (feedback Nash strategy), or precommit to a plan of action during the whole game (open-loop Nash strategy). Given a contract type, the impact of the availability of information regarding the state of the game on the firms’ decisions and payoffs is investigated. It is shown that double marginalization can be better mitigated if the supply chain members adopt a contingent strategy under a wholesale price contract and a commitment strategy under a revenue sharing contract.

The influence of social media marketing activities on customer loyalty

2018 ◽  
Vol 25 (9) ◽  
pp. 3882-3905 ◽  
Author(s):  
Mayank Yadav ◽  
Zillur Rahman
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Positive Influence ◽  
Customer Equity ◽  
Social Media Marketing ◽  
Content Type ◽  
Five Dimensions ◽  
Theoretical Support ◽  
Marketing Activities ◽  
The Impact

PurposeThe purpose of this paper is to examine the impact of perceived social media marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e-commerce context.Design/methodology/approachThe study surveyed 371 students from a large university in India. The data were analyzed via confirmatory factor analysis and the research hypotheses were examined using SEM.FindingsThe study revealed three key findings. First, perceived SMMAs of e-commerce comprise five dimensions, namely, interactivity, informativeness, word-of-mouth, personalization and trendiness. Second, perceived SMMAs of e-commerce have significantly and positively influenced all the drivers of customer equity (CEDs). Third, the CEDs of e-commerce exhibit a significant and positive influence on customer loyalty toward the e-commerce sites.Practical implicationsThis study will help e-commerce managers to boost customer loyalty toward the e-commerce sites through perceived SMMA.Originality/valueThe study is the first to identify five dimensions of e-commerce perceived SMMA. The current study also introduces the stimulus–organism–response model as a theoretical support to connect perceived SMMAs of e-commerce to customers’ loyalty via CEDs. This is supposed to be the first study to examine the impact of perceived SMMA on customer loyalty toward the e-commerce sites via CEDs in the e-commerce industry.

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