scholarly journals Positioning Malaysia as a Tourist Destination Based on Destination Loyalty

2012 ◽  
Vol 9 (1) ◽  
Author(s):  
Mahadzirah Mohamad ◽  
Abdul Manan Ali ◽  
Nur Izzati Ab Ghani ◽  
Ahmad Rusdi Abdullah ◽  
Safiek Mokhlis
Keyword(s):  
Tourist Destination ◽  
Destination Loyalty

scholarly journals The tourist loyalty index: A new indicator for measuring tourist destination loyalty?

2019 ◽  
Vol 4 (2) ◽  
pp. 71-77 ◽  
Author(s):  
Francisco-José Cossío-Silva ◽  
María-Ángeles Revilla-Camacho ◽  
Manuela Vega-Vázquez
Keyword(s):  
Tourist Destination ◽  
Destination Loyalty

The Impact of an Identity Based Destination Image on Destination Loyalty: with Special Reference to Sri Lanka as a Tourist Destination

2019 ◽  
pp. 1-29
Author(s):  
H M Aminda Lakmal
Keyword(s):  
Sri Lanka ◽  
Strong Predictor ◽  
Destination Image ◽  
Brand Community ◽  
Brand Performance ◽  
Tourist Destination ◽  
Destination Loyalty ◽  
Community Associations ◽  
Identity Based ◽  
The Impact

Destination loyalty and destination image are the two major components used in measuring brand performance in the Consumer Based Brand Equity model (CBBE). Measuring brand performance is one of the major streams in branding literature. This study conceptualized destination brand image as a stakeholder co-created value, which is a new conceptualization in branding literature. Thus, brand community associations were added to represent the stakeholder perspective, which includes functional associations, symbolic associations, and experiential associations, all of which ultimately constitute the dimensions of an identity based destination image. A new scale for identity based destination image was developed by conducting an exploratory factor analysis using principal component analysis with promax rotation. This method used 211 responses and measured the impact of identity based destination image on destination loyalty using another 260 responses. The theoretical contribution of this study is the development of a new scale to measure identity based destination image with the addition of brand community associations. Also, brand community associations have been verified as an important and integral dimension of identity based destination image. Thus, identity based destination image can be used as a strong predictor of destination performance. Therefore, destination marketers of Sri Lanka can focus on a combination of functional, symbolic, experiential, and brand community associations when coming up with promotional campaigns to promote Sri Lanka as an attractive tourist destination.

scholarly journals The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam

2021 ◽  
Vol 13 (16) ◽  
pp. 8889
Author(s):  
Vo Viet Hung ◽  
Sandeep Kumar Dey ◽  
Zuzana Vaculcikova ◽  
Le Trieu Hoang Anh
Keyword(s):  
Significant Relationship ◽  
Destination Image ◽  
Research Model ◽  
Tourist Destination ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Tourist Experience ◽  
The Impact ◽  
The Relationship

This research focuses on the impact of the tourist experience on the relationship among destination image, tourist motivation, and tourist satisfaction on destination loyalty by examining the theoretical and empirical evidence on the causal relationship between constructs. A research model was proposed, in which nine hypotheses were developed, and the empirical data were collected from Hue city, which is a major tourist destination in Vietnam. A total of 204 questionnaires were returned, and the data were analyzed using PLS-SEM. The moderating effect of the tourist experience on the impact of the destination image, tourist motivation, and tourist satisfaction on destination loyalty is analyzed in this article. The proposed conceptual model was tested, and the results reveal a significant relationship between the two constructs to destination loyalty (destination image and tourist satisfaction). Furthermore, the findings support the proposed destination loyalty model: destination image, tourist satisfaction directly influenced destination loyalty, and tourist experience play an important role as a moderator in the relationship between tourist motivation and tourist loyalty.

Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

scholarly journals Between Self Congruity, Destination Relationship and Memorable Tourist Experience: An Empiric Study on the Loyalty of Tourist Destination

2019 ◽  
Vol 10 (1) ◽  
pp. 111-123
Author(s):  
Elia Ardyan ◽  
Utomo Wibisono
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Modeling ◽  
Process Data ◽  
Tourist Destination ◽  
Destination Loyalty ◽  
Tourist Experience ◽  
Negative Effect ◽  
The Relationship

This study examines the driving factors that can enhance tourist destination loyalty. Respondents used were 184 domestic tourists who had traveled to Bali. Data were analyzed using Structural Equation Modeling. Amos version 21 is used to process data. These results indicate that destination personality can improve the relationship destination but memorable tourist experience can not enhance it. The personality of a tourist destination enhance self-congruity. The study also found that memorable tourist experiences and the relationship destinations has a positive impact on increasing destinations loyalty. Self-congruity has a negative effect on destination loyalty. One contribution of this research related to showing the memorable tourist experience is more likely to influence loyal decisions than destination relationships.

scholarly journals A systematic approach for predicting loyalty behavior of tourist destinations

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmad Reza Talaee Malmiri ◽  
Roxana Norouzi Isfahani ◽  
Ahmad BahooToroody ◽  
Mohammad Mahdi Abaei
Keyword(s):  
Bayesian Network ◽  
Probability Model ◽  
Influential Factors ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Content Type ◽  
Destination Loyalty ◽  
Repeat Visit ◽  
Destination Area ◽  
The Impact

PurposeDestinations to be able to compete with each other need to equip themselves with as many competitive advantages as possible. Tourists' loyalty to a destination is considered as a prominent competitive tool for destinations. Tourists' loyalty manifests itself in recommendation of the destination to others, repeat visit of the destination and willingness to revisit the destination. Although a plethora of studies have tried to define models to show the relation between loyalty and the antecedent factors leading up to it, few of them have tried to integrate these models with mathematical approaches for better understanding of loyalty behavior. The purpose of this paper is to integrate a tourist destination model with Bayesian Network in order to predict the behaviour of destination loyalty and its antecedent factors.Design/methodology/approachThis paper has developed a probability model by the integration of a destination loyalty model with a Bayesian network (BN) which enables to predict and analyze the behavior of loyalty and its influential factors. To demonstrate the application of this framework, Tehran, the capital of Iran, was chosen as a destination case study.FindingsThe outcome of this research will assist in identifying the weak key points in the tourist destination area for giving insights to the marketers, businesses and policy makers for making better decisions related to destination loyalty. In the analysis process, the most influential factors were recognized as the travel environment image, natural/historical attractions and, with a lower degree, infrastructure image which help the decision maker to detect and reinforce the weak factors and put more effort in focusing on improving the necessary parts rather than the irrelevant parts.Originality/valueThe research identified all critical factors that have the most influence on destination loyalty while driving the associate uncertainty which is significant for the tourism industry. This resulted in better decision-making which is used to identify the impact of tourism destination loyalty.

The Role of Guanxi in Chinese Tourists' Destination Loyalty

2018 ◽  
Vol 22 (3) ◽  
pp. 199-212
Author(s):  
Yao-Chin Wang ◽  
Chun-Chu Bamboo Chen ◽  
Yueh-Hsiu Lin ◽  
Chris Ryan
Keyword(s):  
Perceived Value ◽  
One Dimension ◽  
Tourist Destination ◽  
Destination Loyalty ◽  
Mainland Chinese ◽  
Study Results ◽  
Chinese Psychology ◽  
Chinese Tourists

The theory of guanxi, coming from the work in Chinese psychology, has been widely applied in marketing and management academy. Although tourism scholars have paid considerable attention to Chinese tourists, the use of Chinese psychology in explaining the market remains limited. The purpose of this study is to apply guanxi in explaining Chinese tourists' destination loyalty using Taiwan as a case study of a tourist destination. Based on the guanxi theory, the study results showed that cognitive image, affective image, and perceived value exerted positive influences on destination loyalty. Further, sentiment, one dimension of cognitive image, appears to play a determining role for Mainland Chinese tourists to establish guanxi with Taiwan.

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