scholarly journals Social Media Preferences, Interrelations Between the Social Media Characteristics and Culture: A View of Arab Nations

2019 ◽  
Vol 15 (6) ◽  
pp. 71 ◽  
Author(s):  
Asli Cazorla Milla ◽  
Leonardo Jose Mataruna Dos-Santos
Keyword(s):  
Social Media ◽  
Relevant Literature ◽  
Arab Countries ◽  
Exploratory Research ◽  
Marketing Theory ◽  
Conceptual Approach ◽  
The Social ◽  
Media Channels ◽  
Media Choices ◽  
Media Characteristics

This article is a pioneering theoretical work as an approach from the perspective of combination of social media characteristics and wisdom of crowds. The aim of this article is to conceptualize the social media channels in terms of their characteristics and to discuss the correlation between social media choices and culture. This paper contributes to social media marketing theory by developing a conceptual approach that explains and offers implications pertaining to the relationship between different social media channels in the age of social media. To do this, the relevant literature has been thoroughly reviewed, and exploratory research method has been used. The study also aims to visualize the effect of cultural differences as aligned with the study of Edward Hall (1967) and Gert Hoftstede (1984). Cultural factors exert a broad and deep influence on social media choices. Arab countries are categorized as high-context culture according to Hall's dimensions. The social media reports, Arab Social Media, conducted by Dubai School of Government of the years from 2013, 2013 and 2017 were analyzed. The limited availability of the literature done on the region has limited the scope and analysis of the research. The paper concludes that social media has certain characteristics that interrelate with each other and culture has a moderation effect on the choices.

The Gadamerian hermeneutics for a mesoeconomic analysis of Cultural Heritage

2019 ◽  
Vol 9 (3) ◽  
pp. 300-333 ◽  
Author(s):  
Davide Settembre Blundo ◽  
Anna Lucia Maramotti Politi ◽  
Alfonso Pedro Fernández del Hoyo ◽  
Fernando Enrique García Muiña
Keyword(s):  
Cultural Heritage ◽  
Relevant Literature ◽  
Heritage Management ◽  
Conceptual Approach ◽  
Cultural Heritage Management ◽  
Content Type ◽  
Economic Relations ◽  
The Social ◽  
Innovative Tool ◽  
Interpretative Model

Purpose The purpose of this paper is to explore the application of a hermeneutic-based approach as innovative way to study the Cultural Heritage management in a mesoeconomic space. Design/methodology/approach The paper builds a theoretical framework based on the analysis of relevant literature in the field of cultural economics, heritage economics and conservation and restoration techniques. Then, after having defined the conceptual hypothesis, a hermeneutical interpretative model is designed for the analysis of the processes of Cultural Heritage management with particular regard to the strategies of stakeholder engagement. Findings The research shows how the mesoeconomic space is that border area where it is possible to solve more easily the conflicts that arise as a result of the different expectations of stakeholders. Hermeneutical analysis, applied in iterative form, allows us to find common connections, points of contact and convergences between the interpretative horizons of the various stakeholders. Practical implications The application of the interpretative model allows the identification of the expectations of stakeholders, improving the knowledge of the tangible and intangible attributes of works of art, in order to design appropriate interventions of restoration, conservation and valorization. Social implications The new model of analysis, based on hermeneutic methodology, is designed to understand and describe the social and economic relations between the different stakeholders involved in the management of Cultural Heritage. Originality/value This paper examines for the first time the Cultural Heritage sector within the mesoeconomic area between the micro and the macroeconomy. In addition to this mesoeconomic analysis and conceptual approach, the authors introduce as methodology the economic hermeneutics that represents an innovative tool in the field of economic and business disciplines.

scholarly journals Polarity Classification Tool for Sentiment Analysis in Malay Language

2019 ◽  
Vol 8 (3) ◽  
pp. 259
Author(s):  
Normi Sham Awang Abu Bakar ◽  
Ros Aziehan Rahmat ◽  
Umar Faruq Othman
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
English Language ◽  
Sentiment Lexicon ◽  
The Social ◽  
Polarity Classification ◽  
Media Channels ◽  
Classification Tool

<p>The popularity of the social media channels has increased the interest among researchers in the sentiment analysis(SA) area. One aspect of the SA research is the determination of the polarity of the comments in the social media, i.e. positive, negative, and neutral. However, there is a scarcity of Malay sentiment analysis tools because most of the work in the literature discuss the polarity classification tool in English. This paper presents the development of a polarity classification tool called Malay Polarity Classification Tool(MaCT). This tool is developed based on the AFINN sentiment lexicon for English language. We have attempted to translate each word in AFINN to its Malay equivalent and later, use the lexicon to collect the sentiment data from Twitter. The Twitter data are then classified into positive, negative, and neutral. For the validation purpose, we collect 400 positive tweets, 400 negative tweets, and 200 neutral tweets, and later, run the tweets through our sentiment lexicon and found 90% score for precision, recall and accuracy. Our main contribution in the research is the new AFINN translation for Malay language and also the classification of the sentiment data.</p>

scholarly journals COMBATING INFODEMIC COVID-19: GOVERNMENT RESPONSE AGAINST FAKE NEWS ON SOCIAL MEDIA

2021 ◽  
Vol 14 (2) ◽  
pp. 255
Author(s):  
Andi Luhur Prianto ◽  
Abdillah Abdillah ◽  
Syukri Firdaus ◽  
Muhammad Arifeen Yamad
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Phenomenological Approach ◽  
Public Trust ◽  
Fake News ◽  
Communication Performance ◽  
Government Response ◽  
The Social ◽  
Media Channels

The global commitment to fighting the pandemic is not only about medical and epidemiological work, but also about how information about the disease is disseminated. The threat of the Covid-19 infodemic is no less dangerous than the pandemic itself. The phenomenon of infodemic has distorted the work of science and reduced public trust in state authorities. This research has identified, mapped, and analyzed official government responses to fake news attacks on social media. This study uses an interpretive-phenomenological approach, related to the spread and belief of fake news about Covid-19 in Indonesia. Data analysis uses the Nvivo-12 Pro application, as an artificial intelligence tool to support data exploration from various sources. The results show that the quality of media literacy, public communication performance, and the effectiveness of government regulations have become part of the challenges in mitigating infodemic. The level of public trust in information from social media contributes to the decline in trust in fake news about Covid-19. Stimulation from the social media news that does not control the belief in myths and false information about Covid-19. Content creators who have produced, posted, and shared on social media channels that are less critical, have an impact on the infodemic situation. The solution is to increase media literacy education and the effectiveness of law enforcement in mitigating the infodemic in Indonesia.

scholarly journals Flyktningengasjement i sosiale medier. Et mediepraksisperspektiv på flyktningsituasjonen i 2015

2018 ◽  
pp. 189-210
Author(s):  
Ivar Eimhjellen
Keyword(s):  
Social Media ◽  
Collective Action ◽  
Quantitative Study ◽  
Social Space ◽  
Voluntary Organizations ◽  
The Social ◽  
Social Media Engagement ◽  
Media Channels ◽  
Geographical Scope

This chapter is based on a quantitative study of Norwegians’ social media engagement for helping refugees in Norway in 2015, and how this was related to other acts and forms of help. I argue for and utilize a social and practice oriented media-perspective in which I conceptualize social media as practice and connected to other forms of practice in the social space. I find that social media, Facebook in particular, was part of disseminating attention and engagement for helping refugees rapidly all over Norway. As such, Facebook manifested itself as an infrastructure for the mobilization and organizing of volunteer contributions during the refugee situation. However, the scope of social media-assisted volunteer contributions was relatively small compared to the contributions through established voluntary organizations. Likewise, the established media-channels were also more important than social media for the spread of information on how to contribute. Based on this study, I claim that social media as an infrastructure for the mobilization and organizing of volunteer contributions serves a supplemental, albeit important function compared to established infrastructures. Social media supplement the established media and voluntary organizations by increasing the speed and geographical scope of mobilizing and organizing collective action.

The Effects of Social Commerce Utilization on Business Performance

2020 ◽  
Vol 33 (3) ◽  
pp. 1-23
Author(s):  
Firas Mohamad Halawani ◽  
Patrick C.H. Soh ◽  
Yahya Mohamad Halawani
Keyword(s):  
Social Media ◽  
Random Sampling ◽  
Business Performance ◽  
Technological Innovations ◽  
Stratified Random Sampling ◽  
Social Commerce ◽  
User Perspective ◽  
The Social ◽  
Key Drivers ◽  
Media Characteristics

Social commerce is one of the most relevant technological innovations in recent years. It has strongly benefited many industries, including tourism. While many studies on social commerce have been conducted from the user perspective, less attention has been paid to the organisational perspective, particularly that of hotel organisations. To help understand the key drivers of hotel social commerce usage and their effects on hotel business performance, this study augments the integrated model of e-business usage and impact with hotel social media characteristics. Using stratified random sampling, data from 146 hotels in Lebanon were collected and analysed with the PLS-SEM approach. The model represents a theoretical advancement by offering an organisational perspective to the social commerce literature. It shows there is a significant impact of environmental, organisational, and innovation drivers and social media characteristics. The findings help hotels assess their existing social commerce utilization and identify aspects in need of more attention and improvement.

The Role of Social Media in Providing Crisis Information in China: A Critical Evaluation of the Tianjin Fire Incident

2017 ◽  
Vol 5 (6) ◽  
pp. 556-570
Author(s):  
Xiangfei Li ◽  
Kees Boersma
Keyword(s):  
Social Media ◽  
Information Quality ◽  
Critical Level ◽  
Critical Evaluation ◽  
Quality Level ◽  
Model And Simulation ◽  
Symmetric Information ◽  
The Social ◽  
Media Channels

AbstractThis paper focusses on the information asymmetry in crisis news after a serious incident in Tianjin, China, in 2015. The incident caused enormous damage and resulted in societal unrest because of the lack of reliable information from the formal media channels. Social media — micro blogs — played a major role in reporting on crisis situations. We divided netizens (i.e., the citizens of the net) into high and low types according to their information-critical level to the crisis news. The data shows information deterioration on the crisis news, related to the netizens’ information-critical level. For the traditional media there is the opportunity to use information quality distortion to make more marginal profits. This is possible only if the citizens’ information stays under a certain quality level. The result is overprovision of low quality news and high quality news driven out of the market, whereupon adverse selection (i.e., a lack of symmetric information) appears. However, by adopting a process view, we found self-correcting mechanism (i.e., dying out of rumors) of the social media communities in China. We provided a agent-base model and simulation to show that the more media exist in the market, the faster speed of the information deterioration, but also the capacity to ‘discuss’ rumors.

“España Verde”

2018 ◽  
pp. 284-311
Author(s):  
Till Maximilian Schuh ◽  
Dora Agapito ◽  
Patrícia Pinto
Keyword(s):  
Social Media ◽  
Tourism Industry ◽  
Supply Side ◽  
German Market ◽  
Social Media Platform ◽  
Cognitive Component ◽  
The Social ◽  
Media Platform ◽  
Media Channels ◽  
Destination Management Organizations

This study aims at measuring the image of the tourism brand “España Verde” by using the social media platform Facebook. The ever-increasing competition within the tourism industry makes it vital for destinations to address their target group by tailored marketing measures. Furthermore social media channels are changing the interaction between Destination Management Organizations (DMOs) and customers. With the aim of exploring España Verde's image, a three components approach—cognitive, affective and conative was applied. Related to the measurement of the cognitive component, the study also focuses on España Verde's touristic potential ranging from a rich and diverse culture as well as a unique natural heritage to a suitable infrastructure for touristic purposes. Although the supply side seems to fit the target group's desires when choosing a vacation destination, the exploratory results reveal that there is currently only little awareness for España Verde on the German market.

Brands and Media Gatekeeping in the Social Media

2018 ◽  
pp. 493-507
Author(s):  
Georgia-Zozeta Miliopoulou ◽  
Vassiliki Cossiavelou
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Brand Management ◽  
Senior Management ◽  
The Other ◽  
Exploratory Research ◽  
Media Environment ◽  
Current Trends ◽  
The Social ◽  
The One

The purpose of this paper is to examine current trends and practices regarding brand communication through the social media, as brand activation in the online social environment rises and proliferates rapidly. Believing that further interdisciplinary contributions are needed to bridge the gap between brand management on the one hand and ICT potential on the other, the authors designed and implemented an exploratory research. They interviewed middle and senior-management executives, working either in companies who promote brands in the social media or in agencies who undertake social media projects and tasks. The authors' results indicate that gatekeeping remains an integral and very important aspect of social media brand management. Most brands consider what to release rather than what not to. They withhold information based on a narrow campaign-oriented mindset which reflects traditional marketing and public relations' practices and has not embraced the requirements for transparency and openness that prevail in the digital and social media environment.

Social Media

2015 ◽  
Vol 5 (2) ◽  
pp. 37-57
Author(s):  
Chetna Kudeshia ◽  
Arun Mittal
Keyword(s):  
Social Media ◽  
Vital Role ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Competitive Advantages ◽  
Buying Behavior ◽  
Social Media Networks ◽  
The Social ◽  
Media Channels ◽  
The Arab Spring

From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular brand or a company. This communication between one to several additionally referred to as word-of-mouth marketing, isn't new to marketing, but the distinction is that currently these communications are on the far side boundaries. With the growing effect of social media on consumer buying behavior, it becomes imperative for a business to understand the competitive advantages of assorted social media avenues across diverse markets. As the world of online marketing is continuously progressing, the marketers must understand how these changes may influence buyer practices, and consequently promotional programs and strategies. Choices on how and when to successfully use the traditional as well as the social media alternatives require careful thought and consideration. This paper aims to throw light on the recent social media marketing strategies and demonstrates how this platform of online networking helps organizations to captivate their clients in a finer manner, thus building a stronger relationship with them. Also the present paper offers significant understanding to the marketers in knowing the vital role social media marketing plays in the formation of a strong brand. The present paper is conceptual in nature, and through the intensive literature review identifies the latest social media practices being adopted by the 21st century marketers. The study is an endeavor to see how advertisers are utilizing social networking as a strategic tool for advancement. The study finds that enhanced presence and communication on various social media channels help the firms in creating a better brand image while reducing promotional budgets. The paper additionally indicates how the exceptional attributes of correspondence by means of online networking help organizations not only in building a superior connection with their customers but also in converting them into their brand advocates. Thus, these network platforms are helping the businesses to engage with the purchasers, influencing them, connecting with them and finally changing them into their evangelists.

scholarly journals Arabic Language Lifelong Learning (A3L) Tutorial Platform Using WhatsApp Messenger

2020 ◽  
Author(s):  
Anggi Cecilia Safaningrum ◽  
A. R. Setiawan
Keyword(s):  
Social Media ◽  
Lifelong Learning ◽  
Sampling Technique ◽  
Arabic Language ◽  
Mobile Technologies ◽  
Exploratory Research ◽  
Building Models ◽  
The Social ◽  
Research Questions ◽  
Use Of Social Media

This study examined the use of WhatsApp Messenger as a tutorial platform for Arabic language lifelong learning (A3L) at the Velsuf Institute. An exploratory research design was adopted and the purposive sampling technique was used in selecting participants for the study. Specifically, the study comprises 40 Velsuf Institute A3L learners. The WhatsApp Messenger was used as a tutorial delivery tool for the learners. Two research questions were raised and analyzed qualitatively. The result of the analysis indicated that WhatsApp Messenger could be used as tutorial delivery tool for A3L following the prescribed steps and procedures. Twelve Arabic lessons were learned which include contents for learners, quizzes, feedbacks and learner supports. Based on the findings, it was recommended that researchers need to extensively respond to the growing need of a body of research in this area, especially building models and strategies that work for the use of social media for the improvement of A3L delivery. Additionally, the A3L facilitators should be equipped with the skills of using mobile technologies, particularly the social media for A3L enhancement.

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