scholarly journals Green Persuasion: Advertising, Voluntarism, and America’s Public Lands

2021 ◽  
Author(s):  
Jeffrey Stine
Keyword(s):  
Public Service ◽  
Reagan Administration ◽  
Public Lands ◽  
The United States ◽  
Public Service Announcements ◽  
Fire Prevention ◽  
Clint Eastwood ◽  
Political Choices ◽  
Environmental Causes ◽  
The U.S

<i>Green Persuasion </i>traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council’s work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in America program, developed during the Reagan administration, was revised, neglected, and readopted by subsequent presidencies. Working with the U.S. Department of the Interior, the Ad Council enlivened the Take Pride initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett Jr. <div><i>Green Persuasion </i>offers valuable insights into how and why Americans have expressed care of the nation’s landed inheritance in their collective political choices.</div>

scholarly journals Green Persuasion: Advertising, Voluntarism, and America’s Public Lands

2021 ◽  
Author(s):  
Jeffrey K. Stine
Keyword(s):  
Public Service ◽  
Reagan Administration ◽  
Public Lands ◽  
The United States ◽  
Public Service Announcements ◽  
Fire Prevention ◽  
Clint Eastwood ◽  
Political Choices ◽  
Environmental Causes ◽  
The U.S

Green Persuasion traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council’s work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in America program, developed during the Reagan administration, was revised, neglected, and readopted by subsequent presidencies. Working with the U.S. Department of the Interior, the Ad Council enlivened the Take Pride initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett Jr. Green Persuasion offers valuable insights into how and why Americans have expressed care of the nation’s landed inheritance in their collective political choices.

Effects of HIV/AIDS Public Service Announcements On Attitude and Behavior: Interplay of Perceived Threat and Self-Efficacy

2014 ◽  
Vol 42 (5) ◽  
pp. 799-809 ◽  
Author(s):  
Jueman (Mandy) Zhang ◽  
Di Zhang ◽  
T. Makana Chock
Keyword(s):  
Condom Use ◽  
Public Service ◽  
Self Efficacy ◽  
Positive Attitude ◽  
The United States ◽  
Public Service Announcements ◽  
Perceived Threat ◽  
Perceived Susceptibility ◽  
And Behavior ◽  
Hiv Aids

We examined how perceived threat affected attitude and behavior toward condom use with main and nonmain partners, among at-risk young adults with varying levels of self-efficacy. Participants were 170 heterosexually active, single students at a northeastern university in the United States. Exposure to HIV/AIDS public service announcements was found to increase perceived susceptibility, which facilitated a positive attitude toward condom use with main partners but not with nonmain partners. High self-efficacy promoted a positive attitude toward condom use with main partners, and condom use with main and nonmain partners. The interaction effects revealed that high, compared to low, self-efficacy motivated more condom use with main and nonmain partners when perceived susceptibility was lower.

scholarly journals Patterson v. McLean: A Confirmation of the New Right at the U.S. Supreme Court

2005 ◽  
Vol 30 (4) ◽  
pp. 987-1009
Author(s):  
George M. Sullivan
Keyword(s):  
Civil Rights ◽  
Supreme Court ◽  
Reagan Administration ◽  
Ronald Reagan ◽  
The United States ◽  
National Elections ◽  
Presidential Appointments ◽  
The Supreme Court ◽  
The Impact ◽  
The U.S

In two consecutive national elections a conservative, Ronald Reagan, was elected President of the United States. When Justice Lewis Powell announced his retirement during the late months of the Reagan administration, it was apparent that the President's last appointment could shift the ideology of the Court to conservatism for the first time since the presidency of Dwight Eisenhower. President Reagan's prior appointments, Sandra Day O'Connor and Antonin Scalia, had joined William Rehnquist, an appointee of President Nixon and Bryon White, an appointee of President Kennedy to comprise a vociferous minority of four in many instances, especially cases involving civil rights. The unexpected opportunity for the appointment of a conservative jurist caused great anxiety in the media and in the U.S. Senate, the later having confirmation power over presidential appointments to the Supreme Court. This article examines the consequences of the Senate's confirmation of Justice Anthony Kennedy to the Supreme Court. The impact, which was immediate and dramatic, indicates that conservative ideology will predominate on major civil rights issues for the remainder of this century.

Persuasiveness of Hiv/aids Public Service Announcements as a Function of Argument Quality, Personal Relevance, and Evidence Form

2014 ◽  
Vol 42 (10) ◽  
pp. 1603-1612 ◽  
Author(s):  
Jueman (Mandy) Zhang ◽  
T. Makana Chock ◽  
Gina Masullo Chen ◽  
Valarie Schweisberger ◽  
Wang Yi
Keyword(s):  
Condom Use ◽  
Public Service ◽  
Behavioral Intention ◽  
The United States ◽  
Public Service Announcements ◽  
Personal Relevance ◽  
Argument Quality ◽  
Mixed Factorial Design ◽  
Hiv Aids

We conducted an experiment with a mixed factorial design to examine how HIV/AIDS public service announcements (PSAs) that varied in quality of argument, level of personal relevance, and form of evidence, affected attitude and behavioral intention toward condom use with main and nonmain partners. Participants were 85 heterosexually active young adults at a northeastern university in the United States. Results showed that argument quality influenced attitude toward condom use regardless of partner type, and level of personal relevance influenced attitude toward condom use with main partners but not with nonmain partners. There was no difference in attitude or behavioral intention according to whether the evidence was narrative or statistical. The attitudinal effect of personal relevance was more prominent in narrative than in statistical PSAs.

scholarly journals E-Government and Public Affairs Education

2019 ◽  
Vol 10 (2) ◽  
pp. 79
Author(s):  
Edward T. Jennings
Keyword(s):  
Graduate Education ◽  
Information Management ◽  
Public Service ◽  
Social Economic ◽  
Graduate Programs ◽  
The United States ◽  
Public Affairs ◽  
Institutional Settings ◽  
Political Environments ◽  
The U.S

This article examines three fundamental questions with respect to the place of e-government in graduate education for careers in public service. First, where does e-government fit in the curriculum of graduate programs in public policy and administration? Second, might we expect the answer to this question to vary depending on the institutional home and type of public affairs degree? Third, should we expect programs to offer a required course on e-government or should we aim to integrate material on e-government throughout the curriculum? These questions are approached through standards developed for public affairs education in the United States, but they are examined in the context of international variations in governance, technology and education. The article first traces the development of e-government across the globe, summarizing important issues and consideration that government must answer as they pursue e-government initiatives. It then reviews standards that have been developed for public affairs education in the U.S. and turns to the question of how to incorporate e-government in the curriculum. E-government involves much more than technological and information management questions. Thus, it has implications for the entire public affairs curriculum. It is unlikely that a single course can successfully covers technical, managerial, and policy dimensions of e-government. For most programs, it will be more productive to explore e-government across a range of courses in the existing curriculum. The approach that is taken is likely to be affected by institutional settings, resources, and faculty competencies. It is also likely to be shaped by the broader social, economic, and political environments in which programs operate. Although the stage of e-government development in the country is likely to make a difference, we can also hope that our training will also shape e-government's development.

Public Service Announcements and Promoting Face Masks During the COVID-19 Pandemic

2021 ◽  
pp. 1-6
Author(s):  
Steven Greene ◽  
Marc Hetherington ◽  
Rahsaan Maxwell ◽  
Timothy J. Ryan
Keyword(s):  
Public Health ◽  
United States ◽  
Public Service ◽  
The United States ◽  
National Sample ◽  
Public Service Announcements ◽  
The Other ◽  
Randomized Experiment ◽  
Health Advice ◽  
The Media

ABSTRACT Wearing face masks to combat the spread of COVID-19 became a politicized and contested practice in the United States, largely due to misinformation and partisan cues from masking opponents. This article examines whether Public Service Announcements (PSAs) can encourage the use of face masks. We designed two PSAs: one describes the benefits of using face masks; the other uses a novel messenger (i.e., a retired US general) to advocate for them. We conducted two studies. First, we aired our PSAs on television and surveyed residents of the media market to determine if they saw the PSA and how they felt about wearing face masks. Second, we conducted a randomized experiment on a diverse national sample. Both studies suggest that exposure to our PSAs increased support for face masks and induced greater compliance with public health advice. These findings have implications for how governments might fight pandemics.

Essay Reviews: The Hidden Message in Anti-Violence Public Service Announcements

1995 ◽  
Vol 65 (2) ◽  
pp. 292-299 ◽  
Author(s):  
George Gerbner
Keyword(s):  
United States ◽  
Public Service ◽  
The United States ◽  
Public Service Announcements ◽  
Media Industry ◽  
Urban Violence ◽  
Television Programming ◽  
The Media ◽  
And Gender ◽  
Time Warner

In this essay, George Gerbner reviews eight television public service announcements (PSAs) that deal with urban violence and are produced by the media conglomerate HBO/Time Warner. Gerbner couches his critique of the PSAs in terms of the historical tension between the commercial nature of television in the United States and broadcasters' mandated role to serve the public. In creating a framework to understand the anti-violence PSAs, Gerbner broadens the discussion to include both the media industry in the United States and the demand for violence television programming in the international marketplace. Although he acknowledges the high production value of the PSAs, Gerbner contends that the race, age, and gender of the characters, as well as the situations depicted, constitute a hidden message of stereotyped violence. Gerbner argues that the images portrayed in the PSAs reflect the type of violence that is presented by the television industry itself, not the kinds of violence that may actually exists in the United States.

The United States Role in the Malvinas Crisis, 1982: Misguidance and Misperception in Argentina's Decision to Go to War

1985 ◽  
Vol 27 (2) ◽  
pp. 1-22 ◽  
Author(s):  
David Lewis Feldman
Keyword(s):  
United States ◽  
National Security ◽  
Reagan Administration ◽  
The United States ◽  
Great Power ◽  
Early 19Th Century ◽  
Falklands War ◽  
High Level ◽  
Personal Diplomacy ◽  
The U.S

The Malvinas (Falklands) war of April-June 1982 has generated little attention among international scholars largely because neither its causes or consequences are. assumed to have great power significance.The thesis of this article is that the timing of the Malvinas invasion, and the subsequent miscalculation that the United States would tacitly assist Argentina, were partly shaped by U. S. policies. Although the principal motive for the invasion was to vindicate a claim stretching back to the early 19th century (U.S. House 1982c: 50-51; Etchepareborda, 1983:48-58), the abruptness of Argentina's actions was conditioned by Reagan administration overtures towards a grand “anti-Communist” alliance (Maechling, 1982:75-82; Sunday Times, 1982: 63); an increase in the frequency and prestige of high-level contacts between the U.S. and Argentina between 1980-1982; the cultivation of official links between Galtieri and high-ranking U.S. national security officials (U.S. House, 1982d: 67; Hastings and Jenkins, 1983:46); the intense, personal diplomacy of former Secretary of State Haig during the conflict (Hastings and Jenkins, 1983: 104-113); and by covert efforts by Argentina to extend and strengthen U.S.-Argentine ties (Cardoso et al., 1983: 60-61).

Reagan's Ambiguous Economic Legacy

1988 ◽  
Vol 2 ◽  
pp. 1-16 ◽  
Author(s):  
Robert Gilpin
Keyword(s):  
United States ◽  
Reagan Administration ◽  
The United States ◽  
The Other ◽  
Supply Side ◽  
International Activity ◽  
Laissez Faire ◽  
International Aspects ◽  
The U.S

The introductory piece attempts to set forth as objectively as possible the economic legacy of the Reagan Administration, with emphasis on its international aspects, and thereby to provide the background for the other articles. Gilpin charts the shift in the 1980s from a supply-side, laissez-faire style policy to one that acknowledges a need for cooperation between the United States and its economic partners. While this has been a responsible and productive change, it has also generated ambiguity as to what the U.S. stance on economic international activity should be.

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