Public Relations and Journalism: the Question of Ethics

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Ivana Stojanovič Prelevič ◽  
Tatjana Ðukič

In this paper the authors use the comparative method to analyze differences and similarities between basic ethical principles of the Serbian Journalists’ Code of Ethics and the Code of Professional Ethics of the Serbian Public Relations Association. The authors examine whether the interests of PR and journalist professions have to conflict as is usually thought, or they can be both used as a means of informing the citizens, as Philip Patterson believes. In this paper, the theoretical perspectives of Denis Everett and John Merrill are also taken into account. They state that the media is guided by profit, while the public interest, true information and ethics are secondary.

2021 ◽  
Vol 26 (1) ◽  
pp. 132-141
Author(s):  
Lena N. Pavlova ◽  
Nikita A. Argylov

The issue of journalistic functions fulfillment by the modern mass media is considered. The authors examined a number of news reports in socio-political online media and found some cases where the classic functions of journalism such as informing and controlling were substituted by PR functions. The content analysis revealed an alarmingly large number of pseudo journalistic reports, which mainly aimed to create and maintain a positive image. The reason why journalism is losing its value is the lack of professionals representing the public interest. The analysis shown a high number of publications, based on (practically unchanged) press releases, that is common to a number of media and clearly illustrates the unprofessionalism of the authors of pseudo news. The regional media have to monetize its activity, so the matter of finance wins over the matter of beliefs. However, the media and, in particular, journalism is quickly losing public credibility. In general, we are witnessing the undermining of classical journalistic creativity and the merging of this concept with other wider categories of public relations.


Author(s):  
Mirela Polić

The #MeToo movement gained prominence in 2017 when the #MeToo hashtag went viral and woke up the world to the magnitude of the problem of sexual violence. It was the actress Alyssa Milano who made the first viral tweet accusing Hollywood producer Harvey Weinstein of sexual assault. Since research on the #MeToo movement across cultural contexts is limited and mostly comes from Western countries, this research aims to explore the perceptions of six female public relations experts on the portrayal of the #MeToo movement in Croatian media. Thematic analysis has been conducted to analyse data from six interviews. The results show three main themes in the responses from the interviewees: media’s failure to protect the public interest, insufficient visibility of the #MeToo movement in Croatian media and the lack of expertise in the media.


Information ◽  
2021 ◽  
Vol 12 (7) ◽  
pp. 275
Author(s):  
Peter Cihon ◽  
Jonas Schuett ◽  
Seth D. Baum

Corporations play a major role in artificial intelligence (AI) research, development, and deployment, with profound consequences for society. This paper surveys opportunities to improve how corporations govern their AI activities so as to better advance the public interest. The paper focuses on the roles of and opportunities for a wide range of actors inside the corporation—managers, workers, and investors—and outside the corporation—corporate partners and competitors, industry consortia, nonprofit organizations, the public, the media, and governments. Whereas prior work on multistakeholder AI governance has proposed dedicated institutions to bring together diverse actors and stakeholders, this paper explores the opportunities they have even in the absence of dedicated multistakeholder institutions. The paper illustrates these opportunities with many cases, including the participation of Google in the U.S. Department of Defense Project Maven; the publication of potentially harmful AI research by OpenAI, with input from the Partnership on AI; and the sale of facial recognition technology to law enforcement by corporations including Amazon, IBM, and Microsoft. These and other cases demonstrate the wide range of mechanisms to advance AI corporate governance in the public interest, especially when diverse actors work together.


2018 ◽  
Vol 1 (1) ◽  
pp. 1859
Author(s):  
Yoki Kurniawan ◽  
Hanafi Tanawijaya

Notary is a position or ordinary we call as general officials appointed by the State and work to serve the public interest. Not only that, a notary also in carrying out its duties and authority must comply fully with the prevailing laws and regulations in Indonesia. Each position certainly has an ethics in the profession which is called a code of ethics, as well as a notary who has a code of ethics in his profession. But out there masi no notaries who violate the code of ethics as mentioned in the law, In accordance with the title of the author of the adopted method of research used is the normative research method supported by interviews that are expected to help answer the problems of this study. The authors conducted interviews with the supervisory board, notaries, and legal experts. In this case the notary has been declared guilty by the Regional Supervisory Board (MPD) and will proceed the case to the level of sanction by the Regional Supervisory Board (MPW) and after receiving the sanction it will proceed to the next level of Central Assembly (MPP) to be sanctioned which has been granted by the level of the Regional Supervisory Board (MPW).


2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.


Author(s):  
Van Thi Hong Loan

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.


2021 ◽  
Author(s):  
Josh Shepperd

Abstract Through detailed archival analysis of personal letters, this article examines how the “public interest” mandate of the Communications Act of 1934 inspired the formation of the Princeton Radio Research Project (PRRP), and influenced Paul Lazarsfeld’s development of two-step flows and media effects research. Buried in federal records, a post-Act Federal Communications Commission (FCC) Pursuant that mandated analysis of educational broadcasting additionally turns out to be the causative reason that Theodor Adorno was brought to America by the Rockefeller Foundation. Crucial to the intellectual history of media and communication theory, Lazarsfeld invited Adorno not only to develop techniques to inform educational music study, but to strategically formulate advocacy language for the media reform movement to help noncommercial media obtain frequency licenses. The limits and pressures exerted by the FCC Pursuant influenced the trajectory of the PRRP research, and consequently, the methodological investments of Communication Studies.


2021 ◽  
pp. 96-126
Author(s):  
Melissa Aronczyk ◽  
Maria I. Espinoza

Chapter 4, PR for the “Public Interest,” reviews the endeavors which allowed industrial interests to promote their anti-environmental agenda as rational and reasonable. It also allowed them to advocate against the passage of further legislation. By advancing a rhetoric of “compromising for the common good,” PR actors helped diffuse the appearance of adversity in a 1970s and 1980s context of public concern over environmental damage, and cemented public relations as a legitimate profession with specialized skills of negotiation and dispute resolution. Throughout the 1950s, ‘60s, and ‘70s, as intensified battles over environmental futures were waged between environmental groups and business associations, PR actors found ways to create and manage influence in political contexts. PR consultants developed single-issue coalitions, public-private partnerships, green business networks, and other multiple-member groups, along with multi-pronged media strategies, to advance the idea of plurality.


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