scholarly journals "Hands Up, Don't Shoot": College Students, Social Media and the #BLACKLIVESMATTER Movement

2016 ◽  
Vol 3 ◽  
Author(s):  
Spencer Hall ◽  
Sam Baucham ◽  
Tim Harris
Keyword(s):  
College Students ◽  
Social Media ◽  
Uses And Gratifications ◽  
Information Gathering ◽  
Uses And Gratifications Theory ◽  
Shared Information ◽  
Social Media Platforms ◽  
Share Information

This study focused on how college students are using social media in the #Blacklivesmatter movement. There have been several socially galvanizing events surrounding the #Blacklivesmatter movement that have led to many people to turn to social media to voice their opinions, share information and debate different ideas. This study specifically focused on college student’s involvement on social media surrounding these events. The data suggests that Facebook was overwhelmingly the main choice for participants to gather information about this movement. While college students are gathering information about the #Blacklivesmatter movement on social media, the data suggests that participants rarely posted or shared information about the movement on their personal social media platforms. The study addressed how the Uses and Gratifications theory helps explain why people may or may not use social media for the purpose of news/information gathering.

Yik Yak: An Exploratory Study of College Student Uses and Gratifications

2017 ◽  
Vol 37 (1) ◽  
pp. 23-33 ◽  
Author(s):  
J. Mitchell Vaterlaus
Keyword(s):  
College Students ◽  
Social Media ◽  
College Student ◽  
Exploratory Study ◽  
Mixed Methods Research ◽  
Uses And Gratifications ◽  
Community Building ◽  
Online Surveys ◽  
Yik Yak ◽  
Social Media Platforms

Publically launched in 2013 and discontinued in 2017, Yik Yak was an anonymous and geographically restricted social media application. A uses and gratifications theoretical framework and a mixed-methods research design were selected for this exploratory study regarding differences between Yik Yak users and nonusers. College students ( n = 264) from a western university completed online surveys regarding Yik Yak in November of 2015. Results indicated that Yik Yak users were significantly younger than nonusers, and no significant differences were identified between Yik Yak users’ and nonusers’ reported time spent with other social media platforms (i.e., Facebook, Instagram, Twitter, and Snapchat). Qualitative results indicated that college students who used Yik Yak did so for informational, entertainment, agency-enhancement, and community-building purposes. Nonusers chose not to use Yik Yak because the application did not meet their needs, they were unaware of Yik Yak, and because of unfavorable content.

scholarly journals USING SOCIAL MEDIA FOR POLITICAL CAMPAIGN COMMUNICATION AND ITS IMPACT ON POLITICAL POLARIZATION AMONG YOUTHS IN UGANDA

2021 ◽  
Vol 3 (9) ◽  
pp. 17-43
Author(s):  
Faiswal Kasirye
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Uses And Gratifications ◽  
Political Polarization ◽  
Survey Method ◽  
Political Campaign ◽  
Uses And Gratifications Theory ◽  
Media Usage ◽  
Social Media Platforms ◽  
Campaign Communication

The current study is aimed at examining the use of social media for political communication and its impact on the political polarization of youths in Uganda. The study specifically focuses on determining social media platforms that are often used by youths in Uganda, find out the levels of social media usage, political campaign communication, and political polarization among youths in Uganda as a result of social media usage. Lastly, the study also focuses on determining the relationship between social media platforms, social media usage, political communication, and political polarization amongst youths in Ugandans. The study adopts the uses and gratifications theory to help in guiding the study and explaining the available relationships between the variables of the study. A quantitative research design and survey method with a questionnaire as the tool for data collection were used in this study. 192 valid responses were extracted from youths residing in Kampala and Wakiso districts in Uganda as the respondents of the study. The findings of the study reveal that youths in Uganda often use Facebook, WhatsApp, Twitter, and Instagram while looking for political-related information to help them form a decision on who to give their support in the election. In addition, the study also reveals that the more the youths look for such political information, the more they become polarized because all the politicians just feed them with information that is divisive and there exists a huge amount of hatred as a result of the consumption of such information on the Ugandan internet space. The uses and gratifications theory is also supported in the study.

scholarly journals FACEBOOK ADVERTISING AND ONLINE PURCHASING DECISIONS: AN ANALYSIS OF THE USES AND GRATIFICATIONS THEORY

2021 ◽  
Vol 3 (7) ◽  
pp. 10-23
Author(s):  
Muthu Rajan Pragash ◽  
Mi Lyn Fong ◽  
Siew Mun Ng ◽  
Seow Sian Kok ◽  
Shen Yi Liew
Keyword(s):  
Social Media ◽  
Information Seeking ◽  
Quantitative Research ◽  
Uses And Gratifications ◽  
Theory Approach ◽  
Strong Positive Correlation ◽  
Purchasing Decisions ◽  
Uses And Gratifications Theory ◽  
Social Media Platforms ◽  
Media Platform

Nowadays, social media has provided new opportunities for online shopping that benefit both consumers and marketers. Most of the sellers who sell products or services on their personal social media platforms are facing the issue of figuring what are the aspects that could influence consumers in their decisions to purchase products or services from the sellers, especially young adults who are active in social media platform. Interpersonal utility, information seeking, entertainment, passing time, and convenience are the five factors employed in examining the influence toward student’s purchasing decisions, in-line with the Uses and Gratifications Theory approach. The quantitative research method has been employed in this study. The data was collected from 309 undergraduates from a private university in Malaysia. The study revealed a strong positive correlation between all five independent variables and the dependent variables. The factor with the strongest correlation is convenience. This study would provide useful insights to Facebook’s personal sellers to promote their products or services in a better way to target their potential customers effectively.

A Normative Framework for Sharing Information Online

2021 ◽  
Author(s):  
Emily Sullivan ◽  
Mark Alfano
Keyword(s):  
Social Media ◽  
The Internet ◽  
Normative Framework ◽  
Current State ◽  
Shared Information ◽  
Technological Developments ◽  
State Of Affairs ◽  
Share Information

People have always shared information through chains and networks of testimony. It is arguably part of what makes us human and enables us to live in cooperative communities with populations greater than 150 or so. The invention of the internet and the rise of social media have turbocharged our ability to share information. This chapter develops a normative epistemic framework for sharing information online. This framework takes into account both ethical and epistemic considerations that are intertwined in typical cases of online testimony. The authors argue that, while the current state of affairs is not entirely novel, recent technological developments call for a rethinking of the norms of testimony, as well as the articulation of a set of virtuous dispositions that people would do well to cultivate in their capacity as conduits (not just sources or receivers) of information.

scholarly journals Enhancing Research Activities of Library and Information Science Educators in Nigerian Universities through Utilization of Academic Social Media

2020 ◽  
Vol 11 (2) ◽  
pp. 62-70
Author(s):  
Rita Otibhor Salami ◽  
Abubakar Saka Katamba ◽  
Mohammed Abubakar Bitagi ◽  
Samuel Jimmy Udoudoh
Keyword(s):  
Social Media ◽  
Information Science ◽  
Research Result ◽  
Information Gathering ◽  
Library And Information Science ◽  
Personal Factors ◽  
Research Activities ◽  
Dissemination Of Research ◽  
Social Media Platforms ◽  
Science Educators

The paper examines how academic social media utilisation can enhance research activities of Library and Information Science educators in Nigerian universities. The study highlighted the various research activities of Library and Information Science educators such as information gathering, collaboration, and dissemination of research findings and measurement of impacts. In addition, the authors elaborated on the benefits of academic social media such as Research gate, Academia.edu, Google Scholar, LinkedIn, Open Researcher Contributor Identity and Mendeley to include profile creation, information gathering, search for potential collaborators, instant research result dissemination, measurement of impact and management of research. The study stated that factors such as social influence, technical factors and personal factors can influence use of academic social media platforms. Keywords: Social media, Academics, Research Library and Information Science, Educators

scholarly journals How and why people are impolite in danmu?

2020 ◽  
Author(s):  
Jiayi Wang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Focus Group ◽  
Uses And Gratifications ◽  
Focus Group Interview ◽  
Interview Data ◽  
Group Interview ◽  
Uses And Gratifications Theory ◽  
Video Sharing

Abstract This study explores how and why people are impolite in danmu. Danmu refers to anonymous comments overlaid on videos uploaded to video-sharing sites. Although there is wide recognition that impoliteness prevails in danmu, the questions of how and why people are impolite in this context have rarely been investigated. This study addresses this lacuna of research. Using both an analysis of comments identified as impolite by participants and an analysis of focus group interview data, this research identified seven impoliteness strategies, covering both conventionalised formulae and implicational impoliteness. By applying uses and gratifications theory, this study identified five uses and gratifications for performing impoliteness in danmu: social interaction, entertainment, relaxation, expression of (usually differing) opinions and finding connections. The dialectic of resonance and opposition that emerged from the data helped explain why impolite comments tended not to be perceived as inappropriate in danmu. Thus, this study contributes to the emerging research on impoliteness in social media.

Keeping it peaceful: Twitter and the Gezi Park movement

2020 ◽  
Vol 5 (3-4) ◽  
pp. 149-163
Author(s):  
Fatih Demir ◽  
Mehmet F Bastug ◽  
Aziz Douai
Keyword(s):  
Social Media ◽  
Communication Tools ◽  
Challenging Issue ◽  
The World ◽  
Social Media Platforms ◽  
Violent Acts ◽  
Share Information ◽  
Police Forces

Over the last decade, social media platforms have become the leading communication tools for activists and protesters all over the world. Understanding protesters’ motivations and reasons for using social media is a challenging issue for researchers. In this article, we analyzed the use of Twitter during the anti-governmental protests in Istanbul that was launched in May 2013. We examined 13,794 tweets posted to the #direngeziparki hashtag over a 6-day period. Based on the results of a qualitative content coding of the tweets, we found that the Twitter platform was widely used to mobilize protesters, share information about the events, and express opinions about the policing of the protests. We argue that social media can help keep protests peaceful by preventing vandalism, informing the protesters about extremist or violent groups participating in the protests, and can help them to avoid engaging in violent acts against police forces.

scholarly journals Making Place in the Media City

2012 ◽  
Vol 4 (3) ◽  
pp. 559-577 ◽  
Author(s):  
Maja Klausen
Keyword(s):  
Social Media ◽  
Urban Space ◽  
Research Process ◽  
Ethnographic Research ◽  
Research Setting ◽  
Social Media Platforms ◽  
The Media ◽  
Urban Exploration ◽  
Late Modern ◽  
Share Information

The article discusses practices of placemaking through empirical fieldwork undertaken in the subculture of urban exploration in Copenhagen. The making and experience of place is discussed, firstly, in relation to methodology and academic representation and secondly, in relation to urban space and media. The article begins by suggesting that the ethnographic research process should be grasped as the making of an ’ethnographic place’ (Pink 2010), which invites readers/audiences to imagine themselves into the places represented. Based on findings from the fieldwork, the article moves on to the methodologies associated with the examination of urban exploration and its academic representation. The article points to a ’multi-sited’ (Marcus 1995) and mobile ethnography (Lee & Ingold 2006) that acknowledges the ethnographer as ’emplaced’ (Howes 2005) in the research setting. Finally, urban exploration and the placemaking practices involved are positioned in a wider theoretical framework focusing on social media and urban space. The urban explorers use different social media platforms to share information and pictures, which is said to accelerate ’a mediatised sense of place’ (Jansson & Falkheimer 2006). Urban exploration is seen as a practice tied to the late modern ’media city’ (Fornäs 2006; McQuire 2010), where spatial experience is transformed due to the increased convergence of mobile and pervasive media with urban space.

scholarly journals Management Privacy dalam Penggunaan Fitur “Close Friend” di Instagram

2021 ◽  
Vol 5 (1) ◽  
pp. 249
Author(s):  
Vicky Dianiya
Keyword(s):  
Social Media ◽  
Close Friend ◽  
Privacy Management ◽  
Communication Privacy Management ◽  
Basic Assumptions ◽  
Communication Privacy Management Theory ◽  
Technological Developments ◽  
Social Media Platforms ◽  
Communication Privacy ◽  
Share Information

Social media is basically to share information and self-disclosures by the account owner. However, there is an attitude of caution in expressing which must also be considered and needs to be considered. Technological developments make more and more new features appear on various social media platforms, one of them is the close friend feature on Instagram that can be used to limit users in sharing information that is considered more privacy. This study uses the Communication Privacy Management theory as a framework for investigating how Instagram users, especially young adults, use and respond to the use of the close friend feature. Overall, the results of interviews with five informants found evidence of five basic assumptions in using CPM implied on social media and showed that there is confidence in the disclosure of privacy when using the close friend feature.

scholarly journals Examining Social Commerce Intentions Through the Uses and Gratifications Theory

2021 ◽  
pp. 1203-1232
Author(s):  
Gokhan Aydin
Keyword(s):  
Social Media ◽  
Uses And Gratifications ◽  
Information Access ◽  
Survey Study ◽  
Purchase Decisions ◽  
Social Commerce ◽  
Uses And Gratifications Theory ◽  
Proposed Model ◽  
Networking Technologies ◽  
Use Of Social Media

Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has become an issue of utmost concern to retailers and related businesses. Adopting a uses and gratifications theory (UGT) perspective, the article aims to demonstrate motives of users utilizing social media in their purchase decisions. Drawing from digital marketing and e-commerce literature, relevant uses and gratifications for social commerce (s-commerce) were chosen as information access, escape, entertainment, passing time, cool and new trends, and socialization. The proposed model was analyzed and tested via OLS regression and ANOVA analysis using the data collected from a survey study on 361 subjects in Turkey. Information access, relaxing entertainment, and socialization motives emerged as significant antecedents of s-commerce intentions. No significant effect of demographics on social commerce intentions were observed in the analysis.

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