scholarly journals An Analysis of Females in the Media

Author(s):  
Nina Buckingham ◽  
Kayla Kucala

In society today, the media plays a major role in our daily lives. With new websites and apps coming out every day, there is continued exposure to social media. With ideal body image being a very relevant topic of discussion and the popularity of social media, it is possible that there could be a correlation. This study explored this possible correlation and went into further detail on the relationship between social media and females and their effect on interpersonal communication.

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.


2021 ◽  
Vol 12 (44) ◽  
pp. 22-36
Author(s):  
Busra ERTOGRUL ◽  
Gizem KILICSIZ ◽  
Aysun BOZANTA

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.


2019 ◽  
pp. 130-156
Author(s):  
Katherine Isobel Baxter

Chapter Six provides an extended examination of the newspaper reporting of the treason trial of Obafemi Awolowo, the second major treason trial after independence. How the Nigerian press covered the trial illuminates the ways in which legal process as a mode of nation formation was woven into the daily lives of newspaper readers. Moreover, attending to that press coverage illustrates the importance of narrative and literary form in the process of national self-construction. The chapter begins by outlining the relationship of politics and the press in Nigeria before looking at the defining features of the trial itself. The chapter examines how the trial was presented in the press and the readerly engagement that the press sought to foster. The chapter concludes by reflecting on the larger significance of the trial and its coverage in the media at the dawn of Nigeria’s first Republic.


Author(s):  
Lorna Heaton ◽  
Patrícia Días da Silva

The goal of this chapter is to draw attention to the interrelation of multiple mediatized relationships, including face-to-face interaction, in local citizen engagement around biodiversity/environmental information. The authors argue that it is possible to fruitfully theorize the relationship between public involvement and the media without focusing specifically on the type of media. Their argument is supported by three examples of participatory projects, all connected with environmental issues, and in which social media-based and face-to-face interactions are closely interrelated. This contribution highlights the local uses of social media and the Web, and shows how engagement plays out in the interaction of multiple channels for exchange and the use of resources in a variety of media formats. In particular, new media significantly alter the visibility of both local actions and of the resulting data.


2020 ◽  
Vol 13 (2) ◽  
pp. 181-199
Author(s):  
Agnes Kovacs ◽  
Tamas Doczi ◽  
Dunja Antunovic

The Olympic Games are among the most followed events in the world, so athletes who participate there are exceptionally interesting for the media. This research investigated Olympians’ social media use, sport journalists’ attitudes about Olympians’ social media use, and the role of social media in the relationship between Olympians and sport journalists in Hungary. The findings suggest that most Hungarian Olympians do not think that being on social media is an exceptionally key issue in their life, and a significant portion of them do not have public social media pages. However, sport journalists would like to see more information about athletes on social media platforms. The Hungarian case offers not only a general understanding of the athlete–journalist relationship, and the role of social media in it, but also insight into the specific features of the phenomenon in a state-supported, hybrid sport economy.


Author(s):  
Christian Fuchs

This paper provides critical reflections on Manuel Castells’ (2012) book Networks of Outrage and Hope. Social Movements in the Internet Age that analyses the “nature and perspectives of networked social movements” (p. 4) and gives special focus to the role of “social media” in movements that emerged in 2011 in Tunisia, Iceland, Egypt, Spain and the United States. I situate Castells’ book in an intellectual discourse that focuses on the political implications of social media and that has involved Clay Shirky, Malcolm Gladwell and Evgeny Morozov. The article also discusses the role of social theory and empirical research in Castells’ book, presents as an alternative a theoretical model of the relationship between social movements and the media, discusses the implications that some empirical data that focus on social media in the Egyptian revolution and the Occupy Wall Street movement have for Castells’ approach, discusses how Castells positions himself towards capitalism and compares his explanation of the crisis and his political views to David Harvey’s approach. Section overview: 1. Introduction 2. Social Media and Politics: A Controversy between Clay Shirky, Malcolm Gladwell and Evgeny Morozov 3. Castells on Social Media in the Context of Protests and Revolutions: The Dimension of Social Theory 4. Social Theory Recovered: A Model of the Relationship between Social Movements and the Media 5. Castells on Social Media in the Context of Protests and Revolutions: The Dimension of Empirical Research 6. Manuel Castells and David Harvey: The Question of Political Struggle - For or against Capitalism? 7. Conclusion


2021 ◽  
Vol 6 (1) ◽  
pp. 20-25
Author(s):  
Lisnawati Lisnawati ◽  
Dadi Mulyadi Nugraha ◽  
Supriyono .

 Technology is getting more advanced and developing, it is undeniable that social media can affect a person's life, as well as the lives of teenagers. Even for the community, especially teenagers whose daily lives use social media, it seems as if there is no day without using social media. This research is included in research that uses data collection techniques by filling out a questionnaire or questionnaire, using 10 respondents through the media Google Form and the WathsApp application. Knowing the influence of social media on youth morale in the Covid-19 situation is the aim of the research conducted in this article. The disease, which was first discovered in December 2019 in Wuhan, China, has spread in various regions of the world, the virus or disease is called Covid-19. Viruses that cause disruption of human activities, such as schools, offices, and others.  Teknologi semakin maju dan semakin berkembang, tidak dapat dipungkiri bahwa media sosial dapat mempengaruhi kehidupan seseorang, begitupun dengan kehidupan remaja. Bahkan bagi masyarakat, khususnya remaja yang kehidupan sehari-harinya menggunakan media sosial, seolah-olah tiada hari tanpa menggunakan media sosial. Penelitian ini termasuk dalam penelitian yang menggunakan teknik mengumpulkan data dengan mengisi angket atau kuisioner, dengan menggunakan 10 orang responden melalui media Google Form dan aplikasi WathsApp. Mengetahui pengaruh media sosial terhadap moral remaja pada situasi Covid-19 merupakan tujuan dari penelitian yang dilakukan pada artikel ini. Penyakit yang pertama kali ditemukan pada bulan Desember 2019 di Wuhan, China telah menyebar di berbagai daerah di dunia, virus atau penyakit itu disebut Covid-19. Virus yang menyebabkan aktivitas manusia terganggu, seperti sekolah, kantor, dan lainnya.  


2021 ◽  
Vol 9 (1) ◽  
pp. 188-197
Author(s):  
Taiwo Stephen Fayose ◽  
Lanre Adebara ◽  
Folashade Adeola Bolarinwa

The research examined the reasons polytechnic students join social media such as Instagram and what they intend to learn from celebrities on Instagram in order to have their ideal body image for self-esteem. The study identified different measures polytechnic students used to achieve desired body image and the level of psychological effect Instagram posts have on their body image. The analysis is based on the findings of a questionnaire survey carried out in two higher institutions in Nigeria (N=600). The results revealed Nigerian students are highly conscious of their body image (91.2%), they employed different measures to achieve their desired body image, the rate at which Nigerian students patronized products advertised on Instagram to acquire ideal beauty standard is relatively high (61.5%) and finally, level of psychological effect of Instagram posts on body image is approximately high (88%).


2021 ◽  
Vol 34 (1) ◽  
pp. 15-28
Author(s):  
Mònica Figueras-Maz ◽  
María-del-Mar Grandío-Pérez ◽  
Julio-César Mateus

Young people use social networks extensively in their daily lives, and using social media is, without doubt, the media practice they do the most. Therefore, there are increasing efforts to include students’ use of social media outside the classroom into university learning practices. However, there is still very little innovative application of mobile technology and its social networks in Spanish universities. In this article we explore Spanish university students’ perceptions of the use of social networks for educational purposes in the classroom. We found students to have an ambivalent perception as they are both critical and approving of using mobile devices in university teaching. We present data from the research project “Media competencies of citizens in emerging digital media in university environments” funded by the Ministry of Economy and Competitiveness of Spain. The study is based on 897 questionnaires given to Spanish university students studying various degrees, as well as four focus groups held in Seville, Madrid, Huelva and Barcelona during the 2017-2018 academic year. The data show that there is little use of social networks for educational and creative purposes in Spanish universities, and formal practices (organized by the teacher) are very different from informal practices (organized spontaneously by students). The latter is the most common among university students and WhatsApp is the most used internal tool, followed far behind by Facebook and Instagram. Students appreciate the direct and immediate communication of these networks, but are concerned about their distracting influence in the classroom and the possibility that teachers could invade their privacy.


Author(s):  
Yochai Benkler ◽  
Robert Farris ◽  
Hal Roberts

This book examines the shape, composition, and practices of the United States political media landscape. It explores the roots of the current epistemic crisis in political communication with a focus on the remarkable 2016 U.S. president election culminating in the victory of Donald Trump and the first year of his presidency. The authors present a detailed map of the American political media landscape based on the analysis of millions of stories and social media posts, revealing a highly polarized and asymmetric media ecosystem. Detailed case studies track the emergence and propagation of disinformation in the American public sphere that took advantage of structural weaknesses in the media institutions across the political spectrum. This book describes how the conservative faction led by Steve Bannon and funded by Robert Mercer was able to inject opposition research into the mainstream media agenda that left an unsubstantiated but indelible stain of corruption on the Clinton campaign. The authors also document how Fox News deflects negative coverage of President Trump and has promoted a series of exaggerated and fabricated counter narratives to defend the president against the damaging news coming out of the Mueller investigation. Based on an analysis of the actors that sought to influence political public discourse, this book argues that the current problems of media and democracy are not the result of Russian interference, behavioral microtargeting and algorithms on social media, political clickbait, hackers, sockpuppets, or trolls, but of asymmetric media structures decades in the making. The crisis is political, not technological.


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