Blue Ocean Strategy in the private hospital sector
The rapidly growing number of private hospitals in a short period of time has led to intense competition. Thanks to the rapid development of technology and the rapid imitation of institutions, private hospitals are similar to each other and resort to many different strategies to get rid of the same pressure. Private hospitals offer preventative medical services, outpatient or inpatient services, and rehabilitation services for individuals. However, private hospitals do not pay enough attention to healthcare development. It is assumed that private hospitals that provide services that others do not provide, establish fitness and sports centers in their structures, avoid competition and open up to the Blue Ocean, expand medical services by creating a new client segment and contribute to the image of the hospital.