Individual Tourists from the Chinese Mainland to Hong Kong: Implications for Tourism Marketing in Fashion

2011 ◽  
Vol 17 (6) ◽  
pp. 1287-1309 ◽  
Author(s):  
Shuk-Ching Liu ◽  
Tsan-Ming Choi ◽  
Raymond Au ◽  
Chi-Leung Hui

Since the implementation of the Individual Visit Scheme (IVS), the number of tourists from the Chinese Mainland (CM) to Hong Kong (HK) has increased dramatically. These IVS tourists have huge consumption power and account for 50–70% of the total sales revenue of many HK fashion retailers. In this context, the authors explore the consumer attitudes and preferences of the IVS tourists. Based on a random sampling method involving over 2,000 CM tourists, a questionnaire survey was conducted. The findings show that IVS tourists have complex attitudes towards higher-end brands and their extended products. Moreover, statistically significant results are found in relation to: the comparison of HK consumers with IVS tourists; the analysis of gender attitudes; and the regional analysis. Company interviews have been conducted and specific managerial insights are presented.

Author(s):  
Nick Admussen

Chapter four is a close reading of Liu Zaifu, a poet, scholar and essayist who wrote prose poetry throughout the 1980s. In the early 1980s, Liu Zaifu continued prose poetry's tradition of finding a place for the subjective and the aesthetic in the world of socialist prose. The first part of the chapter engages with his aesthetic and social philosophy, and uses that engagement to translate and read his best-known work, “Reading the Sea.” The second half of the chapter traces the impact of Liu's 1989 exile on his work. Liu’s post-exile works, published in Hong Kong, reveal the connection between prose poetry and the Chinese mainland context: once he leaves, Liu stops writing prose poetry in favor of literary essays. His work and his career therefore provide a crucial commentary on the line between orthodox and unorthodox prose poetry, and between prose poetry and other prose.


1991 ◽  
Vol 4 (1) ◽  
pp. 17-22
Author(s):  
Paul Pui-Hay But ◽  
Cai-Hua Gao

Twenty-eight species of epiphyllous liverworts were identified from twenty-five sites in Kowloon Peninsula, Hong Kong. Twenty-four of these species are new records to Hong Kong, while four of them are new epiphyllous records to the Chinese mainland. The majority of the sites are located between 30-200 m above sea level, representing the lowest altitude of epiphyllous liverworts found in the Chinese mainland. Characteristics of the host plants bearing epiphyllous liverworts are briefly discussed. The following new combination is proposed: Cololejeunea pseudolatilobula (Chen & Wu) But & Gao comb. nov. (Pedinolejeunea pseudolatilobula Chen & Wu).


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