Classeek Spirits of the World: E-Business Internationalization
2011 ◽
Vol 12
(2)
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pp. 137-144
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Keyword(s):
This case study examines the motivations and barriers to small firm internationalization. The entrepreneur's human and reputational capital, experience and knowledge are leveraged to address barriers. An e-business platform strategy is illustrated. At a secondary level, the case also demonstrates the challenges inherent in revitalizing family businesses over generations of ownership.