A study of banking needs and bank selection criteria among local corporations and recommendation for bank marketing strategy

1985 ◽  
Author(s):  
Suk-fong, Julia Mak
Keyword(s):  
Marketing Strategy ◽  
Selection Criteria ◽  
Bank Marketing

Arabian Gulf innovator attitudes for online Islamic bank marketing strategy

2010 ◽  
Vol 1 (3) ◽  
pp. 268-285 ◽  
Author(s):  
Matt Elbeck ◽  
Evangellos‐Vagelis Dedoussis
Keyword(s):  
Marketing Strategy ◽  
Arabian Gulf ◽  
Islamic Bank ◽  
Bank Marketing

scholarly journals A Scrutiny of Self Concept Level of Bank Customers as an Emerging Bank Marketing Strategy

2019 ◽  
Vol 8 (2S4) ◽  
pp. 552-556
Keyword(s):  
Marketing Strategy ◽  
Commercial Bank ◽  
Marketing Strategies ◽  
Personal Life ◽  
Self Concept ◽  
Essential Factor ◽  
Psychological Variable ◽  
Bank Marketing ◽  
The Relationship

The study purpose is to focus with an analysis of Self Concept level of Bank customers as an Emerging Bank Marketing Strategy. The results of the present study shows that self-concept implicit as an essential factor for each and every individual and can transformones belief, attitude, and reaction towards their emerging marketing strategies and personal life. This study helps to comprehend the efficiency of the banks through their marketing strategies and the influence of self-concept variable of individual bank customers towards the meticulous bank. Thus, this paper concentrateson the relationship between the psychological variable self-concept levels of bank customers towards the specific commercial bank marketing strategies

scholarly journals Closer Defining of the Content of the Concept of Bank Marketing in the Context of Digitalization of the Economy

2021 ◽  
Vol 1 (516) ◽  
pp. 320-327
Author(s):  
O. I. Lozynska ◽  
Keyword(s):  
Marketing Strategy ◽  
Financial Services ◽  
General System ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Marketing Planning ◽  
Product Service ◽  
Efficiency And Effectiveness ◽  
Banking Institutions ◽  
Bank Marketing

The article is aimed at exploring the evolution of scientific approaches to defining the essence of bank marketing, closer defining the content of the concept of bank marketing in the context of digitalization of the economy, determining the essence and place of digital marketing in the general system of bank marketing. As a result of the research, it is found out that the modern scientific conception of bank marketing is digital marketing, which provides grounds to supplement the periodization of the development of bank marketing in Ukraine with a modern stage that corresponds to the introduction of the conception of digital marketing. It is substantiated that digital marketing coexists in the general system of bank marketing with traditional and Internet marketing and applies to traditional and innovative banking products and services. In this context, a differentiation of bank marketing by two features is proposed: type of bank product/service (traditional/innovative) and the type of bank marketing (traditional, informational, digital). In accordance with the suggested differentiation, it is proposed to develop a portfolio of bank marketing strategies. It is proved that the digital marketing strategy is systematically integrated into the overall strategic marketing planning of banking institutions. It is proposed to consider the stages of formation of the digital marketing strategy in connection with the portfolio of marketing strategies implemented in the bank’s activities. Prospects for further research are the scientific substantiation of strategic, tactical and operational aspects of digital marketing in order to increase its efficiency and effectiveness in promoting the image of the bank, banking services and products, attracting and retaining consumers of financial services.

scholarly journals The Preference Function of Stakeholders and Marketing Strategies for Banks in Tunisia

2019 ◽  
Vol 11 (2) ◽  
pp. 131
Author(s):  
Chiraz. Rouissi ◽  
Mbarek Rahmoun
Keyword(s):  
Marketing Strategy ◽  
Value Creation ◽  
Marketing Strategies ◽  
Preference Function ◽  
Strategic Choices ◽  
Marketing Effectiveness ◽  
The Government ◽  
Bank Marketing ◽  
Financial Capitalism ◽  
Entire Economy

During recent years, due to the necessary fluctuations that have impacted the financial capitalism, value creation has emerged and found a good basis especially for the company’s shareholders as well as customers, suppliers, bankers, unions and of course the government. So, the birth of the notion of stakeholders is a strict notion, this theory applies to the entire economy. Moreover, the strategic choices are an important part of the banks; hence the importance of the choice of strategy becomes paramount to deal with developments in a rapidly changing environment. An effective bank marketing strategy keeps customers educated. This paper shows recommendations as to the measures to be adopted in order to improve the marketing effectiveness of the banks. The aim of this article is to show the importance of the preference function in banking strategic choices in Tunisia.

A fair classifier chain for multi‐label bank marketing strategy classification

2021 ◽  
Author(s):  
Sandro Radovanović ◽  
Andrija Petrović ◽  
Boris Delibašić ◽  
Milija Suknović
Keyword(s):  
Marketing Strategy ◽  
Bank Marketing ◽  
Strategy Classification

Current Trends in the Training and Utilization of Paraprofessionals in Speech and Language Programs

1991 ◽  
Vol 22 (2) ◽  
pp. 51-59 ◽  
Author(s):  
Kathy L. Coufal ◽  
Allen L. Steckelberg ◽  
Stanley F. Vasa
Keyword(s):  
Selection Criteria ◽  
Job Descriptions ◽  
Paraprofessional Training ◽  
Language Programs ◽  
Program Administrators ◽  
Current Trends ◽  
Training And Supervision ◽  
Communicative Disorders ◽  
Supervision Practices ◽  
A Current

Administrators of programs for children with communicative disorders in 11 midwestern states were surveyed to assess trends in the training and utilization of paraprofessionals. Topics included: (a) current trends in employment, (b) paraprofessional training, (c) use of ASHA and state guidelines, and (d) district policies for supervision. Selection criteria, use of job descriptions, training programs, and supervision practices and policies were examined. Results indicate that paraprofessionals are used but that standards for training and supervision are not consistently applied across all programs. Program administrators report minimal training for supervising professionals.

Sign in / Sign up

Export Citation Format

Share Document