scholarly journals Methodological elements to design a city branding with the use of grounded theory

2021 ◽  
Vol 21 (1) ◽  
pp. 125-134
Author(s):  
Marleny Torres Zamudio ◽  
◽  
Yolanda González Castro ◽  
Omaira Manzano Durán ◽  
◽  
...  
Keyword(s):  
Grounded Theory ◽  
Development Strategy ◽  
Endogenous Development ◽  
City Branding ◽  
City Development ◽  
City Brand ◽  
Potential Development ◽  
Definition Of ◽  
The City ◽  
Analyze Data

City branding was established as an endogenous development strategy – the need to build the city’s own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and potential development as well as the design of symbolic structures to attract investors and tourists and to create specific demands. The participation of a government entity is expected for these purposes thus encouraging those contributions from academic areas, entrepreneurs, cultural representatives including those community traditions. On the other hand, this participation should be supplemented with studies focused on the reality of the population, its history, and the actions that promoted city development. Cities and strategic associates should accompany these above mentioned entities in the purpose of designing their city branding, by building a model of participatory planning, a symbolic representation and a media plan guaranteeing that recognition as a territory with competitive values and advantages is a reality. To contribute to these goals, a methodological proposal with key elements for the design of the city brand using a research focused on quality review of documentation and grounded theory is presented. This study used Atlas Ti and VOSViewer software to analyze data. The research resulted in the precise definition of specific city branding and established strategic planning, management environment, and fundamental branding structure as those key founding elements for any particular city branding.

scholarly journals PENGGUNAAN MASKOT SEBAGAI BAGIAN DARI CITY BRANDING KOTA MALANG (STUDI KASUS: OSI DAN JI)

GESTALT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 77-90
Author(s):  
Aris Kurnia Wicaksono ◽  
Agung Eko Budiwaspada ◽  
G. Prasetyo Adhitama
Keyword(s):  
Visual Perception ◽  
Development Strategy ◽  
Qualitative Method ◽  
City Government ◽  
Cash Income ◽  
City Branding ◽  
Branding Strategy ◽  
City Brand ◽  
The City ◽  
Modern Era

In this modern era, cities play an important role in the country's development strategy, urban planners and designers and all stakeholders build a strong image and reputation in order to compete between cities and introduce them to the world for sources of regional cash income. City branding is one of the city's strategies to display uniqueness so that it is easily recognized and as a differentiator between a city. Currently, many cities in Indonesia have implemented a city ​​branding strategy and some have mascots as part of their city ​​branding. Mascot is part of the visualization of city ​​branding which has a role to strengthen brand identity. Malang City is one of the big cities in Indonesia that has implemented a city ​​branding strategy, namely Beautiful Malang. The city of Malang also has a mascot which is part of the city ​​branding of the city of Malang, namely the mascot of Osiji which is the official mascot of the Malang City government. This research is a study that examines the Osiji mascot in terms of its application. This study discusses the use of the Osiji mascot as part of the city ​​branding strategy of Malang City and how the visual perception arises from the application of the mascot. The purpose of this research is to find out the strategy that has been implemented by the Malang city government in applying the Osiji mascot as part of the city ​​branding of Malang City and to know the visual perception created from the application of the Osiji mascot. This research uses descriptive qualitative method. The theory used in this research is Gestalt's theory of visual perception and Anholt's The City Brand Hexagon theory. The final results in this study indicate that the city ​​branding of Malang through Osiji is considered less than optimal so that the popularity of Osiji has not been able to strengthen the positive image of Malang City. The low popularity of the Osiji mascot is due to the application strategy that does not consider the design principles and concepts of city ​​branding.

scholarly journals Formation of City Brand in the Implementation of the Concept of Integrated Development

2020 ◽  
pp. 22-27
Author(s):  
Olesia Hryhorieva ◽  
Oleksandr Khadartsev ◽  
Artem Ivaniuk
Keyword(s):  
Development Planning ◽  
Successful Implementation ◽  
City Branding ◽  
Integrated Development ◽  
City Brand ◽  
Personal Brand ◽  
Definition Of ◽  
The City ◽  
Goals And Objectives ◽  
Common Vision

Modern realities and requirements for sustainable development of territories need ensuring diversity and a certain identification of each city. The relevance of this process is enhanced in terms of implementing the concept of integrated urban development, so the purpose of the article is defined as a spare impact on the formation of the personal brand of the city in the process of successful implementation of integrated development planning. The development and implementation of the concept of integrated development in the cities of Ukraine significantly contributes to the formation of city branding, puts the task of developing and implementing the city brand in the foreground, and provides an opportunity to borrow successful branding experience of European cities. The result of such work is the formulation of a common vision of what the city wants to be, what and how it should achieve, the definition of strategic, operational goals and objectives, among which you can clearly trace the main directions of the city's branding. The foundations of the city's branding are laid in the most important areas of its development, as well as in the visions of the city, which create an opportunity to develop and apply your own brand.

The role of leadership and communication in internal city branding

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rico Piehler ◽  
Ayla Roessler ◽  
Christoph Burmann
Keyword(s):  
Corporate Branding ◽  
Brand Management ◽  
Equation Modeling ◽  
Brand Commitment ◽  
City Branding ◽  
Brand Communication ◽  
Internal Branding ◽  
Content Type ◽  
City Brand ◽  
The City

Purpose This study aims to investigate the brand-oriented leadership of a city’s mayor and city online brand communication as brand management-related antecedents of residents’ city brand commitment. It thus examines if city brand managers can apply internal branding concepts from the corporate branding domain in a city branding context. Design/methodology/approach The relationships between the brand management-related antecedents and the internal city branding (ICB) objective are tested through structural equation modeling using cross-sectional survey data of 414 residents of a German city. Findings Both the brand-oriented leadership of the mayor in terms of acting as a role model by living the city brand and its identity and by showing commitment to the brand and the city’s online brand communication in terms of its quality have positive effects on residents’ city brand commitment. Moderation analyses reveal no significant differences between the path estimates for age, place of birth, duration of residency and education. However, the results differ significantly for gender. Research limitations/implications As this study’s sample is limited to only one city in Germany, further research needs to investigate the relationships in different cities and other countries to ensure the generalizability of the results. Future studies might also include other aspects of city brand communication, as well as cognitive and behavioural ICB objectives. Practical implications To increase residents’ city brand commitment, city brand managers should ensure that a city’s online brand communication is adequate, complete, credible, useful and clear. Furthermore, through creating awareness for the importance of a mayor’s brand-oriented leadership and through educating and training the mayor to engage in this specific form of brand-oriented transformational leadership, city brand managers can increase residents’ emotional attachment with the city brand. Originality/value This study integrates internal branding research from the corporate branding domain with place and city branding research. It confirms that certain aspects of internal branding (i.e. brand-oriented leadership, brand communication and brand commitment) are applicable not only in the corporate branding domain but also in other branding contexts such as city branding if adapted properly.

scholarly journals Applying of green building standards for implementation of the city development strategies in Kyiv.

2019 ◽  
Vol 3 (1) ◽  
pp. 16-30
Author(s):  
Dmytro Varavin ◽  
Tetiana Kryvomaz
Keyword(s):  
Environmental Protection ◽  
Public Space ◽  
Development Strategy ◽  
Negative Impact ◽  
Green Building ◽  
Building Structures ◽  
City Development ◽  
Land Relations ◽  
Building Standards ◽  
The City

The main tasks of the "Kyiv City Development Strategy until 2025" are in development and reconstruction of the city, improvement of its infrastructure and environmental protection, which perfectly correlates with the basic principles of green building. This is the modern practice in construction, reconstruction and the exploitation of buildings, in which they im-plement optimal architectural solutions, advanced engineering systems and materials for re-ducing of energy consumption and material resources, it is the process of improving the qual-ity of buildings and the comfort of their internal environment, improving of impact of build-ings on the health of people by minimizing the negative impact on the environment at all stag-es of life cycle of building structures. The practice of the tasks outlined in the Strategy will significantly contribute to the implementation of international environmental standards and to the application of constructive solutions of green building technologies. In particular it ap-peals to such urban development sectors as city development and land relations, housing and communal services, transport and urban mobility, environmental policy and environmental protection, public space, security and civil protection, historical and architectural heritage.

Thematic Review of Trends in Inclusive Urban Development Studies (2000- 2020)

2021 ◽  
pp. 362-372
Author(s):  
Samuel Medayese ◽  
Hangwelani Hope Magidimisha-Chipungu ◽  
Ayobami Abayomi Popoola ◽  
Lovemore Chipungu ◽  
Bamiji Michael Adeleye
Keyword(s):  
Urban Development ◽  
Urban Space ◽  
Relevant Literature ◽  
Physical Development ◽  
City Development ◽  
The Past ◽  
Thematic Review ◽  
Definition Of ◽  
The City ◽  
Best Parameters

This study followed a chronological review of literature over the past 20 years. This was able to show relationship between inclusivity and physical development. A variety of discussions were looked into including dimension of inclusivity, definition of inclusivity, scales for measurement of inclusivity, methodology for appraising inclusivity, protagonists of inclusivity, and antagonists of inclusivity. The intricacy of the correlations between inclusive physical development and life expectations of residents are improved upon so as to show the similarities of these parameters. The analysis of the relevant literature indicated the process of enhancing the urban space and ensuring that all interest and strata of groups in the human composition are adequately cared for by employing the best parameters from the conceptualization of the city development, all the indicators of inclusiveness are well thought out.

scholarly journals Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities

2020 ◽  
Vol 23 (4) ◽  
pp. 1001-1018
Author(s):  
Marianne Wollf Lundholt ◽  
Ole Have Jørgensen ◽  
Bodil Stilling Blichfeldt
Keyword(s):  
Secondary Data ◽  
Political Support ◽  
The Political ◽  
City Branding ◽  
Structured Interviews ◽  
Content Type ◽  
City Brand ◽  
Counter Narratives ◽  
The City ◽  
Competition For Resources

Purpose This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas. Design/methodology/approach The empirical material consists of secondary data as well as six in-depth semi-structured interviews with Danish mayors and city managers in three different municipalities in Denmark. Findings Intra-organizational counter-narratives differ from inter-organizational counter-narratives but resemble a number of issues known from extra-organizational resistance. Still, significant differences are found within the political arena: lack of ownership, competition for resources and political conflicts. Lack of ownership, internal competition for resources and distrust of motives play an important role within the administrative arena. Mayors are aware of the needs for continued political support for branding projects but projects are nonetheless realized despite resistance if there is a political majority for it. Research limitations/implications This study points to the implications of city brand resistance and counter-narratives emerging from the “inside” of the political and administrative arenas in the city, here defined as “intra-organizational counter-narratives”. Practical implications It is suggested that politicians and municipality staff should be systematically addressed as individual and unique audiences and considered as important as citizens in the brand process. Originality/value So far little attention has been paid to internal stakeholders within the municipal organization and their impact on the city branding process approached from a narrative perspective.

Analysis of the City Waterfront Landscape Design in Central Plains Economic Zone

2012 ◽  
Vol 238 ◽  
pp. 395-399
Author(s):  
Jing Xia Liu ◽  
Zeng Qiang An
Keyword(s):  
Development Strategy ◽  
Landscape Design ◽  
Environment Design ◽  
City Development ◽  
Central Plains ◽  
Modern City ◽  
Economic Zone ◽  
The City

The modern city waterfront construction is an important part of the city landscape environment design, many city put it as an important part of city development strategy. The article combines the ecosystem manage engineering case of Zhengzhou Jialu river, take out the course of river manage principle and important points in the process of designing under the background of Henan Central Plains Economic Zone construction.

scholarly journals STRATEGI COMPETITIVE ADVANTAGE UNTUK MEMBANGUN CITY BRANDING KOTA BATU SEBAGAI KOTA WISATA

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 89-98
Author(s):  
Uyunur Rochmawati Miladiyah ◽  
Slamet Slamet
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
The Public ◽  
Tourism Sector ◽  
The World ◽  
The Impact ◽  
The City

Globalization led to tough competition among cities around the world to win the competition toattract visitors and increase investment. Therefore, not only the company, the cities are also struggling tocreate uniqueness to gain an advantage in competition. It is very important to communicate the competitiveadvantages owned by these cities to the public and all parties to ensure the achievement of objectives. Citybranding is a method used to re-brand the city as identification which is expected to reflect the advantages aswell as its uniqueness. Therefore, in 2013 Shining Batu was introduced as a city brand wich expected to bereflect the competitive advantage of Batu City. The purpose of this study is to reveal aspects of the competitiveadvantages Batu City; strategies that are used in communicating it; as well as how big the impact of thecommunication strategy for the visitors Batu City. The paradigm of this research is qualitatively by case studydesign. Data were obtained by interview and documentation. The results showed that the Batu City has threeinterrelated aspects superior to one another that supports the creation of competitive advantages: geographicand agricultural sectors are packed in the development of the tourism sector. At the same time, the governmentdeveloped the program as a means of communicating Shining Batu and reflects the benefits of the city to thepublic. Shining Batu communicated through various forms of promotion that utilizes a wide variety ofcommunication tools; a variety of Tour Package; and held aa variety of routine and incidental events.Questionnaire showed that aim to dominate the number of respondents traveled, which consists of a visitor,where recreational tourist attractions types over a favorite choice than any natural attractions. Hotel is a topchoice for a place to stay. Most visitors make a visit to Batu City more than once.

scholarly journals A KEY SEGMENT OF TARGET AUDIENCE IN THE THEORY AND PRACTICE OF CITY BRANDING

2017 ◽  
pp. 70-76
Author(s):  
Viktoriia Koval
Keyword(s):  
Central And Eastern Europe ◽  
Target Audience ◽  
Theory And Practice ◽  
Research Management ◽  
City Branding ◽  
Actual Problem ◽  
Capital Cities ◽  
Practical Research ◽  
Definition Of ◽  
The City

The article examines the actual problem such as definition of a key segment of target audience of territory and city branding. The scientific and publicistic literature on branding has been analyzed. The circle of leading theoreticians who developed the concept of “city branding” and “territory branding” was defined, focusing attention on target audience of this branding. A number of practical campaigns on branding of the capital cities of Central and Eastern Europe were considered. The fact and content of consensus on the key segment of target audience was established, the guiding concept of leading scientific and practical works on branding of the city / territory was indicated. The recommendations on promising areas of scientific and practical research, management decisions, measures to optimize the branding of Ukrainian cities were developed.

scholarly journals DEVELOPMENT OF VILNIUS STREET NETWORK/VILNIAUS GATVIŲ TINKLO FORMAVIMAS

1996 ◽  
Vol 2 (7) ◽  
pp. 54-59
Author(s):  
Pranciškus Juškevičius
Keyword(s):  
Development Strategy ◽  
City Centre ◽  
Network Development ◽  
City Development ◽  
Street Network ◽  
Balanced Development ◽  
Urban Street ◽  
Network Expansion ◽  
City Street ◽  
The City

The planning of city street network expansion faces a new problem in Lithuania—indetermination of the city development. The model of street network and its loading has demonstrated the possible variant of relatively balanced development of urban street network. But in spite of this it does not close the increasing gap between the need for street network capacities and possibilities available. The main strategic trend in street network development is gradual forming the street network subsystem of the highest category. It should be supplemented by the reconstruction of the existing crossings as well as by creating new regulation equipment of high quality. One of the components of street network development strategy is the restriction of traffic and parking in the city centre and old town.

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