scholarly journals INFLUENCE OF PACKAGING ELEMENTS ON THE PURCHASE DECISION-MAKING: A STUDY ON THE BAR SOAP USERS OF DHAKA CITY, BANGLADESH

2021 ◽  
Vol 19 (2) ◽  
pp. 161-180
Author(s):  
Tanzina AKHTER ◽  
MD NUR-AL-AHAD
2018 ◽  
Vol 2 (3) ◽  
pp. 87
Author(s):  
Bin Feng ◽  
Hua Chen ◽  
Qinglei Li ◽  
Wei Li

Based on the theory of consumer behavior, this paper analyzes the current situation of tourism shopping market in Kunming, and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey, and clarifies the influencing factors of the decision-making behavior of visitors to Kunming. In the future, the influencing factors of Kunming tourists' shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market. The problems of cheating-induced shopping, the high price of shopping products, the low level of tourism shopping experience and the imperfect after-sales service are analyzed. Finally, the corresponding countermeasures and suggestions are proposed from four aspects: rectifying the tourism shopping market, establishing a sound price supervision mechanism, strengthening the tourism shopping experience, and improving after-sales service.


2007 ◽  
Vol 3 (1) ◽  
pp. 29-46
Author(s):  
N.V. Sriranga Prasad ◽  
G.V. Bhavani Prasad

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