scholarly journals Sales Promotional Tools – A Catalyst to Speed Up Sales

2021 ◽  
Vol 3 (2) ◽  
pp. 38-53
Author(s):  
Isra Khan ◽  
Usman Ali Warraich

Marketers all over the world try to find creative strategies to attract customers, promotional tools are one important aspect of this paradigm. Sales teams use promotional tools to influence customers and entice their purchase behaviour. The aim of the study was to formulate a technique that has a significant positive impact and motivates the consumer to buy a certain product during the sales season. Four promotional tools were studied and analysed to construe their relationship with consumer’s buying behaviour. The study is quantitative in nature, and the data for the study were collected from 300 customer respondents through convenient sampling. Regression analyses were employed through SPPSS to analyze the data. The results have concluded that the price discount has a positive impact on a consumer’s mind and that makes him buy a product more. This study will help marketing managers and decision-makers in the sales team to strategize efficient marketing campaigns.

2019 ◽  
Vol 62 (6) ◽  
pp. 707-724 ◽  
Author(s):  
Xin Zhao ◽  
Na Fu ◽  
Susan Taylor ◽  
Patrick C Flood

This study aims to extend our understanding of the customer-service team relationship from a new angle, that is, the customer psychological contract. This study adopts the psychological contract theory, proposes and empirically tests a dynamic process of customer psychological contract with the sales teams. In particular, this study examines the relationships between customer psychological contract breach, violation, and satisfaction. In addition, it identifies sales team exhaustion, and customer past positive experience as the conditions which moderate the link between customer psychological contract breach and violation. Using multisource data collection from matched 263 sales team members with 1,003 customers nested in 88 sales teams, the results from multilevel modeling show that customer psychological contract breach leads to a high level of perceived violation, which in turn reduces customer satisfaction. Although sales team exhaustion amplifies the positive impact of customer psychological contract breach on violation, customer past positive experience diminishes such impact. Overall, this study provides a unique contribution to existing literature on the service organization, psychological contract, and the management of customer and service team interactions.


CCIT Journal ◽  
2019 ◽  
Vol 12 (2) ◽  
pp. 138-148
Author(s):  
H. Abdul Hamid Arribathi ◽  
Dedeh Supriyanti ◽  
Lusyani Sunarya

Information technology is increasingly developing and has a positive impact on the world of education. The implementation of student counseling with a Knowledge Management System is one of the contributions of information technology in the world of education. Many benefits provided by the Student Counseling Knowledge Management System, in managing the knowledge needed by the counselor section to document student consultations. The development and implementation of a KMS counseling system costs more to employ professional staff to maintain and improve; KMS student counseling application; For this reason, it is necessary to design a Cloud Computing-based Student Counseling Knowledge Management System. The research method carried out in the first stage is to collect data and information about Knowledge Management and Student Counseling, and how to use it to create a Knowledge Management System Application, Student Counseling Based on cloud computing. Furthermore, conducting a literature study and literature review, system design is in the form of data architecture compounding, process design, network design, and user interface design. The design results of this system can facilitate educational institutions in conducting online cloud computing-based student counseling


Mathematics ◽  
2021 ◽  
Vol 9 (12) ◽  
pp. 1385
Author(s):  
Irais Mora-Ochomogo ◽  
Marco Serrato ◽  
Jaime Mora-Vargas ◽  
Raha Akhavan-Tabatabaei

Natural disasters represent a latent threat for every country in the world. Due to climate change and other factors, statistics show that they continue to be on the rise. This situation presents a challenge for the communities and the humanitarian organizations to be better prepared and react faster to natural disasters. In some countries, in-kind donations represent a high percentage of the supply for the operations, which presents additional challenges. This research proposes a Markov Decision Process (MDP) model to resemble operations in collection centers, where in-kind donations are received, sorted, packed, and sent to the affected areas. The decision addressed is when to send a shipment considering the uncertainty of the donations’ supply and the demand, as well as the logistics costs and the penalty of unsatisfied demand. As a result of the MDP a Monotone Optimal Non-Decreasing Policy (MONDP) is proposed, which provides valuable insights for decision-makers within this field. Moreover, the necessary conditions to prove the existence of such MONDP are presented.


2020 ◽  
Vol 32 (S1) ◽  
pp. 121-121
Author(s):  
Catarina Pedro ◽  
Beatriz Jorge ◽  
Mariana Duarte

Introduction:Dementia has become a worldwide concern. According to the World Health Organization, there are 50 million individuals suffering from dementia across the world and approximately 20 million new cases are diagnosed each year. The efficacy of medications in controlling agitation and psychotic symptoms is modest and may cause serious adverse effects, outlining the urge for new treatment methods for patients with dementia. Music therapy (MT) is a nonpharmacologic strategy that is used in patients with early-to-late stages of dementia with promising results.Objectives:The aim of this presentation is to evaluate the benefits of music therapy in cognitive functioning and neuropsychiatric symptoms in patients diagnosed with dementia. We also summarize the current knowledge about this topic.Methods:A non-systematic review of the literature was performed on PubMed, PsycINFO and Web of science using selected keywords.Results:MT sustains its benefit because musical memory regions in the brain are relatively spared compared to cognitive function. “Musical memories” can, thus, be stored longer than non-musical memories, allowing to recall associated life events and emotions. Systematic reviews suggest that MT seem to have a positive effect on symptoms such as depression, anxiety and behavioral problems while the findings concerning agitation/aggression are inconsistent. No large differences were found between studies using live or recorded music although the latter reported more of a consistently positive impact on behavioral and psychological outcomes. The studies using live music, however, reported specific benefits to relationships and interactions.Conclusions:The majority of the studies have methodological limitations, making it difficult to offer firm conclusions. Despite this, there were positive results on aspects of quality of life, cognitive function, behavioral, psychological, physiological and communication outcomes.


2021 ◽  
Vol 54 (1) ◽  
pp. 233-244
Author(s):  
Taha Radwan

Abstract The spread of the COVID-19 started in Wuhan on December 31, 2019, and a powerful outbreak of the disease occurred there. According to the latest data, more than 165 million cases of COVID-19 infection have been detected in the world (last update May 19, 2021). In this paper, we propose a statistical study of COVID-19 pandemic in Egypt. This study will help us to understand and study the evolution of this pandemic. Moreover, documenting of accurate data and taken policies in Egypt can help other countries to deal with this epidemic, and it will also be useful in the event that other similar viruses emerge in the future. We will apply a widely used model in order to predict the number of COVID-19 cases in the coming period, which is the autoregressive integrated moving average (ARIMA) model. This model depicts the present behaviour of variables through linear relationship with their past values. The expected results will enable us to provide appropriate advice to decision-makers in Egypt on how to deal with this epidemic.


2021 ◽  
Vol 2 (28) ◽  
pp. 85-96
Author(s):  
A. E. Evtushenko ◽  
◽  
M. A. Kropaneva ◽  

This article offers a prototype of an application for smartphones, aimed at improving services and increasing the speed of passenger service on the example of Pulkovo Airport. The software helps to improve the information and multimedia and technical support of the airport. The existing information technologies and the experience of their application in various airports of the world are considered. Key words: air transport, airport, passenger service, air passenger transport, St. Petersburg, application, information technology.


2020 ◽  
Vol 4 (3) ◽  
pp. 490-495
Author(s):  
Astika Ayuningtyas ◽  
Yuliani Indrianingsih ◽  
Uyuunul Mauidzoh

The development of information and computerized tenology has led to what is called the Internet and the World Wide Web (WWW). In addition, the dramatic development of the Internet has given users more choice and control over content, and also provides individuals, businesses, and public and private organizations with the opportunity to generate and disseminate information. The interactive features of the web can be an effective way to build and maintain mutually beneficial relationships if the web is used properly. The presence of the Internet has proven to have a positive impact on the development of a village, sub-district or district to introduce and inform the potential of its region. This is evident in several regions of Indonesia which have successfully used Internet facilities to introduce tourist destinations to the world. Therefore, the training on the promotion website is an effort to optimize the introduction of high quality village products in the district of Patuk and is also intended to follow the results of research on the design of a promotion of superior products and tourist objects on the web in Patuk Gunungkidul district. On the basis of the website promotion feasibility test during the training for each representative in 11 villages in the Patuk sub-district, 87.36% was obtained, so that it can be said that the Introduction of superior village products via promotional materials based on the website was optimal and met the needs of users.


2020 ◽  
pp. 1-3
Author(s):  
Jaime Cuauhtémoc Negrete ◽  

In Mexico, agriculture is increasingly less profitable, due to this situation its contribution to the country’s economy decreases day by day, which has encouraged the import of food, thus causing poverty and migration, food dependency and other undesirable situations for the healthy development of society in general, not only the rural population but also the urban population is affected, so all the technologies that can change this scenario are sought and explored, one of them being Nanotechnology, despite the benefits of nanotechnology, as is always the case, it is not applied in agriculture as most of the most widely used technologies in the world today, such as mechatronics, and other modern technologies such as neural networks, Artificial vision, and internet of things , this is also happening with nanotechnology, De la Revision made only some Authors have done the rest of the research only publishing revisions of research done abroad, so it is proposed that decision makers support researchers who really do work on this discipline that is so promising at present for the good of our agriculture , this being the objective of this work will review what has been done in this field in this regard in the nation


2020 ◽  
Vol 2 (1) ◽  
pp. 48-58
Author(s):  
Erick Febriyanto ◽  
Romzi Syauqi Naufal ◽  
Sulistiawati Sulistiawati

In the world of information technology has changed the lifestyle in the aspect of our lives especially in the educational world. E-Raport is an academic information system used to input web-based student value data. The current value data input system is a benchmark for the creation of quality output and able to compete with other schools. One of the benchmarks that can be the competitiveness for other schools is the result of student learning assessments that are handled by each class. Problems that occur in the input of the value of Raport at SDN Sukanagara is currently still a manual that is the value of Raport recorded in the book Raport, so it takes a long time and a lot of energy needed. Research has the purpose of designing a value information system that facilitates the checking, recording and reporting of the computerized value of the students. Computerized Raport value reports can minimize errors in student data processing. This WEB based online raport is very easy data information and can be accessed anytime and anywhere, the system design works to insert and save value Report data and attendance and display info from school. The system uses data collection methods such as interviews, library studies, and system design, which are context diagrams, and prototypes. The information system of online Raport SDN Sukanagara is expected to be able to bring positive impact to the educational world, especially for SDN Sukanagara in the development of information technology applied in the world of education.


Author(s):  
Vladimir M. Cvetković ◽  
Neda Nikolić ◽  
Adem Ocal ◽  
Jovana Martinović ◽  
Aleksandar Dragašević

This paper presents quantitative research results regarding a predictive model of pandemic disaster fear caused by the coronavirus disease (COVİD-19). The aim of this paper was to establish the level and impact of certain demographic and socioeconomic characteristics on pandemic disaster fear caused by the coronavirus (COVID-19). The research was conducted using a questionnaire that was provided and then collected online for 1226 respondents during May 2021. A closed, five-point Likert scale was used to create the structured questionnaire. The first section of the questionnaire included research questions about the participants’ socioeconomic and demographic characteristics, while the second section included issue questions about fear caused by COVID-19. The results of multivariate regression analyses showed the most important predictor for fear of COVID-19 to be gender, followed by age and education level. Furthermore, the results of t-tests showed statistically significant differences between men and women in terms of different aspects of pandemic disaster fear caused by the coronavirus disease. Our results have several significant public health implications. Women who were more educated and knowledgeable, married, and older, reported a greater fear of the outbreak at various levels. Decision-makers can use these findings to identify better strategic opportunities for pandemic disaster risk management.


Sign in / Sign up

Export Citation Format

Share Document