scholarly journals Formulation of Strategy to Face Business Changes in Sales and Distribution of Telecommunication Products (Case Study: Koperasi Telkomsel)

2021 ◽  
Vol 8 (7) ◽  
pp. 126-135
Author(s):  
Mujiatno . ◽  
M. Syamsul Maarif ◽  
Yunus Triyonggo

Koperasi Telkomsel (Kisel) as a business of selling and distributing telecommunication products, need to adapt and formulate new strategies in changes of telecommunications sector as a result of customer behavior and the Covid-19 pandemic effects. The aims of this research are to formulate Kisel’s strategy, starting from environment analysis, formulate alternative strategy, and create strategy priority in sales and distribution of telecommunication products changes. This research was conducted using qualitative and quantitative research methods with primary data collection techniques from 31 respondents through surveys, interviews, and Focus Group Discussions (FGD), as well as using secondary data from internal data and literature studies. The selection of respondents was carried out deliberately (purposive sampling) considering that the selected respondents have experience and expertise in their fields and have the authority to determine policies and operational decisions. From this research, the results of the identification and analysis of environmental factors were obtained with an Internal Factors Evaluation (IFE) value of 2.74 and an External Factors Evaluation (EFE) of 3.04. These results are in the build & growth quadrant of IE Matrix with intensive strategies such as market penetration, market development, product development and integration strategies. From the SWOT analysis and QSPM decision-making technique, Kisel’s four strategic initiatives and priorities were obtained, such as maintaining and securing existing businesses, strengthening business infrastructure and digital business foundations, strengthening and developing core businesses and expanding non-captive market businesses. Keywords: Formulation of Strategy, Koperasi Telkomsel, Telecommunication, SWOT Analysis, QSPM.

2021 ◽  
Vol 2 (2) ◽  
pp. 100-109
Author(s):  
Mattoasi Mattoasi ◽  
Didiet Pratama Musue ◽  
Yaman Rauf

PThis study aims to determine the effect of the internal control system on the performance of local government Case Study in Gorontalo Regency. This study uses quantitative research methods, and the data sources use primary data obtained from questionnaires distributed to respondents. Meanwhile, the data analysis used in this research is descriptive quantitative analysis using statistical t-test and coefficient of determination test (ajusted R-Square). The results showed that the internal control system had a positive effect on the performance of local governments with a determinant value of 48.7%. The result of this study contribute to the government to establish and implement a more effectives Internal Constrol Systems (ICS).  


2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.


2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.


2020 ◽  
Vol 5 (2) ◽  
pp. 169
Author(s):  
Guno Tri Tjahjoko

This study aims to describe the efforts of female candidates to break the practice of money politics and the influence of shamans in the 2018 Sriharjo subdistrict election (pilkades). The author used qualitative methods with a case study of the Sriharjo village-head election in Bantul Regency. The author collected primary data through interviews, in-depth group discussions, and observations. Secondary data were collected through a literature review, online articles, photos, and video studies of the pilkades process. The findings of this study show the practice of money politics carried out by “snipers,” whose job is to distribute envelopes containing money from house to house from night to dawn one day prior to election day. In addition, candidates also provide assistance and facilities to the community to get their votes. The success team also uses the services of shamans by spreading flowers in certain areas with the aim of spiritually binding people so as not to vote for other candidates. Responding to the competitor’s strategy, the female candidate employed the politics of conscience to empower the community, monitored the snipers of other candidates, built networks, and broke the spiritual powers.


1970 ◽  
Vol 18 (2) ◽  
pp. 18-24 ◽  
Author(s):  
A Paudel ◽  
S Vogel

This study was carried out in Bhodkhore Community Forest Users Group in Parbat district, Nepal with the overall objective to develop a clearer understanding of the challenges for service providers while working towards improving the Community Forestry governance. The primary data were collected through personal interviews, group discussions, key informant interviews and direct observations using a series of questionnaires and check lists. Similarly, the secondary data were gathered from reports and records from Community Forestry User Group and service providers, and from relevant scientific literature. The data were analyzed using qualitative and quantitative tools. The results show that the existing challenges for service providers mainly include financial resource management, time management and inadequate technical support for forest management. Key words: Community Forestry, Governance, Service Providers, Challenges   doi: 10.3126/banko.v18i2.2169 Banko Janakari, Vol. 18, No. 2, 18-24


Author(s):  
Dina Mayasari Soeswoyo ◽  
◽  
Mellia Jeneetica ◽  
Liliana Dewi ◽  
Made Handijaya Dewantara ◽  
...  

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.


2019 ◽  
Author(s):  
◽  
Anne Katrin Brodowski

In my thesis, I explore the constituents of an organizational crisis for Investor Relations and the capital market in Germany. The literature review reveals a research gap on crisis research for these organizational groups as well as on qualitative research in the field. Grounding my research within the hermeneutic phenomenological tradition, I conduct an instrumental case study on BP and the Deepwater Horizon oil spill to obtain the required pre-understanding. I use secondary data by means of newspaper articles from three UK national newspapers. The findings from the instrumental case study guide the collection of primary data. I conduct interviews with Investor Relations managers and institutional capital market participants. I analyze the interview data using thematic analysis. A crisis that is considered relevant for Investor Relations and the capital market shows different characteristics than those relevant for other organizational crises. My study extends existing crisis frameworks by adding impacts and the perspective from a specific corporate function and the related stakeholder group. It offers a new conceptualization of crisis. Research regarding impacts on capital markets is often associated with quantitative research, using secondary data to assess effects on share prices. My research seeks to explore the underlying mechanisms of effects on Investor Relations and the capital market by employing a twofold exploratory approach. Therefore, my qualitative approach is methodologically relevant. I demonstrate that qualitative research can be applied successfully in this domain and obtain meaningful results.


LaGeografia ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 139
Author(s):  
Chusnul Feby Mukharomah ◽  
Mursalin Ahmad ◽  
Rizky Pratama ◽  
Madinda Puspita Sari ◽  
Anidya Thoha Putri ◽  
...  

Coronavirus Disease 2019 (Covid-19) is a new type of disease that appears and has not been previously identified in humans. The virus that causes Covid-19 is called Sars-CoV-2. Indonesia is one of the countries that has experienced an increase in the number of Covid-19 cases since March 2020. Sragen Regency is one of the areas affected by Covid-19, especially Karangmalang District. This study aims to determine the level of knowledge and behavior of the people of Karangmalang District, Sragen Regency about Covid-19 and to know the relationship between the two. This research uses quantitative research methods using descriptive statistical analysis. This research was conducted in Karangmalang District, Sragen Regency. The data used by researchers are primary data in the form of data from questionnaires from respondents and secondary data from official government agencies. The results of the analysis show that the people of Karangmalang Subdistrict have a good level of knowledge and behavior towards Covid-19 and provide awareness to the community so that they always maintain their health to avoid the Covid-19 virus and contribute thoughts on overcoming Covid-19 in Karangmalang District, Regency Sragen.


2016 ◽  
Vol 12 (3) ◽  
pp. 1
Author(s):  
Yosiko Hizkia Panambunan ◽  
Agnes E. Loho ◽  
Eyverson ., Ruauw

This study aims to identify the external factors and internal factors that can affect the agro-industry “Sop Buah Ica”, and formulate strategies in the development of agro-industry Sop Buah Ica in the study area.The research was done on location “Sop Buah Ica” in Manado Boulevard, during the three months from May 2015 through July 2015. The data obtained are primary and secondary data. Primary data sourced from opinions and interviews with relevant parties, among others, business owners, customer and employees who are the subject of research. Secondary data is data obtained by researchers who comes from a document from the relevant authorities, such as Internet and library resources or literature books. Data were analyzed using SWOT analysis.Based on the results of SWOT analysis diagram; Sop Buah ICA business is located in quadrant I, which is an aggressive strategy. In this position, a situation which is very beneficial for business Sop Buah has a bright prospect in the future because it has the power and the enormous opportunities that should be utilized. So that needs to be done some of strategies that need to be done, which is to harness capital is always available with the purchase of business purposes in fruit soup, take advantage of market opportunities with the selling price, Fruit Sop product promotion in public places to add new customers, take advantage of other fruits that are on the market, for the purposes of processing Sop Buah, it can also be helpful as it gives a new color to the contents of the fruit Sop, look for other suppliers.


2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Anton Sukoco ◽  
Yusak Anshori ◽  
Ana Toni Roby Candra Yudha

The purpose of this research is to evaluate marketing strategies that directly touch market leaders with to get marketing strategies to increase market share and become a market leader. This research uses qualitative and quantitative approaches. The analysis used was a descriptive analysis using the SWOT analysis instrument accompanied by IFAS and EFAS calculations. Data sources and types of research data consist of primary data and secondary data. Primary data were obtained from the results of focus group discussions, in-depth interviews, and questionnaires. Whereas secondary data was obtained from financial reports and relevant articles and literature. The results of the strategy enrichment using the SWOT analysis on the quantitative approach obtained that the company's position is in quadrant 3 namely WO quadrant with coordinates (-0.63; +1.47) so companies should implement a turnaround strategy, ie change their marketing strategy from direct hit to market leaders by improving after-sales service, improving the quality of their products, brand equity, support from top management and placing units in the Teaching Hospital. This research can provide practitioners with an overview in making strategic marketing decisions.


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