scholarly journals Consumer Preference Analysis of using Shopee Application with Conjoint Method

2020 ◽  
Author(s):  
Mutia Ryantika ◽  
Rahmat Hidayat
Keyword(s):  
Consumer Preference ◽  
Preference Analysis ◽  
Consumer Preference Analysis

Country of origin labelling: A consumer preference analysis for ethnic greens and herbs in the east coast USA

2016 ◽  
Vol 61 (4) ◽  
pp. 641
Author(s):  
Surendran Arumugam ◽  
Ramu Govindasamy ◽  
Xinling You ◽  
Isaac Vellangany
Keyword(s):  
East Coast ◽  
Country Of Origin ◽  
Consumer Preference ◽  
Preference Analysis ◽  
Consumer Preference Analysis

Country of origin labelling of fresh produce: a consumer preference analysis

2009 ◽  
Vol 16 (12) ◽  
pp. 1183-1185 ◽  
Author(s):  
Venkata Puduri ◽  
Ramu Govindasamy ◽  
Benjamin Onyango
Keyword(s):  
Fresh Produce ◽  
Country Of Origin ◽  
Consumer Preference ◽  
Preference Analysis ◽  
Consumer Preference Analysis

scholarly journals Consumer Preference Analysis on Attributes of Milk Tea: A Conjoint Analysis Approach

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1382
Author(s):  
Ardvin Kester S. Ong ◽  
Yogi Tri Prasetyo ◽  
Ma. Althea Deniella C. Libiran ◽  
Yuanne Mae A. Lontoc ◽  
Joyce Anne V. Lunaria ◽  
...  
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Orthogonal Design ◽  
Consumer Preference ◽  
Analysis Approach ◽  
Cream Cheese ◽  
Preference Analysis ◽  
Price Range ◽  
Consumer Preference Analysis

Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar level, price range, brands, type of milk tea, cream cheese inclusion, and the amount of ice. Conjoint analysis with the orthogonal design was utilized to evaluate the preference of milk tea among consumers. The results showed that pearl size was the attribute most considered by consumers (29.137%), followed by sugar level (17.373%), the amount of ice (17.190%), the type of drink (13.421%), price (11.207%), and the least considered were cream cheese inclusion (9.525%) and the brands (2.147%). The findings of this study will be beneficial to milk tea firms about consumer preferences regarding the various attributes of milk tea. Finally, the result of this study could be applicable to different beverage-focused studies worldwide.

scholarly journals ANALYSIS OF CONSUMER PREFERENCE AND CONSUMER ACCEPTANCE OF HALAL NATURAL BATH SOAP

2019 ◽  
Vol 9 (2) ◽  
Author(s):  
Fina Uzwatania ◽  
Aditia Ginantaka ◽  
Awaludin Awaludin
Keyword(s):  
Consumer Preference ◽  
Consumer Acceptance ◽  
Soap Product ◽  
Preference Analysis ◽  
Second Stage ◽  
Lemon Grass ◽  
Consumer Preference Analysis ◽  
Test Result ◽  
Oval Shape ◽  
Product Preference

The increase of number of Bath Soap Producer in Indonesia, giving many option for consumer to choose the Bath Soap product. Preference Analysis is needed to be conducted for new Bath Soap Product to survive in the competition. This research aims to identify the consumer acceptance based on sensory attributes of  Natural Bath Soap that can affect the consumer, to analyze the attributes that into consumer consideration to choose Bath Soap Product, and to design a Halal and Natural Bath Soap. The first stage of this research is Consumer Preference Analysis of Natural Bath Soap. The second stage of this research is designing a Halal and Natural Bath Soap which it is attributes matched with the Consumer Preference Analysis Result. The analysis is consist of Organoleptic Test (Hedonic Test) and Quality Test for water content, FFA, alkaline free, and pH. The consumer preference analysis result shows that 25 from 30 consumer (83.3%) choose Oval shape Bath Soap, Honey was choose as active ingredient by 86.7% of consumer, and 60% of the consumer is prefer Lemon Grass for the Bath Soap aroma. Hedonic test result shows that every attributes does not have any significant effect to the consumer except the bath soap shape.

scholarly journals Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products

2020 ◽  
Vol 7 ◽  
Author(s):  
Joshua Wesana ◽  
Xavier Gellynck ◽  
Manoj K. Dora ◽  
Lucy Muyama ◽  
Emma Mutenyo ◽  
...  
Keyword(s):  
Consumer Preference ◽  
Food Chains ◽  
Milk Products ◽  
Preference Analysis ◽  
Consumer Preference Analysis ◽  
Nutrition Sensitive
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