scholarly journals Why methods matter: Approaching multimodality in translation research

2019 ◽  
Vol 17 ◽  
Author(s):  
Tiina Tuominen ◽  
Catalina Jiménez Hurtado ◽  
Anne Maria Ketola
Keyword(s):  
Research Methods ◽  
Point Of View ◽  
Special Issue ◽  
Translation Research ◽  
Multimodal Data ◽  
Disciplinary Boundaries ◽  
Research Challenges ◽  
Traditional Research ◽  
Novel Approaches ◽  
Methodological Approaches

The study of multimodal phenomena calls upon translation scholars to cross disciplinary boundaries and adopt a range of theoretical and methodological approaches. The diversity of the multimodal landscape brings about research challenges that must be carefully addressed to ensure that these research efforts yield useful and credible results. This special issue is dedicated to a discussion on how to engage in multimodal translation research: how traditional research methods can be adapted and what kinds of novel approaches can be adopted or developed in order to deal with a diversity of multimodal data. In this introduction, we first discuss definitions of mode and multimodality and reflect on the nature of multimodality as a topic of research within Translation Studies. We then explain our rationale for dedicating the special issue to research methods and introduce three areas of multimodal translation research that, in our view, merit particular attention from a methodological point of view. Finally, we introduce the articles contained in this special issue.

scholarly journals Factors that affect public relations practice: in the case of Tigray Education Bureau

2020 ◽  
Vol 9 ◽  
pp. 184-194
Author(s):  
Solomon Shiwabaw Mulu
Keyword(s):  
Public Relations ◽  
Research Methods ◽  
Quantitative Research ◽  
Sampling Method ◽  
Point Of View ◽  
Disciplinary Boundaries ◽  
The Public ◽  
Tigray Region ◽  
Qualitative Research Design ◽  
Reporting Method

Public relations practice is a profitable interpretation of an organization's new and continuous relationship with stakeholders, including customers, by managing all communication relationships with the organization that creates the reputation and protects its reputation [5]. The researcher has employed mixed research methods. Mixed approaches are far more compressive than attacking a problem one point of view and allow a different type of data to be accessed from disciplinary boundaries. Employing a purposive sampling method, a total of 7 PR officers of the Tigray region education Bureau and the Public relations Manager of the respective Bureau have been selected. An interview and questionnaires have been employed to gather data. After the researcher has collected the relevant data using the mixed research methods it has been analyzed. The data which was gathered using a quantitative research method has been analyzed and interpreted in a table and report in percentage with sufficient explanation for each table result and percentages using SPSS data analyzing software. Besides, the gathered data using a qualitative research design was analyzed in the reporting method with elaboration.

scholarly journals Cognitive Translation Studies: Models and methods at the cutting edge

2021 ◽  
Vol 19 ◽  
Author(s):  
Kairong Xiao ◽  
Ricardo Muñoz Martín
Keyword(s):  
Research Methods ◽  
Reliability And Validity ◽  
Theoretical Models ◽  
Translation Studies ◽  
Theoretical Modelling ◽  
Special Issue ◽  
Field Of Study ◽  
Mediated Communication ◽  
New Methods ◽  
Novel Approaches

Several indicators seem to suggest that, through nearly six decades of development, Cognitive Translation Studies (CTS) may be taking shape as an autonomous field of study. The main challenges ahead seem to be building sounder theoretical models and carrying out more rigorous methodological scrutiny. These two strands converge as central themes in the 11 contributions to this special issue of LANS-TTS. To provide a context for theoretical modelling and to frame critical discussions of the methods included in this volume, we first trace the present landscape of CTS and how it evolved so as to test Holmes’ criteria for disciplines: founding new channels of communication and sharing a “disciplinary utopia”. The contributions are arranged into four thematic categories as applied to CTS, namely, scientometrics, framing or reframing our field, the reliability and validity of popular research methods, and new methods or novel approaches. This article closes with a call to reflect on some fundamental issues on the next steps of humankind regarding communication, with ever-growing societal demands and expectations that call for refreshing our notions of translation in the context of increasingly diversified forms of multilectal mediated communication.

scholarly journals National Histories of the Book in a Transnational Age

2016 ◽  
Vol 7 (2) ◽  
Author(s):  
Martyn Lyons
Keyword(s):  
Cultural History ◽  
Research Methods ◽  
Book History ◽  
Point Of View ◽  
History Of The Book ◽  
Traditional Research ◽  
History Of ◽  
English Speaking ◽  
National Book ◽  
The Impact

In the 1990s and 2000s, national histories of the book achieved a double milestone: firstly, they marked the coming to maturity of the subdiscipline of the history of the book itself, especially in English-speaking countries; at the same time they established landmarks in the cultural history of their own countries. My presentation will discuss the fate and the impact of national book histories from the point of view of the History of the Book in Australia, which I coedited and to which I contributed several chapters. Two historiographical events have challenged the agenda of national book histories. The ‘transnational turn’ has thrown into question the fundamental framework which governed their conception and production. To a lesser extent, the growth of the digital humanities also makes a radical departure from the ‘traditional’ research methods of the 1990s. My presentation will assess the legacy of the History of the Book in Australia so far, and ask whether national book history has any role to play in the age of transnational approaches. I will suggest in answer to my own question that there remains a place at the table for all three levels—transnational, national and also micro-histories of the book.

scholarly journals Textanalyse oder Textinterpretation? Überlegungen aus textlinguistischer Sicht

2019 ◽  
pp. 89-103
Author(s):  
Edyta Błachut
Keyword(s):  
Research Methods ◽  
Text Analysis ◽  
Point Of View ◽  
Text Linguistics ◽  
Short Text ◽  
Text Interpretation ◽  
Methodological Approaches

Dealing with texts may mean using various research methods. The present paper discusses two such methodological approaches: text analysis and text interpretation. It is concerned, initially theoretically, with the question how these approaches can be explained from the text-linguistics point of view and separated from each other. After that a short text material is used to illustrate the thesis that analyzing and interpreting texts are two different forms of dealing with texts.

NÖROPAZARLAMA ÜZERİNE BİR DEĞERLENDİRME

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Erol Ustaahmetoğlu
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Research Methods ◽  
Correct Answer ◽  
Historical Development ◽  
Collection Method ◽  
Consumer Responses ◽  
General Evaluation ◽  
Traditional Research ◽  
Technological Developments

Traditional research methods are inadequate to predict and explain consumer behavior accurately in some cases. Marketing discipline tries to benefit from new technological developments in order to make up the deficiency subjects’ competence and willingness to express how they feel when they face with stimulus in traditional data collection method has an effect on the success of the method. In traditional methods, subjects often cannot remember or know the correct answer, or even if they know the answer they will give answers that satisfy the researcher. The inadequacy in traditional techniques has driven the researchers to evaluate theconsumer response more accurately. It is observed that in recent years neuromarketing techniques began to be used extensively to measure consumer responses accurate in marketing field. Although neuromarketing is commonly used in marketing field, there are some questions about the efficiency of the method. This study emphasizes the efficiency on the general evaluation of neuromarketing techniques and criticism of it. The aim of this study is to indicate the historical development of application of neuro science on marketing and consumer behavior, and to establish the future of neuro science, its opportunities and threats.

Experience Sampling Method sa Konteksto ng Sikolohiyang Pilipino (Experience Sampling Method in the Context of Filipino Psychology)

2019 ◽  
Author(s):  
Grazianne-Geneve V. Mendoza ◽  
Christie Sio
Keyword(s):  
Research Methods ◽  
Sampling Method ◽  
Experience Sampling ◽  
Experience Sampling Method ◽  
Unique Contribution ◽  
Smartphone Applications ◽  
Modern Age ◽  
Traditional Research ◽  
The Everyday ◽  
Do So

Filipino:Sa loob ng mahabang panahon, ang mga metodong pampananaliksik na ginagamit sa Sikolohiyang Pilipino (SP) ay hango sa pang-araw-araw na pakikipag-ugnayan ng mga Pilipino. Ngunit makalipas ang higit 40 taon simula nang unang itatag ang SP, malaki na ang pinagbago ng pakikipag-ugnayan at pakikitungo ng mga Pilipino sa isa’t isa dahil sa modernisasyon at pag-unlad ng teknolohiya. Gayundin, dumarami na rin ang mga iskolar ng SP na kumikilala sa kahalagahan ng pagsasakatutubo-mula-sa-labas upang higit pang mapayaman ang disiplina. Kabilang dito ang pag-aangkop ng mga lapit at metodong pampananaliksik. Bilang tugon sa mga pagbabagong ito, tinatampok sa kasalukuyang pag-aaral ang experience sampling method (ESM), isang metodong malaki ang potensiyal ngunit hindi pa nagagamit sa kontekstong Pilipino. Kumpara sa mga tradisyunal na metodo, may kakayahan ang ESM na suriin at pag-aralan ang karanasan ng tao, kabilang na ang kaniyang damdamin, saloobin, at kilos, habang nangyayari ito mismo sa kasalukuyan. Upang higit na mailapit ito sa araw-araw na buhay at gawi ng mga kalahok, marami nang mga smartphone applications o apps na magagamit sa pagsasagawa ng ESM. Sa papel na ito, tinasa ang kaangkupan ng ESM bilang metodong pampananaliksik sa SP sa pamamagitan ng paggamit nito sa pag-aaral ng mga emosyonal na karanasan ng mga Pilipinong kalahok. Batay sa mga obserbasyong nakalap mula sa pag-aaral, masasabing mayroong natatanging kontribusyon ang ESM sa pag-unlad ng SP dahil tugma ito sa layunin ng disiplina at malapit ito sa araw-araw na pamumuhay ng mga Pilipino sa makabagong panahon. Iminumungkahi ang paggamit ng ESM katuwang ng iba pang metodong kasalukuyang tinatanggap sa SP upang higit na mapalalim ang pag-unawa sa karanasang Pilipino.English:For the longest time, the research methods used in Sikolohiyang Pilipino (SP) are those derived from the day-to-day manner of communication among Filipinos. However, more than 40 years since SP was first established, modernity and rapid advancements in technology have greatly changed the way Filipinos interact and communicate with each other. At the same time, scholars have increasingly recognized the importance of indigenization-from-without to further enrich the study of SP, including the adoption of non-indigenous approaches to research. In response to these changes, the current study features the Experience Sampling Method (ESM), which, though currently underutilized in the Filipino context, has great potential in the study of it. Compared to traditional research methods, ESM allows researchers to study people’s experiences, including their emotions, thoughts, and behaviors, as they occur in the present. Furthermore, ESM smartphone applications or apps have been created to facilitate the use of ESM in obtaining a more representative sample of the everyday lives of participants. This paper aims to evaluate the appropriateness of ESM as a research method to be used in the study of SP. To do so, ESM was used to study the emotional experiences of Filipino participants. The observations derived from the study lend support to the unique contribution of ESM to the advancement of SP because it coincides with the goals of the discipline and simulates the day-to-day lives of Filipinos in the modern age. As such, ESM is recommended to be used with other methods currently used in SP to further deepen our understanding of the lives of Filipinos.

scholarly journals Critical Qualitative Inquiry in China Studies: Introduction to the Special Issue

2021 ◽  
pp. 107780042110146
Author(s):  
Ping-Chun Hsiung
Keyword(s):  
Social Sciences ◽  
Hong Kong ◽  
Knowledge Production ◽  
Critical Reflection ◽  
Qualitative Inquiry ◽  
Special Issue ◽  
Global Community ◽  
Disciplinary Boundaries ◽  
China Studies

This Special Issue aims to advance critical qualitative inquiry in China studies and contribute to a vibrant, inclusive global community. It builds upon debates and efforts in the behavioral and social sciences among area specialists in two eras: researchers in Taiwan, Hong Kong, and the diaspora in the 1980s who sought to sinologize behavioral and social sciences, and sociologists in China in the 2000s who are seeking to indigenize these fields. The Issue takes a two-pronged approach toward advancing critical reflection in knowledge production: (a) it aspires to diminish the current influence of Western and positivistic paradigms on behavioral and social sciences research; (b) it seeks to challenge discursive hegemonic influences to create and sustain space for critical qualitative inquiry. The Issue traverses disciplinary boundaries between history and behavioral and social sciences within China Studies. It opens dialogue with the non-area specialists who are the primary audience of the Qualitative Inquiry.

scholarly journals “Cognitive Linguistics: Looking back, looking forward”

2016 ◽  
Vol 27 (4) ◽  
pp. 447-463 ◽  
Author(s):  
Dagmar Divjak ◽  
Natalia Levshina ◽  
Jane Klavan
Keyword(s):  
Cognitive Linguistics ◽  
Point Of View ◽  
Special Issue ◽  
The Past ◽  
European Data ◽  
Time Space ◽  
The Social ◽  
Theory Of Language ◽  
Looking Back ◽  
West European

AbstractSince its conception, Cognitive Linguistics as a theory of language has been enjoying ever increasing success worldwide. With quantitative growth has come qualitative diversification, and within a now heterogeneous field, different – and at times opposing – views on theoretical and methodological matters have emerged. The historical “prototype” of Cognitive Linguistics may be described as predominantly of mentalist persuasion, based on introspection, specialized in analysing language from a synchronic point of view, focused on West-European data (English in particular), and showing limited interest in the social and multimodal aspects of communication. Over the past years, many promising extensions from this prototype have emerged. The contributions selected for the Special Issue take stock of these extensions along the cognitive, social and methodological axes that expand the cognitive linguistic object of inquiry across time, space and modality.

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