scholarly journals Reading Immigration with The Book of Unknown Americans by Cristina Henríquez

2018 ◽  
Vol 110 ◽  
pp. 68-70
Author(s):  
Emily Schnee
Keyword(s):  
Community College ◽  
New York ◽  
New York City ◽  
York City ◽  
Composition Courses ◽  
Developmental English ◽  
Critical Inquiry ◽  
City Community

This Teaching Note describes using The Book of Unknown Americans by Cristina Henriquez to spark critical inquiry about immigration in developmental English and composition courses at a New York City community college.

scholarly journals Cultural Self-Identification within the Millennial Market: A Qualitative Examination

2018 ◽  
Vol 10 (3) ◽  
pp. 109
Author(s):  
Lori M. Thanos, D.B.A. ◽  
Sylvia D. Clark, Ph.D.
Keyword(s):  
Community College ◽  
New York ◽  
New York City ◽  
York City ◽  
Family Background ◽  
Cultural Pluralism ◽  
City Community ◽  
Food Purchases ◽  
Original Family ◽  
Cultural Self

The goal of this study was to examine the degree of cultural self-identification among a sample of U.S. Millennials attending a New York City community college. A case study technique using personal interviews was employed, based on input from twelve Millennials in attendance at a large, public community college in New York City. The object was to explore participants’ knowledge regarding their cultural affiliations’ effects on ethnic food purchases and consumption. Results showed Millennials’ cultural self-identification with cultures differing from their original family background, as well as their knowledge of cultural pluralism. Participants tended to select ethnic foods from one culture above all other cultures. Findings from the present study buttress cultural pluralism as a segmentation method and can assist in development of marketing stratagem, while also furnishing an invaluable contribution to current literature.

scholarly journals A Qualitative Exploration of Culturally-Pluralistic Segmentation among Millennials

2017 ◽  
Vol 9 (4) ◽  
pp. 1
Author(s):  
Lori M. Thanos ◽  
Sylvia D. Clark
Keyword(s):  
New York ◽  
New York City ◽  
York City ◽  
Cultural Pluralism ◽  
Study Approach ◽  
City Community ◽  
Original Family ◽  
Develop Strategy ◽  
Cultural Connections ◽  
Qualitative Exploration

The purpose of this study was to examine the possible existence of culturally-pluralistic segmentation based on perceptions of U.S. Millennials attending college in New York City. The present research posits that this key cohort, the culturally-pluralistic consumer, i.e., one who has many cultural associations but only one of those cultures presents as dominant, has the propensity for being grouped as an identifiable market segment. Utilizing a qualitative case study approach, twelve face-to-face interviews were conducted with Millennials from a New York City community college. The objective was to explore participants’ perceptions as to how their cultural associations influence their food purchase and consumption behaviors, particularly with regard to ethnic foods. Findings concluded that Millennials are aware of cultural pluralism and deem themselves culturally-adept, self-identifying with cultures other than their original family bloodlines. Participants’ tendencies were inclined toward choosing ethnic foods from a singular dominant culture from among their various cultural connections and associations. The results from this study support cultural pluralism as a segmentation method and can be used to add to current literature as well as for marketers to develop strategy.

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