scholarly journals The Language of Colours. A Semiotic Analysis of Colours and Symbolic Imagery in Francis Ford Coppola’s "Bram Stoker’s Dracula" (1992)

2011 ◽  
Vol 1 ◽  
pp. 6-63
Author(s):  
Veronika Bernard
Keyword(s):  
Cultural Values ◽  
Striking Feature ◽  
Semiotic Analysis ◽  
Self Perception ◽  
Morality Play ◽  
Coherent Effect

Reviews referring to Francis Ford Coppola’s Columbia Pictures Bram Stoker’s Dracula classic of 1992 recurrently mention the images owing to the camera work of Michael Ballhaus as the striking feature of the movie and highly praise them for their thematically coherent effect.. The colours, if mentioned at all, leave reviewers undecided to sceptical when it comes to evaluating their contribution to the overall composition of the film, though. By providing a semiotic analysis of colours and symbolic imagery the below article will show how colours and imagery in their inter-relatedness create coherence and cohesion with Coppola’s interpretation of Stoker’s Dracula as a religiously inspired morality play set in the context of Victorian cultural values and self-perception.

scholarly journals The Thin Blue Line: How can we destroy actuality with editing?

2012 ◽  
Vol 1 (2) ◽  
pp. 72-78
Author(s):  
Özlem Tuğçe Kaymaz
Keyword(s):  
Cultural Values ◽  
Striking Feature ◽  
Semiotic Analysis ◽  
Self Perception ◽  
Morality Play ◽  
Blue Line ◽  
Coherent Effect

Reviews referring to Francis Ford Coppola’s Columbia Pictures Bram Stoker’s Dracula classic of 1992 recurrently mention the images owing to the camera work of Michael Ballhaus as the striking feature of the movie and highly praise them for their thematically coherent effect.. The colours, if mentioned at all, leave reviewers undecided to sceptical when it comes to evaluating their contribution to the overall composition of the film, though. By providing a semiotic analysis of colours and symbolic imagery the below article will show how colours and imagery in their inter-relatedness create coherence and cohesion with Coppola’s interpretation of Stoker’s Dracula as a religiously inspired morality play set in the context of Victorian cultural values and self-perception.                                                                                                 

A visual semiotic analysis of sperm donors’ baby photos as major marketing material at the s[u]permarket

2017 ◽  
Vol 16 (2) ◽  
pp. 239-263 ◽  
Author(s):  
Ya’arit Bokek-Cohen
Keyword(s):  
Cultural Values ◽  
Visual Analysis ◽  
Visual Design ◽  
Semiotic Analysis ◽  
Sperm Donors ◽  
Sperm Banks ◽  
Marketing Material

This article presents a semiotic visual analysis of 48 sperm donors’ baby photos from six of the largest American sperm banks, using Kress and Van Leeuwen’s method of ‘reading images’ described in Reading Images: The Grammar of Visual Design (2006). Donor baby photos, conceptualized as self-advertisements, serve to engage prospective sperm users because of their liminal nature. The following issues are addressed: How do sperm donors use baby photos to transmit messages to prospective recipients? What are the cultural values conveyed via the photos? Is there a correspondence between donors’ verbal narratives and meanings encoded in baby photos? Furthermore, a new category of ‘chosen/selected’ images is proposed for classifying photos that were neither made for the purpose of the study nor found by the researcher. The photo selection is strategic and serves to engage sperm recipients in imaginary relations with donors. Furthermore, subversive messages tacitly transmitted in baby photos desemiotize some of the stated values in the verbal narratives.

scholarly journals PESAN MORAL PERNIKAHAN PADA FILM WEDDING AGREEMENT (ANALISIS SEMIOTIKA ROLAND BARTHES)

2020 ◽  
Vol 5 (9) ◽  
Author(s):  
Nita Khairani Amanda ◽  
Yayu Sriwartini
Keyword(s):  
Mass Media ◽  
Everyday Life ◽  
Cultural Values ◽  
Roland Barthes ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Descriptive Research ◽  
Effective Media ◽  
Mutual Relations ◽  
One Year

<p align="center"><strong>ABSTRAK</strong></p><p>Media massa film dipilih sebagai media yang paling efektif dalam menyampaikan pesan, karena film dapat digunakan sebagai media pembelajaran melalui pesan yang direpresentasikan ke dalam adegan atau narasi cerita. Pelajaran yang dapat diambil berupa pesan moral, atau salah satunya tentang pesan moral pernikahan yang terkandung dalam Film <em>Wedding Agreement. </em>Film ini membahas sisi kehidupan pernikahan yang dipermainkan, dengan adanya perjanjian pernikahan yang menyebutkan pasangan akan bercerai usai satu tahun pernikahan.<em> </em>Jenis penelitian yang digunakan adalah kualitatif  dengan  sifat  penelitian  deskriptif.<em> </em>Penelitian ini mengunakan metode analisis semiotika Roland Barthes, dalam analisis ini terdapat tiga hal inti yang menjadi fokus yaitu makna Denotatif, Konotatif, dan Mitos yang digunakan peneliti sebagai panduan untuk melihat pengambaran terkait pesan moral pernikahan yang tergambar disetiap adegan film. Data yang didapatkan dalam penelitian ini bersumber dari aplikasi Iflix yang menayangkan Film <em>Wedding Agreement </em>dan<em> </em>digabungkan dengan buku-buku yang membahas mengenai film dan pesan moral pernikahan. Hasil penelitian yang menunjukan bahwa representasi pesan moral pernikahan yang tampil dalam film <em>Wedding Agreement, </em>adalah berupa pemenuhan hak dan kewajiban seorang suami istri. Seperti, kewajiban saling menjaga hubungan, mencintai satu sama lain, menghormati satu sama lain, dan memenuhi kebutuhan rumah tangga. Dalam film ini sutradara ingin menonjolkan sisi bagaimana cara seorang pasangan untuk menjaga hubungan mereka dengan menggabungkan nilai budaya pernikahan indonesia dan nilai-nilai pernikahan agama islam yang dapat dijadikan sebuah pembelajaran bagi penonton film <em>Wedding Agreement.</em> Selain itu, film ini tidak hanya memiliki pesan moral pernikahan, tetapi terdapat pesan moral lainnya yang berhubungan dengan kehidupan sehari-hari.</p><p> </p><p><strong>Kata Kunci : </strong>Kata Kunci : Semiotika, Film, Pesan Moral Pernikahan</p><p><strong> </strong></p><p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>Film mass media was chosen as the most effective media in conveying messages, because film can be used as a learning medium through messages that are represented in scenes or narratives of stories. Lessons can be taken in the form of moral messages, or one of them is about the moral messages of marriage contained in the Film Wedding Agreement. This film discusses the side of married life being mocked, with a marriage agreement that says the couple will divorce after one year of marriage. This type of research is qualitative with the nature of descriptive research. This study uses Roland Barthes's semiotic analysis method, in this analysis there are three core things that are the focus, namely the Denotative, Connotative, and Mythical meaning used by researchers as a guide to see the depiction of marriage moral messages drawn in each film scene. The data obtained in this study is sourced from the Iflix application that shows Film Wedding Agreement and is combined with books that discuss the film and the moral message of marriage. The results showed that the representation of the moral message of marriage that appears in the film Wedding Agreement, is in the form of fulfilling the rights and obligations of a husband and wife. Like, the obligation to maintain mutual relations, love one another, respect each other, and meet the needs of the household. In this film the director wants to highlight the side of how a couple to maintain their relationship by combining the cultural values of Indonesian marriage and the values of Islamic religious marriage that can be used as a lesson for filmmakers of the Wedding Agreement. In addition, this film not only has a moral message of marriage, but there are other moral messages related to everyday life.</em></p><p><strong><em>Keywords: </em></strong><em>Semiotics, Film, Marriage Moral Message</em></p>

“What Will Come Will Come”: The Journey of Adjustment and Acceptance on the Path of Dementia Care Among Vietnamese Family Caregivers

2020 ◽  
Vol 30 (10) ◽  
pp. 1529-1545
Author(s):  
Trang Nguyen ◽  
Sue Levkoff
Keyword(s):  
Cultural Values ◽  
Family Caregivers ◽  
Primary Caregivers ◽  
Constructivist Grounded Theory ◽  
Adjustment Process ◽  
Theory Approach ◽  
Structural Factors ◽  
Personal Factors ◽  
Self Perception ◽  
Structured Interviews

In this article, we explore the psychological process through which Vietnamese family caregivers adjust to their role as primary caregivers for their relatives with dementia. The study adopted a constructivist grounded theory approach to collect data with 30 face-to-face, semi-structured interviews with 20 self-identified primary caregivers of older adults with dementia in Vietnam. The core adjustment process, consisting of four stages ( Experience, Acknowledgment, Experiment, and Acceptance [ EAEA]), to caregiving role emerged from the data. The EAEA process highlights the importance of self-perception, self-perception focused strategies, and acceptance of caregivers and suggests an adjustment process to their “becoming self” in caregiving. The EAEA process was reflected in the transactional relationship with caregiver personal factors (demographic and relational characteristics with care recipients, personal beliefs in and commitments to caregiving, and personal history of caregiving and coping with past adversity) and structural factors (cultural values and norms, social support, and social pressure).

MEMBANGUN KESADARAN LINGKUNGAN PADA MURID SEKOLAH DASAR NEGERI NO.23 PASIA SABALAH KOTA PADANG

2020 ◽  
Author(s):  
Muhammad Rudi Kurniawan ◽  
Sahrul N ◽  
Syafwandi Syafwandi
Keyword(s):  
Elementary School ◽  
Cultural Values ◽  
Elementary School Students ◽  
Food Waste ◽  
Semiotic Analysis ◽  
Environmental Identity ◽  
School Students

The focus of this research are: 1) Investigating how the semiotic analysis of food waste advertisements becomes a compospada of elementary school students 2). Identifying cultural values that are reflected in food waste advertisements in elementary school students 3). Describe semiotics about how to construct their meanings. 4). Explain the various messages behind the ad campaign of food waste into compost and 5). how to promote awareness about food waste into compost. The values identified are building a pro-environmental identity. This research concludes that the campaign is a force for giving awareness to the community, especially elementary school students. 

scholarly journals Recontextualizing Literary Classics With Modernity: A Social Semiotic Analysis of a Comic Adaptation of Journey to the West

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110197
Author(s):  
Zenan Zhong ◽  
Shukun Chen ◽  
Winfred Wenhui Xuan
Keyword(s):  
Cultural Diversity ◽  
Cultural Values ◽  
Adaptation Strategies ◽  
Social Semiotics ◽  
Semiotic Analysis ◽  
Theoretical Frameworks ◽  
The West ◽  
Global Issues ◽  
Journey To The West ◽  
Literary Classics

A large number of literary classics have been transformed into comic works with varied adaptation strategies. As a typical example, Cai Zhizhong’s comic adaptation of Journey to the West has made successful attempts in rewriting the story with modern elements that carry socio-cultural values. Under the general theoretical frameworks of social semiotics, this article seeks to explain what and how these elements are presented and explore how such elements are infused with values that affiliate people of different communities and provoke thoughts on cultural diversity and global issues. It is found that (a) modern elements have been presented with particular ideational, interpersonal, and textual semiotic options and (b) different values have been implanted into these elements through bondicons, iconization, and visual attitudes.

scholarly journals Lived Experiences during International Service Learning: A Semiotic Analysis of Photo Journals

2020 ◽  
Vol 27 (3) ◽  
pp. 88-102
Author(s):  
Catherine Dobbins ◽  
Kristin Gibson ◽  
Leslie Edgar ◽  
Kim Dooley
Keyword(s):  
Content Analysis ◽  
Service Learning ◽  
Cultural Values ◽  
Lived Experiences ◽  
Cultural Context ◽  
Research Process ◽  
Semiotic Analysis ◽  
Narrative Methods ◽  
International Service Learning ◽  
International Service

International service learning (ISL) is a pedagogical approach used to prepare students to be global citizens and has emerged as a popular short-term program model for international experiences. Few studies of ISL have integrated semiotic photo analysis into their evaluations. Combining students’ photographs with text encourages reflection on knowledge and experiences as well as how they are related. The current study used semiotic analysis to understand the lived experiences of students on an ISL to Guatemala. The participatory nature of the research process was critical to the semiotic analysis, as the researchers had an understanding of the cultural perspectives and traditions that emerged in the images which could have been overlooked by a researcher without knowledge of the specific cultural context. Participants kept a photo journal of 10 images and associated narratives to depict their experiences on the ISL. Both semiotic and content analysis were conducted on each journal entry. Coding yielded nine themes: new perspectives, personal connections, impact of coffee, intercultural comparisons, reality of life in Guatemala, cultural values, impact of ISL, connection to photograph, and sense of place. Combining the semiotic and content analysis yielded concurrent meanings through narrative and visual reflections, which, when combined with the researchers’ participatory knowledge of the experience, informed future ISL projects for the research and teaching team. The combination of visual and narrative methods required students to think about what story they will tell about their experience, and brings new layers of meaning to the reflection process. Keywords: photo-based methods, experiential education, educational evaluation, Guatemala

Commodification of Local Culture In Cigarette Commercials: Semiotic Analysis On Dji Sam Soe Commercial “Mahakarya Indonesia 2016”

2020 ◽  
Vol 2 (1) ◽  
pp. 31-37
Author(s):  
Emmanuel Putro Prakoso
Keyword(s):  
Cultural Values ◽  
Research Method ◽  
Time Characteristic ◽  
Roland Barthes ◽  
Local Culture ◽  
Semiotic Analysis ◽  
Long Time

Being restricted directly displaying cigarettes on commercials forces cigarette manufacturers and creative teams to work hard to create a cigarette commercial that can attract consumers’ attention. This is the reason why many cigarette manufacturers show scenes laden with local culture elements in their commercials as an effort to bring their products closer to the consumers. Local culture-themed commercials beginning to bloom on the television aim not only to preserve Indonesian local cultural values but also to protect them from being claimed by other countries. This research aims to get an overview of an alleged exploitation of Sumbawa local culture in Dji Sam Soe cigarette commercial Mahakarya Indonesia 2016 version. The research method used here is semiotic analysis with approaches from Roland Barthes, which are linguistics and connotative and denotative iconic message. Several vital scenes indicate practices of exploitation of Sumbawa local culture in the advertisement. These practices of local culture exploitation are marked by the emergence of scenes where Sumbawa people work together to build boats and houses (denotation), a long-time characteristic of Indonesian society, along with verbal and written message (linguistics) shown through the back sound of a man saying,“From the youths to the elders, to the youths.”and “One Nusantara collaborate to create an effort in which equal burden is bore on the shoulders!”.These sentences send both denotative and connotative messages that are important to be analyzed further.

A Framework to Analyze Cultural Values in Online Tourism Visuals of European Destinations

2018 ◽  
Vol 2 (2) ◽  
pp. 41-56 ◽  
Author(s):  
Emanuele Mele ◽  
Katharina Lobinger
Keyword(s):  
Cultural Values ◽  
Visual Analysis ◽  
Online Communication ◽  
Website Design ◽  
Semiotic Analysis ◽  
Final Model ◽  
Cross Cultural Communication ◽  
Visual Semiotics ◽  
Visual Style ◽  
Research Gap

Images play a crucial role in inspiring and informing travelers throughout the tourism experience. Due to this, destination management/marketing organizations (DMOs) do their best to provide visually rich websites and mobile applications. Among the factors guiding online communication choices, cultural values influence the selection and use of website design and multimedia contents. While several strategies are available to measure cultural values offline and online, so far, no consistent framework has accounted for the visual style of cultural categories in the tourism domain, especially within the European context. Addressing this research gap, the aim of this article is to propose a framework for the visual analysis of cultural values in the context of European destinations, also discussing the relation among values, visual content and visual style. The final model results from the combination of existing theories of visual semiotics and cross-cultural communication with bottom-up data from the semiotic analysis of 95 pictures from UK and Portuguese DMO websites.

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