A NOVA TEORIA DO CONSUMIDOR: UMA ANÁLISE ACERCA DA ABORDAGEM DA INFLUÊNCIA, DA MOTIVAÇÃO E DO STATUS

2021 ◽  
Vol 7 (12) ◽  
pp. 220-246
Author(s):  
Isabel Lausanne Fontgalland
Keyword(s):  
Bandwagon Effect ◽  
Herd Effect ◽  
Veblen Effect

O presente trabalho versa sobre a visão contemporânea do consumidor enquanto indivíduo pertencente as novas teias sociais. O status, fruto do processo de aceitação social, promove no comportamento do consumidor o esforço de maximizar as ações do grupo, minimizando o utilitarismo econômico. Dessa forma, a fragilidade da amarração teórica tradicional, o utilitarismo marginalista racional, cede espaço às tendências onde expõe um consumidor promovido por emoções, anseios, e status social. Mesmo num cenário de exploração de informação, o consumidor sofre três tipos de tendências: Bandwagon effect, Veblen effect e o Herd effect . Esses são parte da nova teoria do consumidor chamada de behavior comsumption. Como metodologia utilizou-se uma análise exploratória e bibliográfica tendo por base os dados do IBGE e da Associação brasileira do e-comércio e da associação brasileira de produtos de luxo -Abiel. Como resultados e discussões observou-se que entre 2012- 2021, o fenômeno do consumo de status está cada vez mais presente, visto a presença de marcas de elite, suscitando uma grande circulação de produtos e serviços VIPs.

scholarly journals A NOVA CULTURA DE CONSUMO: UMA ANÁLISE ECONÔMICA DA INFLUÊNCIA

2021 ◽  
Vol 7 (12) ◽  
pp. 658-673
Author(s):  
Isabel Lausanne Fontgalland ◽  
Glauco Fontgalland Filho ◽  
Juan Samuel Weller
Keyword(s):  
Bandwagon Effect ◽  
Herd Effect ◽  
Luxury Goods ◽  
Veblen Effect ◽  
Global Powers

O presente trabalho foca na questão da nova cultura de consumo alavancada pela geração milenial e pela geração Z. A visão contemporânea do consumidor vê o indivíduo pertencente às novas teias sociais, certificando o grande papel da influência digital na busca pela promoção do status e da aceitação social. Isso promove no comportamento do consumidor, o esforço de maximizar as ações do grupo, minimizando o utilitarismo econômico. Dessa forma, num cenário de exploração de informação, o consumidor sofre três tipos de tendências: Bandwagon effect, Veblen effect e o Herd effect . Esses efeitos são parte da nova teoria do consumidor chamada de behavior comsumption. Como metodologia utilizou-se uma análise exploratória e bibliográfica tendo por base os dados do IBGE e do Relatório Internacional Delloitte – Global Powers of luxury goods, 2021. Como resultados e discussões observou-se que o fenômeno do consumo de status está cada vez mais presente, visto a presença de marcas VIPs suscitando uma grande circulação de renda.

scholarly journals Pergeseran Perilaku Konsumen Pada Masa Pandemi Covid-19 Ditinjau Berdasarkan Efek Bandwagon, Snob dan Veblen

2021 ◽  
Vol 11 (1) ◽  
pp. 92
Author(s):  
Astri Srigustini ◽  
Iis Aisyah
Keyword(s):  
Consumer Behavior ◽  
Cognitive Bias ◽  
Sampling Technique ◽  
Income Level ◽  
Chi Square ◽  
Bandwagon Effect ◽  
Purposive Sampling ◽  
Irrational Thinking ◽  
Males And Females ◽  
Veblen Effect

The aim of this study was to determine the differences in the effect of Bandwagon, Snob, and Veblen by consumers on cycling and plant collecting based on gender, area of residence, income level and type of job during the Covid-19 pandemic. The method used in this study is survey with purposive sampling technique. Analysis of the data used in this study is the analysis of different tests (Chi Square). The study found out that consumer behavior during the Covid-19 pandemic, especially in cycling and plant collecting, was influenced by the Bandwagon, Snob and Veblen effect. Furthermore, the results of different tests based on area of residence, type of job, and income level show that there are differences in behavior of cycling and plant collecting. However, it is found that there is no difference on gender of respondents for the Bandwagon effect in plant collecting. It indicates that both males and females perform the activity for the Bandwagon effect. It shows that consumers make decisions on irrational thinking. Therefore, consumers must think rationally so that they will not be trapped in cognitive bias.

Everybody Follows the Crowd?

2017 ◽  
Vol 29 (2) ◽  
pp. 1-12 ◽  
Author(s):  
Magdalena Obermaier ◽  
Thomas Koch ◽  
Christian Baden
Keyword(s):  
Experimental Design ◽  
News Coverage ◽  
Personal Characteristics ◽  
Election Campaigns ◽  
Bandwagon Effect ◽  
Political News ◽  
Election Results ◽  
Opinion Polls ◽  
Electoral Preferences

Abstract. Opinion polls are a well-established part of political news coverage, especially during election campaigns. At the same time, there has been controversial debate over the possible influences of such polls on voters’ electoral choices. The most prominent influence discussed is the bandwagon effect: It states that voters tend to support the expected winner of an upcoming election, and use polls to determine who the likely winner will be. This study investigated the mechanisms underlying the effect. In addition, we inquired into the role of past electoral performances of a candidate and analyzed how these (as well as polls) are used as heuristic cues for the assessment of a candidate’s personal characteristics. Using an experimental design, we found that both polls and past election results influence participants’ expectations regarding which candidate will succeed. Moreover, higher competence was attributed to a candidate, if recipients believe that the majority of voters favor that candidate. Through this attribution of competence, both information about prior elections and current polls shaped voters’ electoral preferences.

scholarly journals Mean-Field Game Modeling the Bandwagon Effect with Activation Costs

2015 ◽  
Vol 6 (4) ◽  
pp. 456-476 ◽  
Author(s):  
Fabio Bagagiolo ◽  
Dario Bauso ◽  
Raffaele Pesenti
Keyword(s):  
Mean Field ◽  
Bandwagon Effect ◽  
Mean Field Game

scholarly journals Media Massa dalam Situasi Konflik: dari Bandwagon Effect Sampai Peace Narrative

2017 ◽  
Vol 1 (6) ◽  
pp. 503
Author(s):  
Aloysius Ranggabumi Nuswantoro
Keyword(s):  
Public Opinion ◽  
Public Space ◽  
Theoretical Studies ◽  
Bandwagon Effect ◽  
Conflict Situations ◽  
The Media ◽  
The Relationship

Conflict occurs between two or more parties with different interests. Media related to conflict. The ability of the media to influence public opinion is the biggest element in the relationship between media with conflict. The media in this context can be a party that sparked the conflict but could also act as resolutor conflict. Media as a provocateur when play became an arm of one of the conflicting parties, while a conciliator conflict when showing neutrality and information that tends to peace (peace narrative). And theoretical studies should be conducted searches empirical facts on this subject, to clarify the position, the position and role of media in conflict situations. The results can also be used to see the extent to which the media contribute to creating conditions of public space and democratic deliberative. Against this, the choice to stick with journalism be the most appropriate choice for the media in an effort to maintain its position as an agent of democracy in society.

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