scholarly journals The Relative Influence of Consumer Innovativeness, Brand Loyalty, and Deal Proneness on New Product Adoption: A Direct Product Experience Study

2015 ◽  
pp. 1-12 ◽  
Author(s):  
Olimpia C. Racela
Keyword(s):  
Direct Product ◽  
Brand Loyalty ◽  
New Product ◽  
Relative Influence ◽  
Product Adoption ◽  
New Product Adoption ◽  
Consumer Innovativeness ◽  
Product Experience

Consumer innovativeness influence on really new product adoption

2012 ◽  
Vol 20 (3) ◽  
pp. 211-217 ◽  
Author(s):  
Chih-Wei Chao ◽  
Mike Reid ◽  
Felix T. Mavondo
Keyword(s):  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
Consumer Innovativeness

scholarly journals Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

2020 ◽  
Vol 16 (4) ◽  
pp. 48-61
Author(s):  
Anna Triwijayati ◽  
Melany ◽  
Dian Wijayanti
Keyword(s):  
Risk Perception ◽  
Social Class ◽  
Demographic Variable ◽  
Survey Methods ◽  
Demographic Factors ◽  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
Consumer Innovativeness ◽  
The Impact

Consumer innovativeness is an important driver of economic progress and a country’s position in global competition. This study aims to examine the moderating effect of demographic factors of Indonesian consumers on the impact of consumer innovativeness on perceived risk and new product adoption. The type of research chosen is a causal comparative study by using online and offline survey methods. Data were obtained from a sample of 1,000 consumers from 31 provinces. The results showed that the demographic variable became a moderating variable for the impact of consumer innovativeness on new product adoption, but did not play a role in the influence of consumer innovativeness on credit-purchase risk perception. With regard to the influence of consumer innovativeness on credit-purchase risk perception, only social class has a significant effect as a moderating variable. As for the effect of consumer innovativeness on a new product adoption, the variables of marital status, occupation, income, and social class have significant effects. The social class variable consistently becomes a moderating one in both equations. The results of this study are useful for marketers to focus more specifically on their target markets, especially on the diffusion of new product innovations based on demographic characteristics. AcknowledgmentPDUPT Research Grant by Ministry of Research and Technology of The Republic of Indonesia, 2019.

scholarly journals A review on the concept of consumer innovativeness

2021 ◽  
Vol 251 ◽  
pp. 01080
Author(s):  
Han Pan ◽  
Wu Xin ◽  
Yuping Li
Keyword(s):  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
Integration Model ◽  
Consumer Innovativeness ◽  
Important Indicator ◽  
Definition Of ◽  
The Relationship

Beginning in the 1970s, academia began to study consumer innovation and used it as an important indicator for predicting consumers’ new product adoption behavior. This article makes a more comprehensive summary and evaluation of the definition of consumer innovation from three aspects (innate innovativeness; special fields innovativeness; actualized innovativeness), summarizes the relationship between the three innovations, and builds a consumer innovation integration model.

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