The Length Effect, the Repetition Frequency Effect and the Moment Effect of the Passage of the Product or of the Brand during a Television Spot on the Advertising Message (Tunisian Frame)
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2016 ◽
Vol 53
(1)
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pp. 179-187
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2011 ◽
Vol 39
(11)
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pp. 2070-2071
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2014 ◽
Vol 2014
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pp. 1-16
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2011 ◽
Vol 368-373
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pp. 777-780
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1974 ◽
Vol 32
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pp. 316-317
1968 ◽
Vol 26
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pp. 146-147
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1990 ◽
Vol 48
(1)
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pp. 362-363