scholarly journals Development and validation of the scale for measuring digital marketing orientation in the hotel industry

2021 ◽  
Vol 34 (1) ◽  
pp. 115-129
Author(s):  
Kenan Mahmutović
Keyword(s):  
Market Orientation ◽  
Online Survey ◽  
Hotel Industry ◽  
Resource Provisioning ◽  
Digital Marketing ◽  
Measurement Scale ◽  
Data Set ◽  
Marketing Orientation ◽  
Strategic Emphasis ◽  
Hotel Managers

Purpose: This paper aims to develop and validate the scale for measuring digital marketing orientation (DMO) in the hotel industry. Methodology: The robust exploratory and confirmatory factor analysis procedure is applied to a data set collected through an online survey of 164 hotels in Bosnia and Herzegovina, Croatia, Serbia, and Montenegro. Results: Digital marketing orientation has been conceptualized, and a scale has been developed to measure this construct. The scale consists of 15 items in three defined dimensions (subscales): Strategic emphasis, Digital intelligence generation, and Planning and resource provisioning. Conclusion: Using the developed digital marketing orientation (DMO) scale, hotel managers can conduct a DMO audit similar to conducting a market orientation audit to determine in which areas it is necessary to improve market orientation in the online environment. Academics may use the DMO scale to investigate its antecedents and the influence of other factors on DMO and/or the influence of DMO on other factors. This is the first study, to the author’s knowledge, that developed and validated a measurement scale for digital marketing orientation in the hotel industry.

Linking service innovation to firm performance

2017 ◽  
Vol 11 (4) ◽  
pp. 730-750 ◽  
Author(s):  
Markus Chiahan Tsai ◽  
Chunhsien Wang
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Service Innovation ◽  
Original Data ◽  
Ordinary Least Squares ◽  
Least Squares Regression ◽  
Data Set ◽  
Content Type ◽  
Marketing Orientation ◽  
Service Oriented

Purpose How in essence a firm’s service innovation affects its performance is always an intriguing and important issue to business researchers and practitioners. However little is known about the moderating effects of a firm’s approach to innovation and capability of marketing orientation that influence this aforementioned relationship and the underlying mechanisms. This paper aims to examine how ambidextrous innovation (exploration and exploitation innovation) and market orientation capabilities (market-sensing and customer-linking capabilities) can shape the relationship between service innovation and firm performance. Research model was developed based on theoretical foundation of the resource-based view and the rationed perspective. Design/methodology/approach Using an original data set comprising 170 service-oriented firms from Taiwan, the authors found that ambidextrous innovation and market orientation capabilities can significantly enhance performance for service-oriented firms. The authors used the traditional ordinary least squares regression and the zero-inflated Poisson regression to test the five hypotheses. Findings The empirical results fully support the hypotheses that ambidextrous innovation and market orientation capabilities can significantly enhance firm performance. These results imply that the benefits of ambidextrous innovation and market orientation capabilities can coexist in a service innovation deployment and that these combined benefit firm performance. Originality/value The ambidextrous innovation and market orientation capabilities play catalytic roles during innovative service implementation in the service-oriented sectors. The roles of these factors have rarely been examined together before. Hence, this study addresses the gaps in current understanding and provides valuable insights, particularly in the context of the future service innovation deployment. In addition, the theoretical and managerial implications of the findings provide useful and valuable information for both the researchers and managers of the service-oriented.

Sustainability Practices in Hotel Industry: A Study on Guest Awareness and Satisfaction

GIS Business ◽  
2006 ◽  
Vol 1 (6) ◽  
pp. 9-10
Author(s):  
Shweta Mathur ◽  
Kavita Khanna ◽  
Sanjeev Kumar Saxena
Keyword(s):  
Hotel Industry ◽  
Empirical Work ◽  
Management Policy ◽  
Survey Method ◽  
Customer Preferences ◽  
Sustainability Strategy ◽  
Sustainability Practices ◽  
Sustainability Initiatives ◽  
Hotel Managers ◽  
Relationship Of

The research paper is an empirical work to ascertain the awareness and satisfaction levels of the hotel guests on the sustainability practices in Five Star hotels in Delhi. This paper also aims to determine the extent to which certain sustainability practices influence customer preferences and requirements. The methodology used in this research included a survey method, combined with an extensive secondary research and descriptive methods. The survey was conducted in selected Five star and Five-star deluxe hotels in Delhi from June 2016 until September 2016. The results of the study establish a direct relationship of sustainability practices with customers satisfaction in Five Star Hotels in Delhi, however, it reveals that the prevailing sustainability practices do not satisfy the guests to a considerable extent. The research results can be used by hotel managers in order to improve and adopt sustainability strategy in their management policy in order to raise the level of awareness towards the hotels sustainability initiatives undertaken and then to meet the demands of cognizant guests and for the sake of its own business survival.

Applying Expanded Servicescape to the Hotel Industry

2021 ◽  
pp. 109634802110115
Author(s):  
Seonjeong (Ally) Lee ◽  
Ning-Kuang Chuang
Keyword(s):  
Quality Of Life ◽  
Customer Loyalty ◽  
Physical Environment ◽  
Online Survey ◽  
Hotel Industry ◽  
Holistic Approach ◽  
Environmental Cues ◽  
Practical Implications

The physical environment plays an essential role in customers’ hotel stay experiences. Hotels offer a differentiated atmosphere that creates favorable customers’ evaluations. Based on the significant role of environmental cues, this study investigates the effects of an expanded servicescape on customers’ evaluations, including customer satisfaction, quality of life, and customer loyalty, in the context of the hotel industry. To test the proposed research framework, this study collects data from previous hotel customers and conducts a self-administered, online survey. Findings identified ambience, interactions with employees, authenticity, and fascination positively influenced customers’ satisfaction, which further influenced customer loyalty. Only ambience and fascination positively influenced quality of life, which in turn influenced customer loyalty. Results contributed to the application of expanded servicescape in the hotel context. Results also suggested practical implications of the holistic approach of servicescape in the hotel industry.

scholarly journals What the Public Think about Social Services: A Report from Scotland

2019 ◽  
Vol 50 (4) ◽  
pp. 1146-1166
Author(s):  
Trish McCulloch ◽  
Stephen Webb
Keyword(s):  
Social Services ◽  
Public Perception ◽  
Online Survey ◽  
Public Perceptions ◽  
Data Set ◽  
Service Workers ◽  
The Public ◽  
Welfare Institutions ◽  
Nationally Representative ◽  
Two Stages

Abstract This article reports on findings of a government-funded research project which set out to understand what the public think about social services in Scotland. The authors were particularly keen to examine issues of legitimacy, trust and licence to operate for social services as they are framed in public perceptions. Drawing on a national online survey of 2,505 nationally representative adults, the findings provide the first and largest empirical data set on public perceptions of social services in Scotland. Data analysis occurred in two stages and employed descriptive statistical measurement and cross-tabulation analysis. The findings indicate that, overall, people in Scotland are positive about social services and the value of their impact on society. Furthermore, they believe that social services perform a valuable public role. These findings are significant for debates surrounding social services and suggest that the Scottish public has a more positive view of social services than social service workers and welfare institutions typically perceive. The findings demonstrate the need to develop a more theoretically rich understanding of the relationships between public perception, legitimacy and social licence in social services, including attention to co-productive models of engagement.

scholarly journals Louisiana Medicaid access for treatment and care for hepatitis C virus (LA-MATCH) project: A cross-sectional study protocol

PLoS ONE ◽  
2021 ◽  
Vol 16 (10) ◽  
pp. e0257437
Author(s):  
Hasheemah Afaneh ◽  
Susanne Straif-Bourgeois ◽  
Evrim Oral ◽  
Ashley Wennerstrom ◽  
Olivia Sugarman ◽  
...  
Keyword(s):  
Hepatitis C ◽  
Online Survey ◽  
Cross Sectional Study ◽  
Fixed Cost ◽  
Sectional Study ◽  
Hcv Treatment ◽  
Cross Sectional ◽  
Data Set ◽  
Direct Acting Antiviral ◽  
Louisiana State University

Introduction This article presents the Louisiana Hepatitis C Elimination Program’s evaluation protocol underway at the Louisiana State University Health Sciences Center–New Orleans. With the availability of direct-acting antiviral (DAA) agents, the elimination of Hepatitis C (HCV) has become a possibility. The HCV Elimination Program was initiated by the Louisiana Department of Health (LDH) Office of Public Health (OPH), LDH Bureau of Health Services Financing (Medicaid), and the Louisiana Department of Public Safety and Corrections (DPSC) to provide HCV treatment through an innovative pricing arrangement with Asegua Therapeutics, whereby a fixed cost is set for a supply of treatment over five years. Materials and methods A cross-sectional study design will be used. Data will be gathered from two sources: 1) an online survey administered via REDCap to a sample of Medicaid members who are receiving HCV treatment, and 2) a de-identified data set that includes both Medicaid claims data and OPH surveillance data procured via a Data Use Agreement between LSUHSC-NO and Louisiana Medicaid. Discussion The evaluation will contribute to an understanding of the scope and reach of this innovative treatment model, and as a result, an understanding of areas for improvement. Further, this evaluation may provide insight for other states considering similar contracting mechanisms and programs.

scholarly journals Portrait of a Russian Homeschooler’s Family: Results of an Online Poll

Discourse ◽  
2021 ◽  
Vol 6 (6) ◽  
pp. 87-98
Author(s):  
M. N. Yashina
Keyword(s):  
Online Survey ◽  
Primary School Children ◽  
Family Education ◽  
Data Set ◽  
Number Of Children ◽  
Random Samples ◽  
The Social ◽  
The Family ◽  
Total Data ◽  
High Level

Introduction. The practice of obtaining family education has become a fashionable trend in our country in recent years. Despite the growing popularity among the population, we have not yet received enough scientific understanding of this form of training. The purpose of the article is to describe the social portrait of families who have chosen a family form of education for a child. The scientific novelty of the work is due to the empirical data presented in it, which have a dynamic nature of observing the studied object.Methodology and sources. The methodological basis for the study was the conflict approach and the principles of a radical humanistic approach to education in the interpretation of I. Illich. The empirical basis of the study is the results of three surveys of parents o f c hildren f rom 6 t o 1 8 y ears o ld w ho are o n f amily e ducation. S urveys w ere implemented from 2016 to 2020, according to the same methodology and tools. To collect data, a questionnaire for an online survey was developed, which was distributed on social networks, mainly in VKontakte communities dedicated to family education. The total data set includes 443 respondents.Results and discussion. According to surveys, children in family education grow up in full families, where the parent's ode has a high level of education, the mother, as a rule, does not work or has the possibility of a free schedule and is a teacher for the child. The main source of income in the family is the father. The total income of the family, which averages from 40 to 60 thousand rubles per month. In the family, most often two children, one of whom is in family education. Family education is mainly provided with primary school children.Conclusion. The peculiarity of studying family education not only in our country, but also in the world is the lack of accurate statistics on the number of children of homeschoolers. In this regard, only non-random samples are possible in the implementation. The portrait of Russian homeschoolers differs from American ones, in particular in the level at which family education is implemented, the place of residence of families, and their income.

scholarly journals Labor performance as one of the elements of personnel control and management in hotels in Syria

2019 ◽  
Vol 27 (2) ◽  
pp. 303-312
Author(s):  
Morhaf Farhan Alhammoud ◽  
Alexander M Zobov ◽  
Hassan Almyshrqi
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Production Capacity ◽  
Productive Capacity ◽  
Service Productivity ◽  
Suitable Standard ◽  
Productivity Indicators ◽  
Hotel Managers ◽  
Control And Management ◽  
Personnel Control

Increased productivity is one of the least studied and challenging aspects of hotel and restaurant business management. The requirement to ensure productivity growth in order to survive and sustain business, including in Syria’s resurgent hospitality industry, is becoming increasingly important for managers. The active work of hotel managers in motivating and controlling staff in hotels should be a relevant and popular element in the development of a modern entrepreneurial culture, and better service. This article discusses what service productivity means, especially in the hospitality industry. This is confirmed by a study of the degree of compliance of the respondent hotels, which have become the object of the study, and labor productivity indicators in order to find a suitable standard of measurement and management system for the hotel industry in Syria. The article also provides an overview of the latest trends in the hotel business of Syria and a detailed analysis of the current tourism situation in Syria, including the study of the productive capacity of the labor force in the field of tourism and hotel in Syria on the basis of age, gender and educational level of workers in this field. This study has an important impact in determining how to increase production capacity in the sector of tourism and hotel in Syria.

scholarly journals Online Grocery Shopping: a Boom, Hype, or Black Ice?

2017 ◽  
Author(s):  
Stefan Bongard
Keyword(s):  
Online Survey ◽  
Business Models ◽  
Economic Research ◽  
Grocery Shopping ◽  
Sustainable Business ◽  
Data Set ◽  
Convenience Sample ◽  
Survey Tool ◽  
Grocery Industry ◽  
Food And Drink

Buying groceries online is no longer a novel phenomenon: recent studies (2016) show that in Germany, approximately 30 percent of potential buyers have already purchased groceries online. Together with the latest grocery shopping services from the online giant Amazon (e.g. Amazon Fresh and Amazon go), this growing sector of online food and drink retail comprises an attractive field for economic research. General research objectives in this field investigate sustainable business models, planning of logistics structures, and changes in buyer behaviour. The purpose of this present study was to analyze buyer behavior in the field of online food retail based on a process design derived from principles of Quality Management. A convenience sample of 822 valid data records was collected from November– December 2016 using a sophisticated online survey tool. The data set contains responses from 256 individuals who had already bought groceries online, while the rest of the respondents had not previously purchased groceries online. The study strongly underscores the great potential of online retail grocery industry, while also detailing the potential risks associated with this business model, such as low profit margins and packaging issues.

Sign in / Sign up

Export Citation Format

Share Document